Reward Websites
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target Corporation, Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonald's, McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta (company), Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serv ...
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