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Publicity Stunts
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by advertisers and celebrities, many of whom are athletes and politicians. Stunts employing humour and pranks have been regularly used by protest movements to promote their ideas and campaigns as well as challenge opponents. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage. It can be difficul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blood Cancer UK
Blood Cancer UK, (formerly Bloodwise, Leukaemia & Lymphoma Research and the Leukaemia Research Fund) is a UK-based charity dedicated to funding research into all blood cancers including leukaemia, lymphoma and myeloma, as well as offering information and support to blood cancer patients. They invest money into blood cancer research to ensure that all patients have their disease diagnosed early and accurately, receive personal, targeted treatments which are effective and have minimal side effects in order to beat or manage their cancer. History Blood Cancer UK was originally set up in 1960 as the Leukaemia Research Fund. The charity was started by the Eastwood family from Middlesbrough who began raising money following the death of their 6-year-old daughter Susan. Since its foundation in 1960, Blood Cancer UK has invested over £500 million in a number of different research projects which have helped improve understanding, diagnosis and treatment of blood cancers. In 2011 the char ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Prank
A media prank is a type of media event, perpetrated by staged speeches, activities, or press releases, designed to trick legitimate journalists into publishing erroneous or misleading articles. The term may also refer to such stories if planted by fake journalists, as well as the false story thereby published. A media prank is a form of culture jamming generally done as performance art or a practical joke for purposes of a humorous critique of mass media. Notable instances In May 1927, Jean-Paul Sartre, who was known as one of the fiercest pranksters at the '' École Normale Superieure'' Cohen-Solal, Annie (1988''Sartre: A Life''pp.61-2 quote: organized with his comrades Nizan, Larroutis, Baillou and Herland, a media prank following Charles Lindbergh's successful New York-Paris flight. Sartre & Co. called newspapers telling them that Lindbergh would be awarded an honorary degree by the ''École''. Many newspapers including '' Le Petit Parisien'' announced the event on May 25 and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Circus
Media circus is a colloquial metaphor or idiom describing a news event for which the level of media coverage—measured by such factors as the number of reporters at the scene and the amount of material broadcast or published—is perceived to be excessive or out of proportion to the event being covered. Coverage that is sensationalistic can add to the perception the event is the subject of a media circus. The term is meant to critique the coverage of the event by comparing it to the spectacle and pageantry of a circus. Usage of the term in this sense became common in the 1970s. It can also be called a media feeding frenzy or just media frenzy, especially when the media coverage itself is covered. History Although the idea is older, the term ''media circus'' began to appear around the mid-1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which then- world -ranked American tennis athlete Chris Evert was involved: "Their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Op
A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or an event."Photo Op" The term was coined by the administration of US President . William Safire credited its coinage to Bruce Whelihan, an aide to Nixon Press Secretary [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hoax
A hoax (plural: hoaxes) is a widely publicised falsehood created to deceive its audience with false and often astonishing information, with the either malicious or humorous intent of causing shock and interest in as many people as possible. Some hoaxers intend to eventually unmask their representations as having been a hoax so as to expose their victims as fools; seeking some form of profit, other hoaxers hope to maintain the hoax indefinitely, so that it is only when skeptical people willing to investigate their claims publish their findings, that the hoaxers are finally revealed as such. History Zhang Yingyu's '' The Book of Swindles'' ( 1617), published during the late Ming dynasty, is said to be China's first collection of stories about fraud, swindles, hoaxes, and other forms of deception. Although practical jokes have likely existed for thousands of years, one of the earliest recorded hoaxes in Western history was the drummer of Tedworth in 1661. The communication of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an Advertising, advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a Product (business), product or Service (business), service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and Advertising mail, direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Bernays
Edward Louis Bernays ( ; ; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values. His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated US imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance. He worked for dozens of major American corporations, including Procter & Ga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Daytime television in the United States, daytime trading day, and early-evening hours, with the remaining hours (such as weekday prime time and weekends) are filled by business-related Television documentary, documentaries and reality television programming, as well as occasional NBC Sports presentations. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and podcast content, as well as subscription-based services. CNBC's headquarters and main studios are located in Englewood Cliffs, New Jersey, while it also maintains a studio at the Nasdaq MarketSite in Times Square, New York City. CNBC was originally founded in April 1989 as the Consumer News and Business Channel, a joint venture between NBC ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pancake House
A pancake house, pancake and waffle house or waffle house is a restaurant that specializes in breakfast items such as pancakes, waffles, and omelettes, among other items. Many small, independent pancake houses, as well as large corporations and franchises, use the terminology in their establishment names, most notably the International House of Pancakes (IHOP), Waffle House and The Original Pancake House. Most pancake houses are dine-in, although most will offer carry-out as well. Many are open until around 3 a.m. Exceptions to this are large chains such as IHOP and Denny's, which are usually open 24 hours. Some independent pancake houses are found in strip malls, or exist as stand-alone structures that have been re-fitted, such as a closed-down diner or retail store. Fare Pancake houses in the United States may offer various pancake styles, such as buttermilk, buckwheat and sourdough, along with pancakes blended with fruit, nuts and chocolate. They will also commonly of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington metropolitan area and has a national audience. As of 2023, the ''Post'' had 130,000 print subscribers and 2.5 million digital subscribers, both of which were the List of newspapers in the United States, third-largest among U.S. newspapers after ''The New York Times'' and ''The Wall Street Journal''. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. In 1933, financier Eugene Meyer (financier), Eugene Meyer purchased it out of bankruptcy and revived its health and reputation; this work was continued by his successors Katharine Graham, Katharine and Phil Graham, Meyer's daughter and son-in-law, respectively, who bought out several rival publications. The ''Post ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBS News
CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morning'', ''60 Minutes'', and ''48 Hours (TV program), 48 Hours'', and Sunday morning talk show, Sunday morning political affairs program ''Face the Nation''. CBS News Radio produces hourly newscasts for hundreds of radio stations, and also oversees CBS News podcasts like ''Major Garrett, The Takeout Podcast''. CBS News also operates CBS News 24/7, a 24-hour digital news network. Up until April 2021, the president and senior executive producer of CBS News was Susan Zirinsky, who assumed the role on March 1, 2019. Zirinsky, the first female president of the network's news division, was announced as the choice to replace David Rhodes (CBS News President), David Rhodes on January 6, 2019. The announcement came amid news that Rhodes would step do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
