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A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others.


Duties and function

In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in , , and in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages. Celebrity spokespeople such as popular local and national sports stars (such as or ) or television and film stars (such as or ) are often chosen as spokespeople for commercial advertising. As of August 2017, and Michael Tyler served as spokespeople of the and , respectively.


Responsibilities

Unlike an individual giving a personal , it is the job of a spokesperson to faithfully represent and advocate for the organization's positions, even when these conflict with their own opinion. As a result, spokespeople are generally selected from experienced, long-time employees or other people who are known to support the organization's goals.


Identity

A corporation may be represented in public by its , , or , , , or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications or departments (or equivalents), who will act as spokespeople. As an example, in the particle physics community, large collaborations of physicists elect one (or two) spokespeople or leader(s) of the collaboration. The spokesperson in such cases is the lead scientist of the collaboration, not a public speaker. Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes, but typically spokespeople also have defined roles for liaising with the host laboratory and/or funding agencies.


See also

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References

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