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Contextual Advertising
Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior. As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has emerged as a crucial aspect of safeguarding brand reputation and value. Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response. How it works A contextual advertising system scans the content of a website for specific keywords and phrases and then displays advertisements based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Safety
Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. In response to ads being placed next to undesirable content, companies have cut advertising budgets, and pulled ads from online advertising and social media platforms. Types of unsafe environments The global digital advertising industry considers the "Dirty Dozen" categories to avoid: # Military conflict #Obscenity #Drugs #Tobacco # Adult #Arms #Crime #Death/injury # Online piracy #Hate speech #Terrorism #Spam/harmful sites The Interactive Advertising Bureau (IAB) added a 13th category: fake news. In addition, companies will often define specific unsafe categories based on the brand itself. Some online advertising tools allow advertisers to avoid their ads appearing alongside unwanted contexts. This feature is typically referred to as brand safety. For example, within the Google Mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Index Term
In information retrieval, an index term (also known as subject term, subject heading, descriptor, or keyword) is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web are tag (metadata), tags, which are directly visible and can be assigned by non-experts. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with Index (search engine), automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned. Keywords are sto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engines
Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic General † Main website is a portal Geographically localized Accountancy * IFACnet Business * Business.com * Daily Stocks * GenieKnows (United States and Canada) * GlobalSpec * Nexis (Lexis Nexis) * Thomasnet (United States) Computers * Shodan (website) Content * Openverse, search engine for open content. Dark web * Ahmia Education General: * Chegg Academic materials only: * BASE (search engine) * Google Scholar * Internet Archive Scholar * Library of Congress * Semantic Scholar Enterprise * Apache Solr * Jumper 2.0: Universal search powered by Enterprise bookmarking * Oracle Corporation: Secure Enterprise Search 10g * Q-Sensei: Q-Sensei Enterprise * Swiftype: Swiftype Search * TeraText: TeraText ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other facto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers (ad serving), which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. Overview The advertising network market is a large and growing market, with Internet advertising revenues expected to grow f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Chrome
Google Chrome is a web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, iPadOS, and also for Android (operating system), Android, where it is the default browser. The browser is also the main component of ChromeOS, where it serves as the platform for web applications. Most of Chrome's source code comes from Google's free and open-source software project Chromium (web browser), Chromium, but Chrome is licensed as proprietary freeware. WebKit was the original Browser engine, rendering engine, but Google eventually Fork (software development), forked it to create the Blink (browser engine), Blink engine; all Chrome variants except iOS used Blink as of 2017. , StatCounter estimates that Chrome has a 65% worldwide usage share of web browsers, browser market share (after peaking at 72.38% in November 2018) on personal comput ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have a dedicated JavaScript engine that executes the client code. These engines are also utilized in some servers and a variety of apps. The most popular runtime system for non-browser usage is Node.js. JavaScript is a high-level, often just-in-time–compiled language that conforms to the ECMAScript standard. It has dynamic typing, prototype-based object-orientation, and first-class functions. It is multi-paradigm, supporting event-driven, functional, and imperative programming styles. It has application programming interfaces (APIs) for working with text, dates, regular expressions, standard data structures, and the Document Object Model (DOM). The ECMAScript standard does not include any input/output (I/O), such as netwo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Googlebot
Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler (to simulate desktop users) and a mobile crawler (to simulate a mobile user). Behavior A website will probably be crawled by both Googlebot Desktop and Googlebot Mobile. However starting from September 2020, all sites were switched to mobile-first indexing, meaning Google is crawling the web using a smartphone Googlebot. The subtype of Googlebot can be identified by looking at the user agent string in the request. However, both crawler types obey the same product token (useent token) in robots.txt, and so a developer cannot selectively target either Googlebot mobile or Googlebot desktop using robots.txt. Google provides various methods that enable website owners to manage the content displayed in Google's search results. If a webmaster c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can use Conditional (computer programming), conditionals to divert the code execution through various routes (referred to as automated decision-making) and deduce valid inferences (referred to as automated reasoning). In contrast, a Heuristic (computer science), heuristic is an approach to solving problems without well-defined correct or optimal results.David A. Grossman, Ophir Frieder, ''Information Retrieval: Algorithms and Heuristics'', 2nd edition, 2004, For example, although social media recommender systems are commonly called "algorithms", they actually rely on heuristics as there is no truly "correct" recommendation. As an e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media
Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is interactive ** Media adequacy, specific aspects important for a successful transfer of information ** MEDIA sub-programme of Creative Europe, a European Union initiative to support the European audiovisual sector ** New media, the combination of traditional media and information and communications technology ** Print media, communications delivered via paper or canvas ** Recording medium, devices used to store information * Mass media, the institutions and methods of reaching a large audience ** Broadcast media, communications delivered over mass electronic communication networks ** News media, mass media focused on communicating news ** Published media, any media made available to the public * Electronic media, communications delivered via elec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior. As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has emerged as a crucial aspect of safeguarding brand reputation and value. Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response. How it works A contextual advertising system scans the content of a website for specific keywords and phrases and then displays advertisements based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
