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Conversion Theory Of Minority Influence
Conversion theory is Serge Moscovici's conceptual analysis of the cognitive and interpersonal processes that mediate the direct and indirect impact of a consistent minority on the majority (Moscovici, 1976). Initially, Moscovici's conversion theory of minority influence began as a minority opinion that was rejected by many researchers, but eventually members of opposition validated it, thus confirming the theory's exact predictions. Solomon Asch's studies highlighted the power that majorities have over groups and their subsequent conformity, but Moscovici was more interested in the power exerted by minorities. Contrasting the "majority rules" model of social influence, conversion theory maintains that disagreement within the group results in conflict, and that group members are motivated to reduce that conflict—either by changing their own opinions or attempting to get others to change. Minorities have a different process of influence, and Moscovici theorized that they do so by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serge Moscovici
Serge Moscovici (; June 14, 1925 – November 15, 2014) born Srul Herş Moscovici, was a Romanian-born French social psychologist, director of the Laboratoire Européen de Psychologie Sociale ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the Maison des sciences de l'homme in Paris. He was a member of the European Academy of Sciences and Arts and Commander of the Legion of Honour, as well as a member of the Russian Academy of Sciences and honorary member of the Hungarian Academy of Sciences. Moscovici's son, Pierre Moscovici is the current First President of the Court of Audit and was European Commissioner for Economic and Financial Affairs, Taxation and Customs and Minister of Finance. Biography Moscovici was born in Brăila, Romania, Lavinia Betea"Moscovici, victima regimului Antonescu", in '' Jurnalul Naţional'', October 24, 2004 (retrieved June 17, 2007) to a Jewish family who were grain merchants. His uncle was Ilie Moscovici, a leadin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Minority Influence
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior. This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. There are two types of social influence: majority influence (resulting in conformity and public compliance) and minority influence (resulting in conversion). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adopt the thinking of the minority group.Sampson, E. (1991). Social worlds, personal lives: An introduction to social psychology. (6th Ed.) San Diego, CA: Harcourt Brace Jovanovich. Unlike other forms of influence, minority influence is often thought of as a more innovative form of social change, because it usually i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Solomon Asch
Solomon Eliot Asch (September 14, 1907 – February 20, 1996) was a Polish people, Polish-United States of America, American Gestalt psychology, Gestalt psychologist and pioneer in social psychology. He created seminal pieces of work in impression formation, prestige suggestion, Asch conformity experiments, conformity, and many other topics. His work follows a common theme of Gestalt psychology that the whole is not only greater than the sum of its parts, but the nature of the whole fundamentally alters the parts. Asch stated: "Most social acts have to be understood in their setting, and lose meaning if isolated. No error in thinking about social facts is more serious than the failure to see their place and function". Asch is most well known for his conformity experiments, in which he demonstrated the influence of group pressure on opinions. A ''Review of General Psychology'' survey, published in 2002, ranked Asch as the 41st most cited psychologist of the 20th century. Early li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asch Conformity Experiments
In psychology, the Asch conformity experiments were, or the Asch paradigm was, a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority (sociology), majority group and the effect of such influences on beliefs and opinions.Asch, S.E. (1952b). "Social psychology". Englewood Cliffs, NJ:Prentice Hall. Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of Conformity#Different stimuli, task importance, Conformity#Age, age, Conformity#Gender, sex, and Conformity#Culture, culture. Initial conformity experiment Rationale Many early studies in social psychology were adaptations of earlier work on "suggestibility" whereby researchers such as Edward Thorndike, Edward L. Thorndyke were able to shift the preferences of adult subjects towards majority or expert opinion. Still the question remained as to whether subject opinions were actually able to be changed, or if su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
