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Transmediation
Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves": "In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium — that is, of any extension of ourselves — result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."From McLuhan's definition, it is possible to infer the definition of transmediation could involve at least two different dimensions: a sensory and semiotic translation. More recent interpretations expand dimensions to three, involving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transmedia Storytelling
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of adapting a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content that engages an audience using various platforms and techniques--such as social media, film and television, educational tools, merchandising, and more--to permeate everyday life. To achieve this engagement, a transmedia production will develop and adapt stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. Transmedia storytelling often emphasizes audience engagement and medium-specific content, expanding the possibilities of narrative storytelling beyond the binary of original storytelling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intertextuality
Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, Gerard Genette (1997) ''Paratexts'p.18/ref>Hallo, William W. (2010) ''The World's Oldest Literature: Studies in Sumerian Belles-Lettres'p.608/ref>Cancogni, Annapaola (1985''The Mirage in the Mirror: Nabokov's Ada and Its French Pre-Texts''pp.203-213 or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative registers (fiction, poetry, and drama and even non-written texts like performance art and digital media), intertextuality may now be understood a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transmediality
is a term used in intermediality studies, narratology, and new media studies (in particular in the phrase ‘transmedia storytelling’ derived from Henry Jenkins), to describe phenomena which are non-media specific, meaning not connected to a specific medium, and can therefore be realized in a large number of different media, such as literature, art, film, or music. The medium from which a given phenomenon originated is either irrelevant or impossible to determine; it is not an adaptation of a phenomenon from one medium to another. History of the term The term transmediality was first used in this sense by Irina O. Rajewsky in her publication ''Intermedialität'' (2002) and defined as "medienunspezifische Phänomene, die in verschiedenen Medien mit den dem jeweiligen Medium eigenen Mitteln ausgetragen werden können, ohne dass hierbei die Annahme eines kontaktgebenden Ursprungsmediums wichtig oder möglich ist." In her theory, the concept of transmediality is differentiated from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Literacy
Critical literacy is the application of critical social theory to literacy. Critical literacy finds embedded discrimination in media by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed their ideas about society's norms to determine whether these ideas contain racial or gender inequality. Overview Critical literacy is an instructional approach that advocates the adoption of "critical" perspectives toward text. Critical literacy is actively analysing texts and includes strategies for what proponents describe as uncovering underlying messages. The purpose of critical literacy is to create a self-awareness of the topic at hand. There are several different theoretical perspectives on critical literacy that have produced different pedagogical approaches. These approaches share the basic premise that l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Literacy
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze Media (communication), media messages, as well as create, reflect and take action—using the power of information and communication—to make a difference in the world. Media literacy applies to different types of media, and is seen as an important skill for work, life, and citizenship. Examples of media literacy include reflecting on one's media choices, identifying sponsored content, recognizing stereotypes, analyzing propaganda and discussing the benefits, risks, and harms of media use. Critical analysis skills can be developed through practices like constructivist media decoding and lateral reading, which entails looking at multiple perspectives in assessing the quality of a particular piece of media. Media literacy also includes the ability to create and share messages as a socially responsible communicator, and the practices of safety and civility, information access, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game
A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art (such as games involving an artistic layout such as mahjong, solitaire, or some video games). Games have a wide range of occasions, reflecting both the generality of its concept and the variety of its play. Games are sometimes played purely for enjoyment, sometimes for achievement or reward as well. They can be played alone, in teams, or online; by amateurs or by professionals. The players may have an audience of non-players, such as when people are entertained by watching a chess championship. On the other hand, players in a game may constitute their own audience as they take their turn to play. Often, part of the entertainment for children playing a game is deciding who is part of their audience and who participates as a player. A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator John Culkin was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students should be capable of scrutinizing mass media, and valued the application of modern communication techniqu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Literacy
The Association of College and Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". In the United Kingdom, the Chartered Institute of Library and Information Professionals' definition also makes reference to knowing both "when" and "why" information is needed. The 1989 American Library Association (ALA) Presidential Committee on Information Literacy formally defined information literacy (IL) as attributes of an individual, stating that "to be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information". In 1990, academic Lori Arp published a paper asking, "Are information literacy instruction and bibliographic instruction the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Literacy
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be discovered through a process of reading. Historical background The notion of visual literacy has been around for quite some time. Classical and Medieval theories of memory and learning, for instance, placed a strong emphasis on how the visual format of words and lies affected the ordering of information in the mind. During the Enlightenment new emphasis was placed on training the senses through print and manuscript technologies in a way that benefitted the rising middle class. In addition to learning to read visual material like tables and figures, many schoolchildren learned how to write and draw in graphic patterns that made their notes more accessible and eas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semiotics
Semiotics ( ) is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter. Semiosis is any activity, conduct, or process that involves signs. Signs often are communicated by verbal language, but also by gestures, or by other forms of language, e.g. artistic ones (music, painting, sculpture, etc.). Contemporary semiotics is a branch of science that generally studies meaning-making (whether communicated or not) and various types of knowledge. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes the study of indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. Semiotics is frequently seen as having important anthropological and sociological dimensions. Some semioticians regard every cultural phenomenon as being able to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Understanding Media
''Understanding Media: The Extensions of Man'' is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence". More controversially, he postulated that content had little effect on society—in other words, it did not matter if television broadcasts ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
