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Advertising To Children
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. Advertising involves using communication channels to promote products or services to a specific audience. When it comes to children, advertising raises various questions regarding its application, duration, impact on youngsters, and ethical considerations surrounding the practice of targeting children. Understanding the effects of advertising on children's behavior and well-being is a complex and evolving field of study. Scope and form The United Nations Educational, Scientific and Cultural Organization (UNESCO) defines early childhood as ages 0–8 years. For the purposes of advertising law, the definition of a child varies from one jurisdiction to another. However, the age of 12 is commonly used as a cut-off point. This cut-off point is made in consideration of the widespread academic view that by age 12 children have developed thei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kid Influencer
A kid influencer is someone under the age of 18 who has built or is building a presence on social media platforms creating content to generate views and engagements, that is often sponsored. Kid influencers operate in a similar fashion to adult influencers; they share their hobbies and personal activities with their audiences, while also marketing products that align with their brand through paid partnerships. Many social media platforms have an age minimum requiring users to be at least 13 years of age or older to hold their own accounts. This requirement results in many of the pages being run alongside the parent/guardian of the child when they are under the age requirement. In 2020, influencer marketing company Grin named The Axel Show, Tiana Wilson, twins Mila and Emma, and Greta Thunberg as some of the top kid influencers. The rise of this kind of advertising has raised many ethical and legal questions, especially since most of these influencers main fan bases are young child ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Thinking
Critical thinking is the process of analyzing available facts, evidence, observations, and arguments to make sound conclusions or informed choices. It involves recognizing underlying assumptions, providing justifications for ideas and actions, evaluating these justifications through comparisons with varying perspectives, and assessing their rationality and potential consequences. The goal of critical thinking is to form a judgment through the application of rational, skeptical, and unbiased analyses and evaluation. In modern times, the use of the phrase ''critical thinking'' can be traced to John Dewey, who used the phrase ''reflective thinking,'' which depends on the knowledge base of an individual; the excellence of critical thinking in which an individual can engage varies according to it.Piergiovanni, P. R.Creating a Critical Thinker ''College Teaching'', Vol. 62, No. 3 (July–September 2014), pp. 86-93, accessed 26 January 2023 According to philosopher Richard W. Paul, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emotional Manipulation
Emotions are physical and mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or suffering, displeasure. There is no scientific consensus on a definition. Emotions are often reciprocal determinism, intertwined with mood (psychology), mood, temperament, personality psychology, personality, disposition, or creativity. Research on emotion has increased over the past two decades, with many fields contributing, including psychology, medicine, history, sociology of emotions, computer science and philosophy. The numerous attempts to explain the origin, functional accounts of emotion, function, and other aspects of emotions have fostered intense research on this topic. Theorizing about the evolutionary origin and possible purpose of emotion dates back to Charles Darwin. Current areas of research include the neuroscience of emotion, using tools like positron emission tomography, PET a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pester Power
"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits. Due to children's buying influence growing in line with average household income, some commentators now refer to the home as being a "filiarchy" due to the power that children may hold in the household's consumer choices. This makes pester power relevant for the modern household. Pester power is commonly used by marketing companies to target the 4–6 years old category as they have limited disposable income of their own, and consequently do not have the means to buy goods themselves. The growth of the issue of pester power is directly related to the rise of child advertising. Mr. Potato Head was the first children's toy to be advertised on television; this aired i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gender Stereotypes
A gender role, or sex role, is a social norm deemed appropriate or desirable for individuals based on their gender or sex. Gender roles are usually centered on conceptions of masculinity and femininity. The specifics regarding these gendered expectations may vary among cultures, while other characteristics may be common throughout a range of cultures. In addition, gender roles (and perceived gender roles) vary based on a person's race or ethnicity. Gender roles influence a wide range of human behavior, often including the clothing a person chooses to wear, the profession a person pursues, manner of approach to things, the personal relationships a person enters, and how they behave within those relationships. Although gender roles have evolved and expanded, they traditionally keep women in the "private" sphere, and men in the "public" sphere. Various groups, most notably feminist movements, have led efforts to change aspects of prevailing gender roles that they believe are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Executive Functions
In cognitive science and neuropsychology, executive functions (collectively referred to as executive function and cognitive control) are a set of cognitive processes that support goal-directed behavior, by regulating thoughts and actions through cognitive control, selecting and successfully monitoring actions that facilitate the attainment of chosen objectives. Executive functions include basic cognitive processes such as attentional control, cognitive inhibition, inhibitory control, working memory, and cognitive flexibility. Higher-order executive functions require the simultaneous use of multiple basic executive functions and include planning and fluid intelligence (e.g., reasoning and problem-solving). Executive functions gradually develop and change across the lifespan of an individual and can be improved at any time over the course of a person's life. Similarly, these cognitive processes can be adversely affected by a variety of events which affect an individual. Bot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theory Of Mind
In psychology and philosophy, theory of mind (often abbreviated to ToM) refers to the capacity to understand other individuals by ascribing mental states to them. A theory of mind includes the understanding that others' beliefs, desires, intentions, emotions, and thoughts may be different from one's own. Possessing a functional theory of mind is crucial for success in everyday human social interactions. People utilize a theory of mind when analyzing, Value judgment, judging, and inferring other people's behaviors. Theory of mind was first conceptualized by researchers evaluating the presence of theory of mind in animals. Today, theory of mind research also investigates factors affecting theory of mind in humans, such as whether drug and alcohol consumption, language development, cognitive delays, age, and culture can affect a person's capacity to display theory of mind. It has been proposed that deficits in theory of mind may occur in people with autism, anorexia nervosa, schi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Consumption
Television consumption constitutes a significant aspect of media consumption in Western culture. Similar to other high-consumption lifestyles, habitual television viewing is often driven by a pursuit of pleasure, escapism, or psychological numbing (sometimes described as "anesthetization"). Excessive television engagement has been compared to behavioral addictions, as it may align with established diagnostic criteria for addictive disorders, including impaired functioning in occupational, academic, or domestic settings. Research suggests that negative psychological, social, or physical consequences may arise from prolonged or compulsive consumption. Statistics Television viewership has historically risen with the medium's accessibility, though younger demographics increasingly favor alternative forms of entertainment, contributing to a gradual decline in traditional TV consumption. Global television viewing peaked in 2020 during the COVID-19 pandemic lockdowns but decreased s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages. Launched in 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media service, with 301.6 million paid memberships in more than 190 countries as of 2025. By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of 2025, Netflix is the 18th most-visited website in the world, with 21.18% of its traffic coming from the United States, followed by the United Kingdom at 6.01%, Canada at 4.94%, and Brazil at 4.24%. History Launch as a mail-based renta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Streaming Media
Streaming media refers to multimedia delivered through a Computer network, network for playback using a Media player (other), media player. Media is transferred in a ''stream'' of Network packet, packets from a Server (computing), server to a client-server model, client and is rendered in real-time; this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content. Streaming is more commonly used for video on demand, streaming television, and music streaming services over the Internet. While streaming is most commonly associated with multimedia from a remote server over the Internet, it also includes offline multimedia between devices on a local area network. For example, using DLNA and a home server, or in a personal area network between two devices using Bluetooth (which uses radio waves rather than Internet Protocol, IP). Online streaming was initially popularized by RealNetworks and Microsoft in the 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment Weekly
''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular culture. The print magazine debuted on February 16, 1990, in New York City, and ceased publication in 2022. Different from celebrity-focused publications such as ''Us Weekly'', ''People (magazine), People'' (a sister magazine to ''EW''), and ''In Touch Weekly'', ''EW'' primarily concentrates on entertainment media news and critical reviews; unlike ''Variety (magazine), Variety'' and ''The Hollywood Reporter'', which were primarily established as trade magazines aimed at industry insiders, ''EW'' targets a more general audience. History Formed as a sister magazine to ''People'', the first issue of ''Entertainment Weekly'' was published on February 16, 1990. Created by Jeff Jarvis and founded by Michael Klingensmith, who serve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
