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Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12.6 billion in 2024. Originally available only in a single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added #Variants, numerous variants over time. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull GmbH
Red Bull GmbH () is an Austrian multinational private conglomerate company that created the Red Bull range of energy drinks. It is also known for its sponsorship, wide range of sporting events and Works team, teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg (state), Salzburg. History List of Austrians, Austrian entrepreneur Dietrich Mateschitz and List of Thai people, Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz travelled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chaleo Yoovidhya
Chaleo Yoovidhya (, , ; ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. Background Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932. ''The New York Times'' notes that three birthdates have been put forward by different sources: ''The Nation'', a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. ''Forbes'' recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say." ''The Australian'' and ''Time'' say he was 89. ''The Telegraph'' and ''The Independent'' say he was born in 1923 to a poor Thai Ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Records
Red Bull Records is an independent record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles and London. Since its inception, Red Bull Records has been home to artists and bands such as Albert Hammond Jr., Albert Hammond Jr, Blxst, The Aces (indie pop band), The Aces, Awolnation, Debbie McGee, Kofi, Beartooth (band), Beartooth, House of Protection, Morgan, Peter $un, Chris LaRocca, Twin Atlantic and James Vickery. History Red Bull Records was founded founded by Dietrich Mateschitz in July 2007 with the help of Greg Hammer, as an independent label focused on artist development. Red Bull Records expanded its suite of services in 2008 by establishing its Music Publishing, Publishing division, representing songwriters and Record producer, producers such as John Feldmann (5 Seconds of Summer), Charlie Shuffler (Lil Yachty, Trippie Redd), Eric Aukstikalnis (Dolly Parton, Galantis) and LordQuest (Si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Team
A sports team is a group of individuals who play a team sport together. The number of players in the group depends on the sport. The highest level of a sports team is a professional sports team. In professional sports, the athletes are very talented and are paid to compete in their sport. Historically, sports teams and the people who play sports have been amateurs. However, by the 20th century, some sports teams and their associated leagues became extremely valuable with net worth in the millions. In 2017 the Dallas Cowboys were rated by Forbes as the world's most valuable sports team at 4.2 billion US dollars. Some individual sports have modified rules that allow them to be played by teams. Team identities can be formed from a number of sources, most often a type of geographic location; e.g., the Dallas Cowboys are named after Dallas, Texas, US. Some teams can also be named after an institution, such as the Alabama Crimson Tide, who represent the University of Alabama, o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Stratos
Red Bull Stratos was a high-altitude skydiving project involving Austrian skydiver Felix Baumgartner. On 14 October 2012, Baumgartner flew approximately into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. The total jump, from leaving the capsule to landing on the ground, lasted approximately ten minutes. While the free fall was initially expected to last between five and six minutes, Baumgartner deployed his parachute after 4 minutes and 19 seconds. Reaching —Baumgartner broke the sound barrier on his descent, becoming the first human to do so without any form of engine power. Measurements show Baumgartner also broke two other world records. With a final altitude of , Baumgartner broke the unofficial record for the highest manned balloon flight of previously set by Nick Piantanida. He also broke the record for the highest-altitude jump, set in 1960 by USAF Colonel Joseph Kittinger ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crashed Ice
Red Bull Crashed Ice was a world tour in ice cross downhill, a winter extreme sporting event which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. Racers speed down the course's turns, berms, and jumps. Competitors, having advanced from one of the tryouts in the prior months, race in heats of four skaters, with the top two advancing from each heat. The events were held from 2001 to 2019; the ATSX now oversees ice cross downhill events. The series was created and is managed by energy drink company Red Bull. It is similar to ski cross and snowboard cross, except with ice skates on an ice track, instead of skis or snowboards on a snow track. Racers are typically athletes with a background in ice hockey, however competitors from the sports of bandy and ringette have also competed with great success, such as Salla Kyhälä from Finland's national ringette team, who also played in Canada's National Ringette League ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Air Race
The World Championship Air Race is a series of air races sanctioned by the World Air Sports Federation (FAI). Originally established in 2003 as the Red Bull Air Race, and created by Red Bull GmbH, the event involves competitors navigating a challenging obstacle course in the fastest time. Pilots fly individually against the clock and have to complete tight turns through a slalom course consisting of pylons, known as "air gates". The races are held mainly over water near cities, but are also held at airfields or natural wonders. They are accompanied by a supporting program of show flights. Races are usually flown on weekends with the first day for qualification then knockout finals the day after. The events attract large crowds and are broadcast, both live and taped, in many nations. At each venue, the top eight places earn World Championship points. The air racer with the most points at the end of the Championship becomes Red Bull Air Race World Champion. After a three-ye ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull Cliff Diving World Series
The Red Bull Cliff Diving World Series, established in 2009 and created by Red Bull GmbH, Red Bull, is an annual international series of Diving (sport), cliff diving events in which a limited number of competitors determine the Cliff Diving World Series winner. Divers jump from a platform at a height ranging from 85–92 ft (26 to 28 m) . Competitions are held in a limited number of venues around the globe. History The Red Bull Cliff Diving World Series men’s competition started in 2009. The women’s competition began in 2014. The competition season takes place over eight locations around the world. Since 2020, there have been an equal number of male and female competitors. Tour ranking Every athlete scores a number of points in every competition as distributed here: Points system from 2012 In 2012 the Series introduced a new point system that was continued to be used also during the 2013 season. Cliff Diving World Series champion is the athlete who sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extreme Sport
Action sports, adventure sports or extreme sports are physical activity, activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overlaps with extreme sport. The two share the same main attraction, "adrenaline, adrenaline rush" caused by an element of risk, and differ mostly in the degree of engagement and professionalism. Definition There is no precise definition of an 'extreme sport' and the origin of the term is unclear but it gained popularity in the 1990s when it was picked up by marketing companies to promote the X Games and when the Extreme Sports Channel and Extreme International launched. More recently, the commonly used definition from research is "a competitive (comparison or self-evaluative) activity within which the participant is subjected to natural or unusual physical and mental challenges such as speed, height, depth or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
