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Charles Coolidge Parlin
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being the founder and a "pioneer" in the area of market research. Career Parlin worked as a member of the United States Food Administration while it was run by Herbert Hoover during World War I before becoming a schoolteacher in De Pere, Wisconsin. He would then move on to be the Principal of the Wausau Senior High School and concurrently as President of the Wisconsin State Teachers' Association. In 1911, he was hired by the Curtis Publishing Company in a job that had no clearly defined title, as the work he was doing had not previously been done. Parlin came up with the name "commercial research" for his work, which would later end up being changed to market research. The company had just bought out the magazine, '' Country Gentleman'', but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swift And Company
JBS USA Holdings, Inc. is a meat processing company and a wholly owned subsidiary of the Brazilian multinational JBS S.A. The subsidiary was created when JBS entered the U.S. market in 2007 with its purchase of Swift & Company. JBS USA is based in Greeley, Colorado. Its competitors include Hormel Foods, Cargill, Smithfield Foods, National Beef, and Tyson Foods. History Swift & Company Swift & Company operations can be traced back to 1855, when 16-year-old Gustavus Franklin Swift founded a butchering operation in Eastham, Massachusetts. Its early origins on Cape Cod led later to locations in Brighton (in Massachusetts), and Albany, and Buffalo, New York. In 1875, Swift and Company was incorporated in Chicago. Swift and Armour and Company acquired a two-thirds controlling interest in the Fort Worth Stockyards in 1902. That same year, an antitrust lawsuit was filed against Swift for conspiring with other companies to control the meatpacking industry. The companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Educators From Wisconsin
A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. when showing a colleague how to perform a specific task). In some countries, teaching young people of school age may be carried out in an informal setting, such as within the family (homeschooling), rather than in a formal setting such as a school or college. Some other professions may involve a significant amount of teaching (e.g. youth worker, pastor). In most countries, ''formal'' teaching of students is usually carried out by paid professional teachers. This article focuses on those who are ''employed'', as their main role, to teach others in a ''formal'' education context, such as at a school or other place of ''initial'' formal education or training. Duties and functions A teacher's role may vary among cultures. Teachers may provi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing People
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Researchers
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of satisfying and retaining customers Market(s) or The Market(s) may also refer to: Geography * Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama * "Markets" (''Bluey''), an episode of the first season of the animated TV series ''Bluey'' Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets *Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity tra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business process, business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically with marketing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hartford Courant
The ''Hartford Courant'' is the largest daily newspaper in the U.S. state of Connecticut, and is advertised as the oldest continuously published newspaper in the United States. A morning newspaper serving most of the state north of New Haven and east of Waterbury, Connecticut, Waterbury, its headquarters on Broad Street in Hartford, Connecticut was a short walk from the Connecticut State Capitol, state capitol. It reports regional news with a chain of bureaus in smaller cities and a series of local editions. It also operates ''CTNow'', a free local weekly newspaper and website. The ''Courant'' began as a weekly called the ''Connecticut Courant'' on October 29, 1764, becoming daily in 1837. In 1979, it was bought by the Times Mirror Company. In 2000, Times Mirror was acquired by the Tribune Company, which later combined the paper's management and facilities with those of a Tribune-owned Hartford WTIC-TV, television station. The ''Courant'' and other Tribune print properties were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Los Angeles Times
The ''Los Angeles Times'' is an American daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo since 2018, it is the sixth-largest newspaper in the U.S. and the largest in the Western United States with a print circulation of 118,760. It has 500,000 online subscribers, the fifth-largest among U.S. newspapers. Owned by Patrick Soon-Shiong and published by California Times, the paper has won over 40 Pulitzer Prizes since its founding. In the 19th century, the paper developed a reputation for civic boosterism and opposition to labor unions, the latter of which led to the bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. As with other regional newspapers in California and the United States, the paper's readership has declined since 2010. It has also been beset by a series of ownership changes, staff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aviation
Aviation includes the activities surrounding mechanical flight and the aircraft industry. ''Aircraft'' include fixed-wing and rotary-wing types, morphable wings, wing-less lifting bodies, as well as lighter-than-air aircraft such as hot air balloons and airships. Aviation began in the 18th century with the development of the hot air balloon, an apparatus capable of atmospheric displacement through buoyancy. Clément Ader built the "Ader Éole" in France and made an uncontrolled, powered hop in 1890. This was the first powered aircraft, although it did not achieve controlled flight. Some of the most significant advancements in aviation technology came with the controlled gliding flying of Otto Lilienthal in 1896. A major leap followed with the construction of the '' Wright Flyer'', the first powered airplane by the Wright brothers in the early 1900s. Since that time, aviation has been technologically revolutionized by the introduction of the jet engine which enabl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Analysts
NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart, future head of the division, joined in 1923, though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept. He was asked to rejoin the company and become the head of the division in 1938 after Parlin had decided to retire. It is considered to be the "first commercial research company" ever formed. It became an independent organization in 1943 in order to "provide research services to industry and government." History As NAXION NAXION is the new name for National Analysts Worldwide, a market research/marketing research and consulting company. The firm was formed in 1911 when Curtis Publishing Company hired Charles Coolidge Parlin to oversee the Division of Commercial Research and conduct resear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
