Berthold Typesetting Systems
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Berthold Typesetting Systems
H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era. History H. Berthold was founded in Berlin in 1858 by Hermann Berthold, initially to make machined brass printer's rule. It then moved into casting metal type particularly after 1893. The company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines. The production premises were on Wilhelmstrasse No. 1 until 1868, and then on Mehringdamm 43. In 1979 the factory moved to another location between Teltow Canal and Wiesenweg in Lichterfelde. The H. Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk (released 1898), an early sans-serif which prefigured by half a century the release of enormously popular neo-grotesque faces such a ...
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Aktiengesellschaft
(; abbreviated AG, ) is a German word for a corporation limited by Share (finance), share ownership (i.e. one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria, Switzerland (where it is equivalent to a ''S.A. (corporation), société anonyme'' or a ''società per azioni''), and South Tyrol for companies incorporated there. It is also used in Luxembourg (as lb, Aktiëgesellschaft, label=none, ), although the equivalent French language term ''S.A. (corporation), société anonyme'' is more common. In the United Kingdom, the equivalent term is public limited company, "PLC" and in the United States while the terms Incorporation (business), "incorporated" or "corporation" are typically used, technically the more precise equivalent term is "joint-stock company" (though note for the British term only a minority of public limited companies have their shares listed on stock exchanges). Meaning of the word The German w ...
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Wilhelmstrasse
Wilhelmstrasse (german: Wilhelmstraße, see ß) is a major thoroughfare in the central Mitte and Kreuzberg districts of Berlin, Germany. Until 1945, it was recognised as the centre of the government, first of the Kingdom of Prussia, later of the unified German Reich, housing in particular the Reich Chancellery and the Foreign Office. The street's name was thus also frequently used as a metonym for overall German governmental administration: much as the term "Whitehall" is often used to signify the British governmental administration as a whole. In English, "the Wilhelmstrasse" usually referred to the German Foreign Office.See ''Daisy, Princess of Pless'' by Herself, p. 63. ''OED'', "Wilhelmstrasse" Course The Wilhelmstraße runs south from the Spree riverside through the historic Dorotheenstadt quarter to the Unter den Linden boulevard near Pariser Platz and Brandenburg Gate, where it takes on a line slightly east of south through adjacent Friedrichstadt, until its juncture wit ...
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Diatype Typesetter
In sociolinguistics, a register is a variety of language used for a particular purpose or in a particular communicative situation. For example, when speaking officially or in a public setting, an English speaker may be more likely to follow prescriptive norms for formal usage than in a casual setting, for example, by pronouncing words ending in ''-ing'' with a velar nasal instead of an alveolar nasal (e.g., ''walking'' rather than ''walkin'''), choosing words that are considered more "formal" (such as ''father'' vs. ''dad'' or ''child'' vs. ''kid''), and refraining from using words considered nonstandard, such as '' ain't'' and ''y'all''. As with other types of language variation, there tends to be a spectrum of registers rather than a discrete set of obviously distinct varieties—numerous registers can be identified, with no clear boundaries between them. Discourse categorisation is a complex problem, and even in the general definition of ''register'' given above (language va ...
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Bodoni
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction. When first released, Bodoni and other didone fonts were called classical designs because of their rational structure. However, these fonts were not updated versions of Roman or Renaissance letter styles, but new designs. They came to be called 'modern' serif fonts; since the mid-20th century, t ...
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Baskerville
Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a Serif#Transitional, transitional typeface, intended as a refinement of what are now called Serif#Old-style, old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon. Compared to earlier designs popular in Britain, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form, influenced by the calligraphy Baskerville had learned and taught as a young man. Baskerville's typefaces remain very popular in book design and there are many modern revivals, which often add features such as bold type ...
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Caslon
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work. Caslon worked as an engraver of punches, the masters used to stamp the moulds or matrices used to cast metal type. He worked in the tradition of what is now called old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a pen. Caslon established a tradition of engraving type in London, which previously had not been common, and was influenced by the imported Dutch Baroque typefaces that were popular in England at the time. His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text. The letterforms of Caslon's roman, or upright type include an "A" with a concave hollow at top left and a "G" without a downwards-pointing spur at bottom right. The sides of the "M" are straight. The "W" has three terminals at the top ...
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Garamond
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text. Garamond's types followed the model of an influential typeface cut for Venetian printer Aldus Manutius by his punchcutter Francesco Griffo in 1495, and are in what is now called the old-style of serif letter design, letters with a relatively organic structure resembling handwriting with a pen, but with a slightly more structured, upright design. Following an eclipse in popularity in the eighteenth and nineteenth century, many modern revival faces in the Garamond style have been developed. It is common to pair these with italics based on those created by his contemporary Robert Granjon, who was well known for his proficiency in this genre. However, although Garamond himself remains considered a major figure in French printing ...
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Concorde (typeface)
H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era. History H. Berthold was founded in Berlin in 1858 by Hermann Berthold, initially to make machined brass printer's rule. It then moved into casting metal type particularly after 1893. The company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines. The production premises were on Wilhelmstrasse No. 1 until 1868, and then on Mehringdamm 43. In 1979 the factory moved to another location between Teltow Canal and Wiesenweg in Lichterfelde. The H. Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk (released 1898), an early sans-serif which prefigured by half a century the release of enormously popular neo-grotesque faces such ...
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Type Designer
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production such as handwriting and drawing in that it is a fixed set of alphanumeric characters with specific characteristics to be used repetitively. Historically, these were physical elements, called sorts, placed in a wooden frame; modern typefaces are stored and used electronically. It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. History The technology of printing text using movable type was invented in China, but the vast number of Chinese characters, and the esteem with which calligraphy was held, meant that few distinctive, complete typefaces were created ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenst ...
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Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Akzidenz Grotesk
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. ''german: label=none, italic=no, "Akzidenz"'' indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time. Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. Relatively little-known for a half-century after its introduction, it achieved iconic status in the post-war period as the preferred typeface of many Swiss graphic designers in what became called the 'International' or 'Swiss' design style which became popular across the Western world in the 1950s and 1960s. Its simple, neutral design has also influenced many later typefaces. It has sometimes been sold as Standard i ...
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