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Advergames
An advergame (portmanteau of "advertisement" and "video game") is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around heproduct or service being advertised". An advergame is considered a type of advertainment. Advergames are utilized to capture the consumer's attention more effectively than regular advertisements because of the medium and its interactivity. If the player is positive towards the game, they will likely have positive feelings for the product advertised as well. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns ha ...
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Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ...
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Yo! Noid
''Yo! Noid'', known in Japan as is a platform game, platform video game developed by Now Production and published by Capcom for the Nintendo Entertainment System. The game was first released in Japan on March 16, 1990, and was localized in the United States to promote the The Noid, Noid, the mascot of Domino's Pizza. The game is in Nintendo's PlayChoice-10 arcade series and was featured in the Japanese TV show ''GameCenter CX''. Plot The game opens on a news bulletin claiming that Mr. Green, a green doppelgänger of The Noid, is leading a group of wild creatures to run amok around New York City and cause mass hysteria. The mayor calls upon The Noid to stop this chaos for a massive pizza reward. The Noid embarks with his super yo-yo and various other inventions. Gameplay Both games use a modified engine of ''Wagyan Land'' and share the same gameplay. The protagonist (Hanamaru or Noid) has no life meter, and loses a life by either making contact with an enemy or running out of ti ...
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Roblox
Roblox (, ) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. It was created by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. As of February 2025, the platform has reported an average of 85.3 million daily active users. According to the company, their monthly player base includes half of all American children under the age of 16. The platform hosts millions of user-created games (officially referred to as "experiences"), all created using a dialect of the programming language Lua and the platform's game engine, Roblox Studio. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as Robux, and game developers on the platform are able to create items that cost Robux. Furthermore, the platform hosts a large virtual economy centered around those items and Robux. Using the platform ...
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Portmanteau
In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.Garner's Modern American Usage
p. 644.
English examples include '' smog'', coined by blending ''smoke'' and ''fog'', and '''', from ''motor'' ('' motorist'') and ''hotel''. A blend is similar to a
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Time (magazine)
''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published Weekly newspaper, weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Since 2018, ''Time'' has been owned by Salesforce founder Marc Benioff, who acquired it from Meredith Corporation. Benioff currently publishes the magazine through the company Time USA, LLC. History 20th century ''Time'' has been based in New York City since its first issue published on March 3, 1923 ...
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List Of Roblox Games
The online video game platform and game creation system Roblox has millions of games (officially referred to as "experiences") created by users of its creation tool, Roblox Studio. Due to Robloxs popularity, various games created on the site have grown in popularity, with some games having millions of monthly active players and 5,000 games having over a million visits. The rate of games reaching high player counts has increased annually, with it being reported that over seventy games reached a billion visits in 2022 alone, compared to the decade it took for the first ten games with that achievement to reach that number. Original games ''Adopt Me!'' ''Adopt Me!'' is a massive multiplayer online game where the nominal focus is players pretending to be either parents adopting a child, or children getting adopted, though the de facto focus is around adopting and caring for many different pets, who can be traded with other players. As of October 2022, the game had been played upw ...
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IKEA
IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services. IKEA is owned and operated by a series of not-for-profit and for-profit corporations collectively known and managed as Inter IKEA Group and Ingka Group. The IKEA brand itself is owned and managed by Inter IKEA Systems B.V., a company incorporated and headquartered in the Netherlands. IKEA was started in 1943 by Ingvar Kamprad, and has been the world's largest furniture retailer since 2008. The brand name is an acronym of founder Ingvar Kamprad's initials; Elmtaryd, the family farm where Kamprad was born; and the nearby village of Agunnaryd, Kamprad's hometown in Småland, southern Sweden. The company is primarily known for its Modern furniture, modernist furniture designs, simple approach to interior design, and its immersive shopping concept, based around decorated room settings within big-box ...
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Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas. The company was founded in 1962 by brothers Sam Walton and Bud Walton, James "Bud" Walton in nearby Rogers, Arkansas. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. Walmart is the List of largest companies by revenue, world's largest company by revenue, according to the Fortune Global 500, ''Fortune'' Global 500 list in October 2022. Walmart is also the List of largest United States–based employers globally, largest private employer in the world, with 2.1 million employees. It is a publicly traded family-owned business (the largest such business in the world), as the company ...
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Fast Company
''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webber and Bill Taylor, both former '' Harvard Business Review'' editors, and publisher Mortimer Zuckerman. Early competitors included '' Red Herring'', '' Business 2.0'' and '' The Industry Standard''. In 1997, ''Fast Company'' created an online social network called the "Company of Friends," which led to the formation of numerous meeting groups. At its peak, the Company of Friends comprised over 40,000 members across 120 cities, though membership declined to 8,000 by 2003. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority-owned by media giant Bertelsmann, for $550 million. The sale coincided with the dot-com bubble burst, resulting in substantial losses and a drop in circulation. Webber and Taylor departed in 2002, a ...
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Vox Media
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2003 by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong) and '' The Verge'' (a technology news website launched alongside Vox Media). Bankoff had been the CEO for ''SB Nation'' since 2009. Vox Media owns numerous editorial brands, most prominently '' New York'', '' The Verge'', '' Vox'', ''SB Nation'', and '' Eater''. ''New York'' further incorporates the websites ''Intelligencer'', '' The Cut'', ''Vulture'', ''The Strategist'', '' Curbed'', and ''Grub Street''. '' Recode'' was integrated into ''Vox'', while ''Racked'' was shut down. Vox Media's brands are built on Concert, a marketplace for advertising, and WordPress. The company's lines of business include Concert, Vox Creative, ...
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Polygon (website)
''Polygon'' is an American entertainment website created by Vox Media covering video games, movies, television, and other popular culture. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself by focusing on the stories of the people behind video games and long-form magazine-style feature articles. The site was built over the course of ten months by eight co-founding editors which included the editors-in-chief of the gaming sites '' Joystiq'', '' Kotaku'' and '' The Escapist''. Vox Media produced a documentary series on the founding of the site. In May 2025, ''Polygon'' was sold to Valnet. History Vox Media (2012–2025) The gaming blog ''Polygon'' was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog ''The Verge'', which was launched a year earlier as an outgrowth of sports blog network ''SB Nation'' before Vox Media was formed. Vox Media's chief executive officer, Jim Bankoff, a ...
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The Verge
''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other ...
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