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Pay-per-click Search Engines
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, images, and videos in Microblogging, short posts commonly known as "Tweet (social media), tweets" (officially "posts") and Like button, like other users' content. The platform also includes direct message, direct messaging, video and audio calling, bookmarks, lists, communities, a chatbot (Grok (chatbot), Grok), job search, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams, and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million daily tweets. Twitter, Inc., was based in San Francisco, C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Price Comparison Service
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between £780m and £950m in revenue in 2005. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry. History The first widely recognized comparison-shopping agent was Bar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geo Targeting
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location. Geographical information provided by the visitor In geotargeting with geolocation software, the geolocation is based on geographical and other personal information that is provided by the visitor or others. Content by choice Some websites, for example FedEx and UPS, utilize geotargeting by giving users the choice to select their country location. The user ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Intent
User intent, also known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites. Optimizing For User Intent To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops. Creating content with user intent in mind helps increase the value of the information being showcased. Keyword research can help determine user intent. The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. Google can show SERP features such as featured snippets, knowledge cards or knowledge panels f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click Through Rate
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people to a website. Mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, internet telephony, streaming media and file sharing. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching in the 1960s and the design of computer networks for data communication. The set of rules (communication protocols) to enable internetworking on the Internet arose from research and development commissioned i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Order
Cost per order, also called cost per purchase, is the cost of internet advertising divided by the number of orders. Cost per order, along with cost per impression and cost per click, is the starting point for assessing the effectiveness of a company's internet advertising and can be used for comparison across advertising media and vehicles and as an indicator of the profitability of a firm's internet marketing.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation (MAF),MASB''Marketing Accountability Foundation (MAF)''. ited 8 December 2010is an independent, private sector, self-governing organizat ... endorses the definitions, purposes, and constructs of classes o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising ointernet marketingor email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Developer
A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML, CSS, and JavaScript in the client, and any general-purpose programming language in the server. is used for communications between client and server. A web developer may specialize in client-side applications ( Front-end web development), server-side applications (back-end development), or both (full-stack development). Prerequisite There are no formal educational or license requirements to become a web developer. However, many colleges and trade schools offer coursework in web development. There are also many tutorials and articles which teach web development, often freely available on the web - for example, on JavaScript. Even though there are no formal requirements, web development projects require web developers to have knowledge and skills such as: * Using HTML, CSS, and JavaScript * Programming/coding/scripting in one of the man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Blog
Blogger is an American online content management system founded in 1999 that enables its users to write blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned custom domain (such as www.example.com) by using DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account. Blogger enabled users to publish blogs and websites to their own web hosting server via FTP until May 1, 2010. All such blogs and websites had to be redirected to a blogspot.com subdomain or point their own domain to Google's servers via DNS. History Pyra Labs launched Blogger on August 23, 1999. It is credited with popularizing the format as one of the first dedicated blog-publishing tools. Pyra Labs was purchased by Google in February 2003 for an undisclosed amount. Premium features, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pennsylvania State University
The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campuses and facilities throughout Pennsylvania, United States. Founded in 1855 as Farmers' High School of Pennsylvania, Penn State was named the state's first land-grant university eight years later, in 1863. Its primary campus, known as Penn State University Park, is located in State College, Pennsylvania, State College and College Township, Pennsylvania, College Township. Penn State enrolls more than 89,000 students, of which more than 74,000 are undergraduates and more than 14,000 are postgraduates. In addition to its land-grant designation, the university is a National Sea Grant College Program, sea-grant, National Space Grant College and Fellowship Program, space-grant, and one of only six Sun Grant Association, sun-grant universities. It is Carnegie Classification of Instit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
