Zu Zu Ginger Snaps was a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of round drop cookies originally manufactured in 1901 by the National Biscuit Company (NBC) –later changed to

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...

– and produced until the early 1980s. The snaps are "a spicy combination of ginger and sugar-cane molasses" and came in a distinctive yellow box with reddish type.

In popular culture

The mascot was the "Zu Zu Clown". The Clown became central to an advertising campaign which included ads, signs, free clown costumes for children and two sizes of clown dolls. In the 1946 film ''

It's a Wonderful Life ''It's a Wonderful Life'' is a 1946 American Christmas fantasy drama film produced and directed by Frank Capra, based on the short story and booklet ''The Greatest Gift'', which Philip Van Doren Stern self-published in 1943 and is in turn loos ...

'' by

Frank Capra Frank Russell Capra (born Francesco Rosario Capra; May 18, 1897 – September 3, 1991) was an Italian-born American film director, producer and writer who became the creative force behind some of the major award-winning films of the 1930s ...

, one of George Bailey's daughters is named Zuzu after these cookies. Near the end of the film, when her dad rushes up the stairs and Zuzu greets him, he replies "Zuzu, my little ginger snap!".ZUZU SHARES STORY BEHIND HER NAME AND COOKIE RECIPE
''The Telegraph'', Nov 25, 2018 In ''Out of the Cracker Barrel'' by William Cahn (a book commissioned by the National Biscuit Company), the name of the product is said to have possibly originated from a character in the play ''Forbidden Fruit'' by Dion Boucicault. Adolphus Green, NBC's first chairman, supposedly saw the play and adapted the name of the character "Zulu".

References

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External links

Zu Zu Ginger Snaps blog
Products introduced in 1901

Nabisco brands Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco ...