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Brightroll
BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged. Yahoo and AOL consolidated their ad platforms during 20172018 to phase out duplicate platforms. BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east .... In November 2014, Yahoo! announced that it would acq ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tod Sacerdoti
Tod Sacerdoti is an American businessperson. He served as Founder and CEO of BrightRoll between 2006 and 2014, which was purchased by Yahoo! for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017. Education During high school Sacerdoti was a competitive badminton player. Sacerdoti received his undergraduate education from Yale University, where he served as the president of the fraternity Sigma Alpha Epsilon, and then received an MBA from the Stanford Graduate School of Business. Career Sacerdoti began his career as an investment banking analyst at Robertson Stephens. He later worked as Director of Business Development at Spoke Software, and eventually at Plaxo as Director of Revenue and Business Development. In 2006 he founded the company BrightRoll with business partner Dru Nelson, and served as the company’s CEO. In 2014 Sacerdoti sold BrightRoll to Yahoo for $640 million. Following this, he joined Yahoo and served as the comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc. (2017–present), Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google. Etymology The word "yahoo" is a backronym for "Yet another, Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "sourc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google. Etymology The word "yahoo" is a backronym for " Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Inc
Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ... is a web services portal. Yahoo may also refer to: Arts and entertainment * Yahoo (''Gulliver's Travels''), creatures found in the book ''Gulliver's Travels'' by Jonathan Swift * Yahoo, the name of the fictitious country which is the setting for Bertolt Brecht's 1936 play '' Round Heads and Pointed Heads'' * Yahoo (band), a Brazilian rock band * Yahoo! (song), a song from the 1988 album '' The Innocents'' by Erasure * ''Yahoo'' (album), an Afghan album by Farhad Darya * "Yahoo" or "Chahe Koi Mujhe Junglee Kahe", a song by Shankar-Jaikishan and Muhammad Rafi from the 1959 Indian film ''Junglee'' * Yahoo Serious (born Greg Pead 1953), Australian filmmaker Animals * Yahoo (bird), a popular name for the grey-crowned bab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dru Nelson
Dru, dru, or DRU may refer to: People Real persons (surname) * (born 1987), French trampolinist * Joanne Dru (1922–1996), American actress Real persons (forename) * Andrew Dru Castro (born 1976), American Grammy Award-winning recording engineer, producer and songwriter * Dru Drury (1724–1803), British entomologist * Dru C. Gladney, American anthropologist * Dru Sjodin (1981–2003), American murder victim * Dru Down (born 1973), stage name of American rapper and actor Danyle Robinson (born 1969) * Dru (singer), Canadian singer-songwriter Andrew Grange * Dru Samia (born 1997), American football player Fictional characters (forename) * Dru, Gru's twin brother in the 2017 film ''Despicable Me 3'' and the 2024 film ''Despicable Me 4'' * Drusilla 'Dru' Blackthorn, in the 2007+ media franchise ''The Shadowhunter Chronicles'' * Drusilla 'Dru' Sartoris, in Faulkner's 1938 novel ''The Unvanquished'' * Drucilla 'Dru' Winters, in the 1973+ American soap opera ''The Young and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of 2024, San Francisco is the List of California cities by population, fourth-most populous city in the U.S. state of California and the List of United States cities by population, 17th-most populous in the United States. San Francisco has a land area of at the upper end of the San Francisco Peninsula and is the County statistics of the United States, fifth-most densely populated U.S. county. Among U.S. cities proper with over 250,000 residents, San Francisco is ranked first by per capita income and sixth by aggregate income as of 2023. San Francisco anchors the Metropolitan statistical area#United States, 13th-most populous metropolitan statistical area in the U.S., with almost 4.6 million residents in 2023. The larger San Francisco Bay Area ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an international border with the Mexico, Mexican state of Baja California to the south. With almost 40million residents across an area of , it is the List of states and territories of the United States by population, largest state by population and List of U.S. states and territories by area, third-largest by area. Prior to European colonization of the Americas, European colonization, California was one of the most culturally and linguistically diverse areas in pre-Columbian North America. European exploration in the 16th and 17th centuries led to the colonization by the Spanish Empire. The area became a part of Mexico in 1821, following Mexican War of Independence, its successful war for independence, but Mexican Cession, was ceded to the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities, and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcasts, magnetic tape, optical discs, computer files, and network streaming. Etymology The word ''video'' comes from the Latin verb ''video,'' meaning to see or ''videre''. And as a noun, "that which is displayed on a (television) screen," History Analog video Video developed from facsimile systems developed in the mid-19th century. Early mechanical video scanners, such as the Nipkow disk, were patented as early as 1884, however, it took several de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Verizon Media
Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the United States, with 146 million subscribers as of March 31, 2025. The company was formed in 1983 as Bell Atlantic as a result of the breakup of the Bell System into seven companies, each a Regional Bell Operating Company (RBOC), commonly referred to as "Baby Bells." The company was originally headquartered in Philadelphia and operated in the states of Pennsylvania, New Jersey, Delaware, Maryland, Virginia, and West Virginia. In 1997, Bell Atlantic expanded into New York and the New England states by merging with fellow Baby Bell NYNEX. While Bell Atlantic was the surviving company, the merged company moved its headquarters from Philadelphia to NYNEX's old headquarters in New York City. In 2000, Bell Atlantic acquired GTE, which operat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of countries and dependencies by area, second-largest country by total area, with the List of countries by length of coastline, world's longest coastline. Its Canada–United States border, border with the United States is the world's longest international land border. The country is characterized by a wide range of both Temperature in Canada, meteorologic and Geography of Canada, geological regions. With Population of Canada, a population of over 41million people, it has widely varying population densities, with the majority residing in List of the largest population centres in Canada, urban areas and large areas of the country being sparsely populated. Canada's capital is Ottawa and List of census metropolitan areas and agglomerations in Canada, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
