Zalmon Marcola "Zollie" Volchok (September 22, 1916 – February 26, 2012) was the

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

of the

Seattle SuperSonics The Seattle SuperSonics (commonly known as the Seattle Sonics) were an American professional basketball team based in Seattle. The SuperSonics competed in the National Basketball Association (NBA) as a member club of the league's Western Confe ...

of the

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

. Volchok was born in

Salem, Oregon Salem ( ) is the capital of the U.S. state of Oregon, and the county seat of Marion County, Oregon, Marion County. It is located in the center of the Willamette Valley alongside the Willamette River, which runs north through the city. The river ...

and graduated from the

University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...

in 1939. His parents were Russian-Jewish immigrants. Volchok served in the

United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...

during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

. In the early 1950s, he started a film distribution company in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

that later became Northwest Releasing, a booking company for theatrical shows, musical performances (such as

The Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...

' first Seattle appearance in 1964,

The Rat Pack The Rat Pack was an informal group of entertainers, the second iteration of which ultimately made films and appeared together in Las Vegas casino venues. They originated in the late 1940s and early 1950s as a group of A-list show business frie ...

Bill Cosby William Henry Cosby Jr. ( ; born July 12, 1937) is an American stand-up comedian, actor, and media personality. He made significant contributions to American and African-American culture, and is well known in the United States for his eccentric ...

, and

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...

) and closed-circuit broadcasts of athletic contests. Volchok's success with Northwest Releasing led SuperSonics owner

Sam Schulman Samuel Schulman (April 10, 1910 – June 12, 2003) was an American businessman from New York who was a founding owner and President of the Seattle SuperSonics of the National Basketball Association and an owner of the San Diego Chargers of the ...

to offer him a position as general manager of the team. Volchok concentrated on marketing and promoting the SuperSonics, bringing live and recorded music into the

Seattle Center Coliseum Climate Pledge Arena is a multi-purpose indoor arena in Seattle, Washington, United States. It is located north of Downtown Seattle in the entertainment complex known as Seattle Center, the site of the 1962 World's Fair, for which it was or ...

, creating halftime shows, and introducing kids' nights, ladies' nights, and seniors' nights. Volchok was manager when the SuperSonics won the NBA championship in

1979 Events January * January 1 ** United Nations Secretary-General Kurt Waldheim heralds the start of the ''International Year of the Child''. Many musicians donate to the ''Music for UNICEF Concert'' fund, among them ABBA, who write the song ...

and won the 1983

NBA Executive of the Year Award The National Basketball Association's Executive of the Year Award is an annual award given since the 1972–73 NBA season, to the league's best general manager, president of basketball/business operations, or another high-ranking executive. Befor ...

. In 1983, Volchok's involvement with the SuperSonics ended when Schulman sold it. Volchok died in 2012 of pneumonia at the age of 95. He has multiple great grand children including Leo Volchok, Benjamin Volchok, Isabella Volchok, Sam Volchok and Joshua Volchok.

References

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* * 1916 births 2012 deaths American people of Russian-Jewish descent Jewish American sportspeople Deaths from pneumonia in the United States Seattle SuperSonics executives Seattle SuperSonics general managers Sportspeople from Salem, Oregon University of Oregon alumni United States Navy personnel of World War II 20th-century American Jews 20th-century American people {{1910s-US-basketball-bio-stub