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Aberdeen Strategy And Research
Aberdeen is an international marketing intelligence company. Aberdeen's headquarters is based in Waltham, Massachusetts, United States, with an additional US office location in Wilton, CT, as well as three European offices in Versailles (France), Madrid (Spain), and Chertsey (United Kingdom). Company history Aberdeen was originally founded in 1988 to use enterprise data to help businesses make business decisions by using data governance. Aberdeen has since been acquired by two different companies: Harte Hanks in September 2006 and later Halyard Capital in April 2015. The company initially provided technology industry data and predictive analytics Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or other ... for B2B marketers and sales teams, but as of 2018, provides targeted intent data f ...
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Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ...
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Waltham, Massachusetts
Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the Technological and industrial history of the United States, American Industrial Revolution. The original home of the Boston Manufacturing Company, the city was a prototype for 19th century industrial city planning, spawning what became known as the Waltham-Lowell system of labor and production. The city is now a center for research and higher education as home to Brandeis University and Bentley University. The population was 65,218 at the 2020 United States census. Waltham is part of the Greater Boston area and lies west of Downtown Boston. Waltham has been called "watch city" because of its association with the watch industry. Waltham Watch Company opened its factory in Waltham in 1854 and was the first company to make watches on an assembly line. It won the gold medal in 1876 at the Philadelphia Centennial Exposition. The ...
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United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ...
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Wilton, Connecticut
Wilton is a New England town, town in Fairfield County, Connecticut, United States. As of the 2020 United States census, 2020 census, the town population was 18,503. The town is part of the Western Connecticut Planning Region, Connecticut, Western Connecticut Planning Region. Officially recognized as a parish in 1726, Wilton today is a residential community with open lands, historic architecture such as the Round House (Connecticut), Round House, and many colonial homes. Many residents commute to nearby cities such as Stamford, Connecticut, Stamford or New York City. Wilton has offices for many large corporations such as: ASML Holding, ASML, Breitling SA, Cannondale Bicycle Corporation, Melissa & Doug, and formerly Deloitte. The headquarters of AIG Financial Products, whose collapse played a pivotal role in the 2008 financial crisis, is also located in Wilton.
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Versailles
The Palace of Versailles ( ; ) is a former royal residence commissioned by King Louis XIV located in Versailles, Yvelines, Versailles, about west of Paris, in the Yvelines, Yvelines Department of Île-de-France, Île-de-France region in France. The palace is owned by the government of France and since 1995 has been managed, under the direction of the Ministry of Culture (France), French Ministry of Culture, by the Public Establishment of the Palace, Museum and National Estate of Versailles. About 15,000,000 people visit the palace, park, or gardens of Versailles every year, making it one of the most popular tourist attractions in the world. Louis XIII built a hunting lodge at Versailles in 1623. His successor, Louis XIV, expanded the château into a palace that went through several expansions in phases from 1661 to 1715. It was a favourite residence for both kings, and in 1682, Louis XIV moved the seat of his court and government to Versailles, making the palace the ''de fact ...
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France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlantic, North Atlantic, the French West Indies, and List of islands of France, many islands in Oceania and the Indian Ocean, giving it Exclusive economic zone of France, one of the largest discontiguous exclusive economic zones in the world. Metropolitan France shares borders with Belgium and Luxembourg to the north; Germany to the northeast; Switzerland to the east; Italy and Monaco to the southeast; Andorra and Spain to the south; and a maritime border with the United Kingdom to the northwest. Its metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea. Its Regions of France, eighteen integral regions—five of which are overseas—span a combined area of and hav ...
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Madrid
Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It is the Largest cities of the European Union by population within city limits, second-largest city in the European Union (EU), and its wikt:monocentric, monocentric Madrid metropolitan area, metropolitan area is the List of metropolitan areas in Europe by population, second-largest in the EU.United Nations Department of Economic and Social AffairWorld Urbanization Prospects (2007 revision), (United Nations, 2008), Table A.12. Data for 2007. The municipality covers geographical area. Madrid lies on the Manzanares (river), River Manzanares in the central part of the Iberian Peninsula at about above mean sea level. The capital city of both Spain and the surrounding Community of Madrid, autonomous community of Madrid (since 1983), it is also th ...
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Spain
Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Europe and the fourth-most populous European Union member state. Spanning across the majority of the Iberian Peninsula, its territory also includes the Canary Islands, in the Eastern Atlantic Ocean, the Balearic Islands, in the Western Mediterranean Sea, and the Autonomous communities of Spain#Autonomous cities, autonomous cities of Ceuta and Melilla, in mainland Africa. Peninsular Spain is bordered to the north by France, Andorra, and the Bay of Biscay; to the east and south by the Mediterranean Sea and Gibraltar; and to the west by Portugal and the Atlantic Ocean. Spain's capital and List of largest cities in Spain, largest city is Madrid, and other major List of metropolitan areas in Spain, urban areas include Barcelona, Valencia, Seville, ...
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Chertsey
Chertsey is a town in the Borough of Runnymede, Surrey, England, southwest of central London. It grew up around Chertsey Abbey, founded in AD 666 by Earconwald, St Erkenwald, and gained a municipal charter, market charter from Henry I of England, Henry I. A bridge across the River Thames first appeared in the early 15th century. The River Bourne, Chertsey, River Bourne through the town meets the Thames at Weybridge. The Anglicanism, Anglican church has a medieval tower and chancel roof. The 18th-century listed buildings include the current stone Chertsey Bridge and Botleys Mansion. A curfew bell, rung at 8pm on weekdays from Michaelmas to Lady Day ties with the romantic local legend of Blanche Heriot, marked by a statue of her and the bell at Chertsey Bridge. Green areas include the Thames Path National Trail, Chertsey Meads and a round knoll (St Ann's Hill) with remains of a prehistoric Hillfort, hill fort known as Eldebury Hill. Pyrcroft House dates from the 18th century and ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ...
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Harte Hanks
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment. History Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. In 1968, the company relocated from Abilene to San Antonio.Pederson 2004, p. 187 It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications. Newspapers Harte Hanks' first newspapers were Hanks' ''Abilene Reporter-News'' and Harte's '' San Angelo Standard''.Pederson 2004, p ...
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Predictive Analytics
Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, predictive models exploit Pattern detection, patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision-making for candidate transactions. The defining functional effect of these technical approaches is that predictive analytics provides a predictive score (probability) for each individual (customer, employee, healthcare patient, product SKU, vehicle, component, machine, or other organizational unit) in order to determine, inform, or influence organizational processes that pertain across large numbers of individuals, such as ...
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