Backward Masking
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Backward Masking
The concept of backward masking originated in psychoacoustics, referring to temporal masking of quiet sounds that occur moments before a louder sound. In cognitive psychology, visual backward masking involves presenting one visual stimulus (a "mask" or "masking stimulus") immediately after a brief (usually 30 ms) "target" visual stimulus resulting in a failure to consciously perceive the first stimulus.Breitmeyer, B.G. and Ogmen, H. (2007''Visual masking'' Scholarpedia, 2(7):3330. It is widely used in psychophysiological studies on fear and phobias that investigate the preattentive nonconscious reactions to fear-relevant stimuli. It is unknown how a later stimulus is able to block an earlier one. However, one theory for this phenomenon, known as the ''dual channel interaction'' theory, proposes that a fast signal created by the second stimulus is able to catch up to and overcome a slower signal sent from the first impulse. A similar phenomenon can occur when a masking stimulus prec ...
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Psychoacoustics
Psychoacoustics is the branch of psychophysics involving the scientific study of sound perception and audiology—how humans perceive various sounds. More specifically, it is the branch of science studying the psychological responses associated with sound (including noise, speech, and music). Psychoacoustics is an interdisciplinary field of many areas, including psychology, acoustics, electronic engineering, physics, biology, physiology, and computer science. Background Hearing is not a purely mechanical phenomenon of wave propagation, but is also a sensory and perceptual event; in other words, when a person hears something, that something arrives at the ear as a mechanical sound wave traveling through the air, but within the ear it is transformed into neural action potentials. The outer hair cells (OHC) of a mammalian cochlea give rise to enhanced sensitivity and better frequency resolution of the mechanical response of the cochlear partition. These nerve pulses then travel to the ...
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Context (language Use)
In semiotics, linguistics, sociology and anthropology, context refers to those objects or entities which surround a ''focal event'', in these disciplines typically a communicative event, of some kind. Context is "a frame that surrounds the event and provides resources for its appropriate interpretation". It is thus a relative concept, only definable with respect to some focal event within a frame, not independently of that frame. In linguistics In the 19th century, it was debated whether the most fundamental principle in language was contextuality or compositionality, and compositionality was usually preferred.Janssen, T. M. (2012) Compositionality: Its historic context', in M. Werning, W. Hinzen, & E. Machery (Eds.), The Oxford handbook of compositionality', pp. 19-46, Oxford University Press. Verbal context refers to the text or speech surrounding an expression (word, sentence, or speech act). Verbal context influences the way an expression is understood; hence the norm of no ...
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Hearing
Hearing, or auditory perception, is the ability to perceive sounds In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the ... through an organ, such as an ear, by detecting Vibration, vibrations as periodic changes in the pressure of a surrounding medium. The academic field concerned with hearing is auditory science. Sound may be heard through solid, liquid, or gaseous matter. It is one of the traditional five senses. Partial or total inability to hear is called hearing loss. In humans and other vertebrates, hearing is performed primarily by the auditory system: mechanical waves, known as vibrations, are detected by the ear and transduction (physiology), transduced into nerve impulses that are perceived by the brain (primarily in the temporal lobe). Like touch, audition requires sen ...
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Audiology
Audiology (from Latin , "to hear"; and from Greek , ''-logia'') is a branch of science that studies hearing, balance, and related disorders. Audiologists treat those with hearing loss and proactively prevent related damage. By employing various testing strategies (e.g. behavioral hearing tests, otoacoustic emission measurements, and electrophysiologic tests), audiologists aim to determine whether someone has normal sensitivity to sounds. If hearing loss is identified, audiologists determine which portions of hearing (high, middle, or low frequencies) are affected, to what degree (severity of loss), and where the lesion causing the hearing loss is found (outer ear, middle ear, inner ear, auditory nerve and/or central nervous system). If an audiologist determines that a hearing loss or vestibular abnormality is present, they will provide recommendations for interventions or rehabilitation (e.g. hearing aids, cochlear implants, appropriate medical referrals). In addition to diagn ...
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Subliminal Stimuli
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. Effectiveness Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research. Most actions can be triggered subliminally only if the person is already prepared to per ...
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Psychorama
Psychorama, also called the precon process, is the act of communicating subliminal information through film by flashing images on the screen so quickly that they cannot be perceived by the conscious mind. It is a subset of subliminal messaging that is applied only through non-verbal messages in film. The name most commonly refers to a "gimmick" in commercial movie production (sometimes using the marketing phrase "filmed in psychorama" as a play on the more common " filmed in Technicolor"). History In 1958, a film called ''My World Dies Screaming'' (later retitled ''Terror in the Haunted House'') marked Hollywood's first attempt to make use of this technique. At different points in this film, a skull is flashed to inspire terror, a snake to inspire hate, two hearts to inspire love, and large letters spelling out "blood" to create fear. It was produced by William Edwards, written by Robert C. Dennis, and directed by Harold Daniels. It starred Gerald Mohr and Cathy O'Donnell. Makeup wa ...
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Subliminal Messages
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. Effectiveness Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research. Most actions can be triggered subliminally only if the person is already prepared to per ...
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Psychological Manipulation
Manipulation in psychology is a behavior designed to exploit, control, or otherwise influence others to one’s advantage. Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring to the general population or used in clinical contexts. Manipulation is generally considered a dishonest form of social influence as it is used at the expense of others. Manipulative tendencies may derive from personality disorders such as borderline personality disorder, narcissistic personality disorder, or antisocial personality disorder. Manipulation is also correlated with higher levels of emotional intelligence, and is a chief component of the personality construct dubbed Machiavellianism. Manipulation differs from general influence and persuasion. Influence is generally perceived to be harmless and it is not seen as unduly coercive to the individual's right of acceptance or rejection of influence. Persuasion is the ability to move o ...
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Cognitive
Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, intelligence, the formation of knowledge, memory and working memory, judgment and evaluation, reasoning and computation, problem solving and decision making, comprehension and production of language. Imagination is also a cognitive process, it is considered as such because it involves thinking about possibilities. Cognitive processes use existing knowledge and discover new knowledge. Cognitive processes are analyzed from different perspectives within different contexts, notably in the fields of linguistics, musicology, anesthesia, neuroscience, psychiatry, psychology, education, philosophy, anthropology, biology, systemics, logic, and computer science. These and other approaches to the analysis of cognition (such as embodied cognition) ...
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Temporal Masking
In audio signal processing, auditory masking occurs when the perception of one sound is affected by the presence of another sound.Gelfand, S.A. (2004) ''Hearing – An Introduction to Psychological and Physiological Acoustics'' 4th Ed. New York, Marcel Dekker Auditory masking in the frequency domain is known as simultaneous masking, frequency masking or spectral masking. Auditory masking in the time domain is known as temporal masking or non-simultaneous masking. Masked threshold The ''unmasked threshold'' is the quietest level of the signal which can be perceived without a masking signal present. The ''masked threshold'' is the quietest level of the signal perceived when combined with a specific masking noise. The amount of masking is the difference between the masked and unmasked thresholds. Gelfand provides a basic example.Gelfand, S.A. (2004) ''Hearing – An Introduction to Psychological and Physiological Acoustics'' 4th Ed. New York, Marcel Dekker Let us say that for a g ...
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Visual Masking
The visual system comprises the sensory organ (the eye) and parts of the central nervous system (the retina containing photoreceptor cells, the optic nerve, the optic tract and the visual cortex) which gives organisms the sense of sight (the ability to detect and process visible light) as well as enabling the formation of several non-image photo response functions. It detects and interprets information from the optical spectrum perceptible to that species to "build a representation" of the surrounding environment. The visual system carries out a number of complex tasks, including the reception of light and the formation of monocular neural representations, colour vision, the neural mechanisms underlying stereopsis and assessment of distances to and between objects, the identification of a particular object of interest, motion perception, the analysis and integration of visual information, pattern recognition, accurate motor coordination under visual guidance, and more. The ...
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