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President's Choice
President's Choice (Canadian French, French: le Choix du Président) or PC is a line of grocery products and services offered by the Canada-based Loblaw Companies, Loblaw Companies Ltd. History President's Blend The first President's Choice (PC) products began appearing on Loblaw store shelves in 1984, but the concept was created the year before as the company marketed a new ground coffee. Dave Nichol, president of Loblaw Supermarkets, was looking for products to add to the company's lineup of No Name (brand), No Name generic items and had even begun offering gourmet items in the familiar unbranded yellow packaging. Nichol's Louisiana buyers had discovered a new high-grade coffee, around the time some of the leading national brands had downgraded the quality of their store coffee. Toronto designer Don Watt (designer), Don Watt was asked to create new packaging—the only stipulation being that it had to be yellow, similar to No Name packaging. Watt recalled how PC Gourmet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loblaw Companies
Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a private label program that includes grocery and household items, clothing, baby products, pharmaceuticals, cellular phones, general merchandise and financial services. Loblaw is the largest Canadian food retailer, and #In-store brands, its brands include President's Choice, No Name (brand), No Name and Joe Fresh. It is controlled by George Weston Limited, a holding company controlled by the Weston family; Galen Weston Jr., Galen G. Weston is the chair of the Loblaw board of directors, as well as chair of the board of directors and CEO of Canada-based holding company George Weston. Most of Loblaw's 136,000 full-time and part-time employees are members of the UFCW, United Food and Commercial Workers, with the exception of workers at The Real Canadia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
