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Content Strategy
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication. Definitions Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." It has also been called "a repeatable system that defines the entire editorial content development process for a website development project." In a 2007 article titled "Content Strategy: The Philosophy of Data'',"'' Rachel Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy that "content strategy is to copywriting as information architecture is to design." The Content Strategy Alliance combines Kevin Nichols' definiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content (media)
Means of communication or media are used by people to communicate and exchange information with each other as an Communication source, information sender and a Receiver (information theory), receiver. General information Many different materials are used in communication. Maps, for example, save tedious explanations on how to get to a destination. A means of communication is therefore a means to an end to make communication between people easier, more understandable and, above all, clearer. In everyday language, the term ''means of communication'' is often equated with the ''medium''. However, the term "medium" is used in media studies to refer to a large number of concepts, some of which do not correspond to everyday usage. Means of communication are used for communication between sender and recipient and thus for the transmission of information. Elements of communication include a communication-triggering event, sender and recipient, a ''means of communication'', a ''path of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Strategy
In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, Sumaira, and Saiqa T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Museum Curator
A curator (from , meaning 'to take care') is a manager or overseer. When working with cultural organizations, a curator is typically a "collections curator" or an "exhibitions curator", and has multifaceted tasks dependent on the particular institution and its mission. The term "curator" may designate the head of any given division, not limited to museums. Curator roles include "community curators", "literary curators", " digital curators", and " biocurators". Collections curator A "collections curator", a "museum curator", or a "keeper" of a cultural heritage institution (e.g., gallery, museum, library, or archive) is a content specialist charged with an institution's collections and involved with the interpretation of heritage material including historical artifacts. A collections curator's concern necessarily involves tangible objects of some sort—artwork, collectibles, historic items, or scientific collections. In smaller organizations, a curator may have sole respo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Washington State University
Washington State University (WSU, or colloquially Wazzu) is a Public university, public Land-grant university, land-grant research university in Pullman, Washington, United States. Founded in 1890, WSU is also one of the oldest Land-grant university, land-grant universities in the Western United States, American West. With an undergraduate enrollment of 24,278 and a total enrollment of 28,581, it is the second largest institution of higher education in Washington state behind the University of Washington. It is Carnegie Classification of Institutions of Higher Education, classified among "R1: Doctoral Universities – Very high research activity". The WSU Pullman campus stands on a hill and is characterized by open spaces and a red brick and basalt material palette—materials originally found on site. The university sits within the rolling topography of the Palouse in rural eastern Washington and remains closely connected to the town and the region. The university also operat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editors
Editing is the process of selecting and preparing written, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete piece of work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. Editing can involve creative skills, human relations and a precise set of methods. Practicing editing can be a way to reduce language error in future literature works.Diab, N. M. (2010). Effects of peer-versus self-editing on students' revision of language errors in revised drafts. ''System'', ''38''(1), 85–95. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Management System
A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. It is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment, by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metadata
Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, and permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of Statistical data type, statistical data. * Statistical metadata – also called process data, may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taxonomy (general)
280px, Generalized scheme of taxonomy Taxonomy is a practice and science concerned with classification or categorization. Typically, there are two parts to it: the development of an underlying scheme of classes (a taxonomy) and the allocation of things to the classes (classification). Originally, taxonomy referred only to the classification of organisms on the basis of shared characteristics. Today it also has a more general sense. It may refer to the classification of things or concepts, as well as to the principles underlying such work. Thus a taxonomy can be used to organize species, documents, videos or anything else. A taxonomy organizes taxonomic units known as "taxa" (singular "taxon"). Many are hierarchies. One function of a taxonomy is to help users more easily find what they are searching for. This may be effected in ways that include a library classification system and a search engine taxonomy. Etymology The word was coined in 1813 by the Swiss botanist A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Style Guide
A style guide is a set of standards for the writing, formatting, and design of documents. A book-length style guide is often called a style manual or a manual of style. A short style guide, typically ranging from several to several dozen pages, is often called a style sheet. The standards documented in a style guide are applicable for either general use, or prescribed use in an individual publication, particular organization, or specific field. A style guide establishes standard style requirements to improve communication by ensuring consistency within and across documents. They may require certain best practices in writing style, usage, language composition, visual composition, orthography, and typography by setting standards of usage in areas such as punctuation, capitalization, citing sources, formatting of numbers and dates, table appearance and other areas. For academic and technical documents, a guide may also enforce best practices in ethics (such as authorship, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persona (user Experience)
A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where marketers use the results of statistical analysis and qualitative observations to draw profiles, giving them names and personalities to paint a picture of a person that could exist in real life. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as ''pen portraits'' may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Experience
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use of the product and, therefore, any desired positive impacts. Conversely, designing toward profitability as a main objective often conflicts with ethical user experience objectives and even causes harm. User experience is subjective. However, the attributes that make up the user experience are objective. Definitions According to Nielsen Norman Group, 'user experience' includes all the aspects of the interaction between the end-user with the company, its services, and its products. The international standard on ''ergonomics of human-system interaction'', ISO 9241, defines user experience as a "user’s perceptions and responses that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
