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A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display. Variants of portals include mashups and
intranet An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in ...
dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content (e.g., a dashboard or map) and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration. A portal may use a search engine's
application programming interface An application programming interface (API) is a connection between computers or between computer programs. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standard that des ...
(API) to permit users to search
intranet An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in ...
content as opposed to extranet content by restricting which domains may be searched. Apart from this common search engines feature, web portals may offer other services such as e-mail, news, stock quotes, information from databases and even entertainment content. Portals provide a way for enterprises and organizations to provide a consistent " look and feel" with access control and procedures for multiple applications and databases, which otherwise would have been different web entities at various URLs. The features available may be restricted by whether access is by an authorized and authenticated user (employee, member) or an anonymous website visitor.


History

The term "portal" emerged in the late 1990s to describe a new genre of website. After the proliferation of
Web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
s in the late-1990s, many companies tried to build or acquire a portal to attempt to obtain a share of an Internet market. The Web portal gained special attention because it was, for many users, the starting point of their Web browsing if it was set as their home page. The content and branding of a portal could change as Internet companies merged or were acquired. Netscape became a part of
America Online AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. (2017–present), Yahoo! Inc. The service tra ...
, the Walt Disney Company launched Go.com. Portal metaphors are widely used by public library sites for borrowers using a login as users and by university intranets for students and for faculty. Vertical markets remain for independent software vendors ( ISVs) offering management and executive intranet "dashboards" for corporations and government agencies in areas such as governance, risk management, and compliance


Classification

Web portals are sometimes classified as ''horizontal'' or ''vertical''. A horizontal portal is used as a platform to several companies in the same economic sector or to the same type of manufacturers or distributors. A vertical portal (also known as a "vortal") is a specialized entry point to a specific market or industry niche, subject area, or interest. Some vertical portals are known as "vertical information portals" (VIPs). VIPs provide news, editorial content, digital publications, and e-commerce capabilities. In contrast to traditional vertical portals, VIPs also provide dynamic multimedia applications including social networking, video posting, and blogging.


Types


News portal

A news portal is an online gallery, index and search engine for news published online. It may cater to specific interest or language or target a wider market.


Web portal

A web portal is a website that provides a broad array of services, such as search engines, e-mail, online shopping, and forums. American web portals included Pathfinder, Excite, Netscape's Net Center, Go, NBC, MSN, Lycos, Voila,
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
, and
Google Search Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ...
.


Personal portal

A personal portal is a Web Page at a Website on the
World Wide Web The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...
or a local HTML home page including JavaScript and perhaps running in a modified
Web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
. A personal portal typically provides personalized capabilities to its visitors or its local user, providing a pathway to other content. It may be designed to use
distributed application Distributed computing is a field of computer science that studies distributed systems, defined as computer systems whose inter-communicating components are located on different computer network, networked computers. The components of a distribu ...
s, different numbers and types of middleware and hardware to provide services from a number of different sources and may run on a non-standard local Web server. In addition, business portals can be designed for sharing and collaboration in workplaces. A further business-driven requirement of portals is that the content be presented on multiple platforms such as
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
s, laptops, tablet computers, personal digital assistants (PDAs), cell phones and
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
s. Information, news, and updates are examples of content that could be delivered through such a portal. Personal portals can be related to any specific topic such as providing friends information on a social network or providing links to outside content that may help others beyond the reach of services. Portals are not limited to simply providing links. Outside of business intranet user, very often simpler portals become replaced with richer mashup designs. Within enterprises, early portals were often replaced by much more powerful "dashboard" designs. Some also have relied on newer protocols such as some version of RSS aggregation and may or may not involve some degree of Web harvesting.


Government

At the end of the dot-com boom in the 1990s, many governments had already committed to creating government web portal sites for their citizens. These included primary portals to the governments as well as portals developed for specific branches (e.g., a particular government ministry, department or agency), or for specific sub-audiences (e.g., senior citizens, parents, post-secondary students, etc.). Notable government web portals include: * my.gov.au for
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. * Europa (web portal) links to all EU agencies and institutions in addition to press releases and audiovisual content from press conferences. * USAGov en Español for the United States (in Spanish). * USA.gov for the United States (in English). * Disability.gov for citizens with disabilities in the United States. * gov.uk for citizens & businesslink.gov.uk for businesses in the United Kingdom. * Health-EU portal gathers all relevant health topics from across Europe. * india.gov.in for
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. * National Resource Directory links to resources for United States Service Members, Veterans and their families.


Cultural

Cultural portals aggregate digitised cultural collections of galleries, libraries (see: library portal), archives and museums. This type of portal provides a point of access to invisible Web cultural content that may not be indexed by standard search engines. Digitised collections can include scans or digital photos of books, artworks, photography, journals, newspapers, maps, diaries and letters and digital files of music, sound recordings, films, and archived websites as well as the descriptive
metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ...
associated with each type of cultural work (e.g., metadata provides information about the author, publisher, etc.). These portals are often based around a specific national or regional groupings of institutions. Notable cultural portals include: * Digital Public Library of America (in development) * DigitalNZ – A cultural portal led by the National Library of New Zealand focused on New Zealand digital content. * Europeana – A cultural portal for the European Union based in the National Library of the Netherlands and overseen by the Europeana Foundation. * TUT.by - A commercial cultural portal focused on Belarusian digital content.


Corporate

Corporate intranets became common during the 1990s. As intranets grew in size and complexity, organization webmasters were faced with increasing content and user management challenges. A consolidated view of company information was judged insufficient; users wanted personalization and customization. Webmasters, if skilled enough, were able to offer some capabilities, but for the most part ended up driving users away from using the intranet. Many companies began to offer tools to help webmasters manage their data, applications and information more easily, and by providing different users with personalized views. Portal solutions can also include workflow management, collaboration between work groups or branches, and policy-managed content publication. Most can allow internal and external access to specific corporate information using secure authentication or single sign-on. JSR168 Standards emerged around 2001. Java Specification Request (JSR) 168 standards allow the interoperability of portlets across different portal platforms. These standards allow portal developers, administrators and consumers to integrate standards-based portals and portlets across a variety of vendor solutions. The concept of content aggregation seems to still gain momentum and portal solution will likely continue to evolve significantly over the next few years. The Gartner Group predicts generation 8 portals to expand on the Business Mashups concept of delivering a variety of information, tools, applications and access points through a single mechanism. With the increase in user-generated content (blog posts, comments, photos), disparate data silos, and file formats, information architects and taxonomists will be required to allow users the ability to tag (classify) the data or content. For example, if a vice-president makes a blog post, this post could be tagged with their name, title, and the subject of the post. Tagging makes it easier for users of the intranet to find the content they are interested in. This will ultimately cause a ripple effect where users will also be generating ad hoc navigation and information flows. Corporate portals also offer customers and employees self-service opportunities.


Search

Search portals aggregate results from several search engines into one page. Users can find search portals specialized in a product, for example property search portals. Library search portals are also known as discovery interfaces.


Property search

Property search portals aggregate data about properties for sale or rent by real estate agents or vendors. Notable agent search portals in the UK include Nestoria, Nuroa, OnTheMarket, Rightmove and Zoopla. Notable vendor (seller or landlord) portals in the UK include OpenRent and Gumtree.


Tender

A tender portal is a gateway for government suppliers to bid on providing goods and services. Tender portals allow users to search, modify, submit, review and archive data in order to provide a complete online tendering process. Using online tendering, bidders can do any of the following: *Receive notification of the tenders. *Receive tender documents online. *Fill out the forms online. *Submit proposals and documents. *Submit bids online.


Hosted

Hosted Web portals gained popularity and a number of companies began offering them as a hosted service. The hosted portal market fundamentally changed the composition of portals. In many ways they served simply as a tool for publishing information instead of the loftier goals of integrating legacy applications or presenting correlated data from distributed databases. The early hosted portal companies such as Hyperoffice.com or the now defunct InternetPortal.com focused on collaboration and scheduling in addition to the distribution of corporate data. As hosted Web portals have risen in popularity their feature set has grown to include hosted databases, document management, email, discussion fora and more. Hosted portals automatically personalize the content generated from their modules to provide a personalized experience to their users. In this regard they have remained true to the original goals of the earlier corporate Web portals. Emerging new classes of Internet portals called Cloud Portals are showcasing the power of API (Application Programming Interface) rich software systems leveraging SOA ( service-oriented architecture, Web services, and custom data exchange) to accommodate machine to machine interaction creating a more fluid user experience for connecting users spanning multiple domains during a given "session". Cloud portals like Nubifer Cloud Portal show what is possible using Enterprise Mashup and Web Service integration approaches to building cloud portals.


Domain-specific

A number of portals have come about which are specific to a particular domain, offering access to related companies and services; a prime example of this trend would be the growth in property portals that give access to services such as estate agents, removal firm, and solicitors that offer conveyancing. Along the same lines, industry-specific news and information portals have appeared, such as the clinical trials-specific portal.


Engineering aspects


Overview

The main concept is to present the user with a single Web page that brings together or aggregates content from a number of other systems or servers. The application server or architecture performs most of the crucial functions of the application. This application server is in turn connected to database servers, and may be part of a clustered server environment. High-capacity portal configurations may include load balancing strategies. For portals that present application functionality to the user, the portal server is in reality the front piece of a server configuration that includes some connectivity to the application server. For early Web browsers permitting HTML frameset and iframe elements, diverse information could be presented without violating the browser same-source security policy (relied upon to prevent a variety of cross-site security breaches). More recent client-side technologies rely on JavaScript frameworks and libraries that rely on more recent Web functionality such as WebSockets and asynchronous callbacks using XMLHttpRequests. The server hosting the portal may only be a "pass through" for the user. By use of portlets, application functionality can be presented in any number of portal pages. For the most part, this architecture is transparent to the user. In such a design, security and concurrent user capacity can be important issues, and security designers need to ensure that only authenticated and authorized users can generate requests to the application server. If the security design and administration does not ensure adequate authentication and authorization, then the portal may inadvertently present vulnerabilities to various types of attacks.


Standards

* Web Services for Remote Portlets v1 * JSR 286 (Java Portlet v2.0 Definition Standard)


See also

* Client portal * Enterprise portal * Intranet portal


References


Further reading

* {{DEFAULTSORT:Web Portal