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Branding Terminology
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, body modification done for various reasons, voluntary and involuntary, throughout history ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engagement ** Internet branding, brand manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charring
Charring is a chemical process of incomplete combustion of certain solids when subjected to high heat. Heat distillation removes water vapour and volatile organic compounds (syngas) from the matrix. The residual black carbon material is Char (chemistry), char, as distinguished from the lighter colored ash. By the action of heat, charring removes hydrogen and oxygen from the solid, so that the remaining char is composed primarily of carbon. Polymers like thermoset, or most solid organic compounds like wood or biological tissue, exhibit charring behaviour. In non-scientific terms, charring means partially burning so as to blacken the surface. Charring can result from naturally occurring processes like fire; it is also a deliberate and controlled reaction used in the manufacturing of certain products. The mechanism of charring is part of the normal burning of certain solid fuels like wood. During normal combustion, the volatile compounds created by charring are consumed at the flames w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Branding
Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace. Branding is increasingly important with the advancements of the internet. Most businesses are exploring various online channels, which include search engine, social media, online press releases, online marketplace, to establish strong relationships with consumers and to build their brands awareness. Online branding techniques Some professionals believe that the goal of online branding is to increase brand recognition. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Religious Institutions
Religious activities generally need some infrastructure to be conducted. For this reason, there generally exist religion-supporting organizations, which are some form of organization that manages: * the upkeep of places of worship, such as mosques, churches, temples, synagogues, chapels and other buildings or meeting places. * the payment of salaries to religious leaders, such as Roman Catholic priests, Hindu priests, Protestant ministers, imams and rabbis. In addition, such organizations usually have other responsibilities, such as the formation, nomination or appointment of religious leaders, the establishment of a corpus of doctrine, the disciplining of leaders and followers with respect to religious law, and the determination of qualification for membership. Legal status Public organizations Some countries run the activities of one or more religions as part of their government, or as external organizations closely supported by the government. See state religion. Pri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Faith Branding
Faith branding or religious branding is the concept of brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...ing religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product. Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture. In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes. References Mara Einstein.The Evolution of Religious Branding, Social Compass, Volume 58 Issue 3, September 2011. SourcesMini ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Agency
A branding agency is a firm that specializes in creating and launching brands and rebranding. The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of a "brand message", applied to marketing campaigns. A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors. A branding agency allows organizations to gain a competitive advantage, to define a coherent brand communication strategy, and to reach the target market and expand it. Branding agencies vs advertising agencies Although branding agencies and advertising agencies overlap in some aspects, they have different sco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The objective for this is to combine the strength of two brands, to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dash ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Branding
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. The concept is rooted in two main theoretical foundations: marketing theory and self-presentation behaviors. Personal branding is often framed in marketing terms such as 'product,' 'added value,' and 'promise,' highlighting its parallels with product branding and its focus on distinctiveness and market positioning. Conversely, definitions of self-presentation focus on personal identity, reputation, and managing one's image, underscoring how people present themselves to influence how others perceive them. Success in personal branding is viewed as the result of effective self-packaging. It is more about self-promotion rather than true self-expression. The distinction between the two lies in the fact that self-promotion is deliberate in every regard ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism
Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be Domestic tourism, domestic (within the traveller's own country) or International tourism, international. International tourism has both incoming and outgoing implications on a country's balance of payments. Between the second half of 2008 and the end of 2009, tourism numbers declined due to a severe Economy, economic slowdown (see Great Recession) and the outbreak of the 2009 2009 flu pandemic, H1N1 influenza virus. These numbers, however, recovered until the COVID-19 pandemic put an abrupt end to th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Branding
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem,"Kapferer, Jean-Noël. 2013. "Paris as a Brand". Pp. 184–89 in ''City Branding: Theory and Cases'', edited by K. Dinnie. New York: Palgrave Macmillan. which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding. The practice is understood to have gained significance with the emergence of the post-industrial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nation Branding
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations." Many nations try to make brands in order to build relationships between different actors that are not restricted to nations. It extends to public and private sectors in a nation and helps with nationalism. States also want to participate in multilateral projects. Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell." This is also referred to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Employer Branding
Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.Barrow, S. and Mosley, R. ''The Employer Brand, Bringing the Best of Brand Management to People at Work'', John Wiley & Sons, Chichester.Mosley, R. (2015) Harvard Business Review. The term was first used in the early 1990s, and has since become widely adopted by the global management community.Minchington, B (2010) Employer Brand Leadership – A Global Perspective, Collective Learning Australia. Minchington describes employer brand as "the image of your organization as a 'great place to work' in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). The art and science of employer branding is therefore concerned w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wood Branding
Branding is an easy and economical way to permanently mark anything that burns (wood, leather, plastic, rubber, cork, food, soap, wax, etc). This is done by either a fire-heated tool or an electrically-heated tool, which is pressed onto the object, leaving behind a mark with the shape of the impressed tool. The act or art of marking/engraving wood by branding with a heated tool is associated with pyrogravure. The United States Occupational Safety and Health Administration warns that, “Breathing these particles may cause allergic respiratory symptoms, mucosal and non-allergic respiratory symptoms, and cancer.” See also *Livestock branding Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock with a branding iron, though the term now includes alternative techniques. Other f ... * Marking axe References Woodworking {{woodworking-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
