Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as

Alphabet Inc. Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and sev ...

in 2015.

, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of

Motorola Mobility Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android OS, Android. It is a subsidiary of the Chinese multinational technology company ...

, a mobile device manufacturing company, for $12.5 billion. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four business units: Frommers, which was sold back to Arthur Frommer in April 2012;

SketchUp SketchUp is a suite of subscription products that include SketchUp Pro Desktop, a 3D modeling Computer-Aided Design (CAD) program for a broad range of drawing and design applications — including architectural, interior design, industrial an ...

, which was sold to Trimble in April 2012, Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009. Many

Google products Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors ...

originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a

social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became

YouTube Next Lab and Audience Development Group The YouTube Next Lab and Audience Development Group, founded as Next New Networks, is a company based in New York City. Next New was launched in March 2007 by founders Fred Seibert & Emil Rensing, and co-founders Herb Scannell, Timothy Shey and ...

. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life? Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a

10-Q Form 10-Q, (also known as a 10-Q or 10Q) is a quarterly report mandated by the United States federal Securities and Exchange Commission, to be filed by publicly traded corporations. Pursuant to Section 13 or 15(d) of the Securities Exchange A ...

filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.

Key acquisitions

In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T. On August 15, 2011, Google made its largest-ever acquisition to date when it announced that it would acquire

for $12.5 billion subject to approval from regulators in the United States and Europe. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

. The merger was completed on May 22, 2012, after the approval of China. In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service. On January 26, 2014, Google announced it had agreed to acquire

DeepMind Technologies DeepMind Technologies is a British artificial intelligence subsidiary of Alphabet Inc. and research laboratory founded in 2010. DeepMind was acquired by Google in 2014 and became a wholly owned subsidiary of Alphabet Inc, after Google's restru ...

, a privately held artificial intelligence company from London. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. it was reported that DeepMind had roughly 75 employees. Technology news website ''

Recode ''Recode'' (formerly ''Re/code'') is a technology news website that focused on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously c ...

'' reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

List of mergers and acquisitions

] , - scope="row" , 180 , , Pixate , Mobile software prototyping , , style="text-align:center;" , — ,

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Messages A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. A ...

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application streaming Application streaming is a form of on-demand software distribution. In these scenarios, only essential portions of an application's code need to be installed on the computer: while the end user performs actions in the application, the necessary co ...

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Street View Google Street View is a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world. It was launched in 2007 in several cities in the United States, and has since expan ...

, , - scope="row" , 185 , , Fly Labs , Video editing , , style="text-align:center;" , — ,

Google Photos Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun off from Google+, the company's former social network. As of June 1, 2021, in its free tier, any newly uploaded photo and video c ...

, , - scope="row" , 186 , , bebop , Cloud software , , style="text-align:right;" , $ ,

Google Cloud Platform Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, Google Drive, and YouTube. Alongside ...

, , - scope="row" , 187 , , BandPage , Platform for musicians , , style="text-align:center;" , — , YouTube , , - scope="row" , 188 , , Pie , Enterprise communications , , style="text-align:center;" , — ,

Spaces Spaces may refer to: * Google Spaces (app), a cross-platform application for group messaging and sharing * Windows Live Spaces, the next generation of MSN Spaces * Spaces (software), a virtual desktop manager implemented in Mac OS X Leopard * Spac ...

, , - scope="row" , 189 , , Synergyse , Interactive learning platform , , style="text-align:center;" , — ,

Google Docs Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google, which also includes: Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. Google Do ...

, , - scope="row" , 190 , , Webpass , Internet service provider , , style="text-align:center;" , — ,

Google Fiber Google Fiber is part of the Access division of Alphabet Inc. It provides fiber-to-the-premises service in the United States, providing broadband Internet and IPTV to a small and slowly increasing number of locations. In mid-2016, Google Fiber ...

, , - scope="row" , 191 , , Moodstocks , Image recognition , , style="text-align:center;" , — ,

, , - scope="row" , 192 , , Anvato , Cloud-based video services , , style="text-align:center;" , — ,

, , - scope="row" , 193 , , Kifi , Link management , , style="text-align:center;" , — ,

, , - scope="row" , 194 , , LaunchKit , Mobile developer tools , , style="text-align:center;" , — , Firebase , , - scope="row" , 195 , ,

Orbitera Orbitera is an American cloud services provider. A subsidiary of Google, the company develops and sells an e-commerce platform that automates billing and ordering processes for cloud marketplaces. History Orbitera was founded in 2012, by Brian S ...

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, , - , 196 , ,

Apigee Apigee Corp. was an API management and predictive analytics software provider before its merger into Google Cloud. It was founded in 2004 as Sonoa Systems before being rebranded as Apigee in 2010. Apigee was acquired by Google in a deal worth ...

API management API management is the process of creating and publishing web application programming interfaces (APIs), enforcing their usage policies, controlling access, nurturing the subscriber community, collecting and analyzing usage statistics, and reportin ...

and

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business ...

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Urban Engines Urban Engines was a data analytics startup based in Silicon Valley. It was acquired by Google in September 2016. It used data to give insight into cities and how people move around in them. Founder and CEO Shiva Shivakumar says the company is ...

, Location-based analytics , , style="text-align:center;" , — , Google Maps , , - , 198 , , API.AI ,

Natural language processing Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to pro ...

, , style="text-align:center;" , — , Google Assistant , , - , 199 , ,

FameBit YouTube BrandConnect (formerly FameBit) is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California. The company develops and maintains an Influencer Marketing link sharing platform. As of 2016 the comp ...

, Branded content , , style="text-align:center;" , — , YouTube , , - , 200 , , Eyefluence , Eye tracking, virtual reality , style="text-align:center;" , — , style="text-align:center;" , — , , , - , 201 , , LeapDroid , Android Emulator , , style="text-align:center;" , — , Android , , - , 202 , , Qwiklabs , Cloud-based hands-on training platform , style="text-align:center;" , — , style="text-align:center;" , — , Google Cloud Platform , , - , 203 , , Cronologics , Smartwatches , , style="text-align:center;" , — , Android Wear , , - , 204 , , Limes Audio , Voice communication , , style="text-align:center;" , — , Google Duo, Google Hangouts , , - , 205 , , Fabric , Mobile app platform , , style="text-align:center;" , — , Firebase , , - , 206 , ,

Kaggle Kaggle, a subsidiary of Google LLC, is an online community of data scientists and machine learning practitioners. Kaggle allows users to find and publish data sets, explore and build models in a web-based data-science environment, work with othe ...

Data science Data science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract or extrapolate knowledge and insights from noisy, structured and unstructured data, and apply knowledge from data across a br ...

, , style="text-align:center;" , — ,

, , - , 207 , , AppBridge , Productivity suite , , style="text-align:center;" , — ,

, , - , 208 , ,

Owlchemy Labs Owlchemy Labs is a video game developer based in Austin, Texas. The company was founded in 2010 by Worcester Polytechnic Institute graduate Alex Schwartz. Owlchemy is best known for its virtual reality video games ''Job Simulator'' and '' Rick an ...

, Virtual reality studio , , style="text-align:center;" , — , , , - , 209 , , Halli Labs , Artificial intelligence , , style="text-align:center;" , — , , , - scope="row" , 210 , , AIMatter ,

Computer vision Computer vision is an interdisciplinary scientific field that deals with how computers can gain high-level understanding from digital images or videos. From the perspective of engineering, it seeks to understand and automate tasks that the hum ...

, , style="text-align:center;" , — , YouTube , , - scope="row" , 211 , , HTC , Talent and intellectual property licenses , , style="text-align:right;" , $1,100,000,000 ,

Google Pixel Google Pixel is a brand of consumer electronic devices developed by Google that run either ChromeOS or the Android operating system. The Pixel brand was introduced in February 2013 with the first-generation Chromebook Pixel. The Pixel line inclu ...

, , - scope="row" , 212 , ,

Bitium Bitium was a developer of the cloud service Bitium, which provided single sign-on and identity management for software as a service (SaaS) cloud-based applications before its merger into Google Cloud. Bitium allowed end users to access all of ...

, Single sign-on and identity management , , style="text-align:center;" , — ,

, , - scope="row" , 213 , , Relay Media , AMP converter , , style="text-align:center;" , — ,

Accelerated Mobile Pages AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimize ...

, , - scope="row" , 214 , , 60db , Podcasts , , style="text-align:center;" , — , Google Play Music, Google Podcasts , , - , 215 , , Redux , Audio , , style="text-align:center;" , — , , , - scope="row" , 216 , , Tenor ,

GIF The Graphics Interchange Format (GIF; or , see pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on 15 June 1987. ...

image search , , style="text-align:center;" , — ,

Google Images Google Images (previously Google Image Search) is a search engine owned by Google that allows users to search the World Wide Web for images. It was introduced on July 12, 2001 due to a demand for pictures of the green Versace dress of Jennifer Lo ...

, Gboard , , - scope="row" , 217 , , Velostrata , Cloud migration , , style="text-align:center;" , — ,

, , - scope="row" , 218 , , Cask , Big data, Hadoop , , style="text-align:center;" , — ,

, , - scope="row" , 219 , , GraphicsFuzz , GPU reliability , , style="text-align:center;" , — ,

, , - , 220 , , Senosis , Health monitoring , , style="text-align:center;" , — , Nest Labs , , - , 221 , , Onward , Machine learning,

natural language processing Natural language processing (NLP) is an interdisciplinary subfield of linguistics, computer science, and artificial intelligence concerned with the interactions between computers and human language, in particular how to program computers to pro ...

, , style="text-align:center;" , — , , , - , 222 , , Workbench Education , Education technology , , style="text-align:center;" , — ,

Google Classroom Google Classroom is a free blended learning platform developed by Google for educational institutions that aims to simplify creating, distributing, and grading assignments. The primary purpose of Google Classroom is to streamline the process o ...

, , - , 223 , , Sigmoid Labs , Indian Railways train tracking app

Where is my Train Where is my Train is a smartphone application developed by Google for Indian Railways Indian Railways (IR) is a statutory body under the ownership of Ministry of Railways, Government of India that operates India's national railway system ...

, , style="text-align:right;" , $ , Google Maps , , - , 224 , , DevOps Research and Assessment , Research and Assessment , , style="text-align:center;" , — ,

, , - , 225 , , Superpod , Question and answer app , , style="text-align:right;" , $ , Google Assistant , , - , 226 , , Alooma , Big data, cloud migration , , style="text-align:center;" , — ,

, , - , 227 , , Nightcorn , Video sharing , , style="text-align:center;" , — , YouTube , , - , 228 , , Looker , Big data, analytics , , style="text-align:right;" , $2,600,000,000 ,

, , - , 229 , , Elastifile , File storage , , style="text-align:center;" , — ,

, , - , 230 , , Socratic , Learning apps , , style="text-align:center;" , — ,

, , - , 231 , , CloudSimple , Cloud hosting , , style="text-align:center;" , — ,

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Typhoon Studios Typhoon Studios Inc. was a Canadian video game developer based in Montreal. It was founded by Alex Hutchinson, Yassine Riahi, and Reid Schneider in early 2017 and acquired by Google in December 2019, becoming part of Stadia Games and Entertain ...

, Video game development , , style="text-align:center;" , — ,

Stadia Stadia may refer to: * One of the plurals of stadium, along with "stadiums" * The plural of stadion, an ancient Greek unit of distance, which equals to 600 Greek feet (''podes''). * Stadia (Caria), a town of ancient Caria, now in Turkey * Stadi ...

, , - , 233 , ,

AppSheet AppSheet is an application that provides a no-code development platform for application software, which allows users to create Mobile app, mobile, tablet, and web applications using data sources like Google Drive, Dropbox (service), DropBox, Offi ...

, Mobile app development , , style="text-align:center;" , — ,

, , - , 234 , , Pointy , Local retail inventory feeds , , style="text-align:right;" , $ , Google Maps , , - , 235 , , Cornerstone Technology B.V. , Mainframe, cloud migration , , style="text-align:center;" , — ,

, , - , 236 , , North , Smart glasses , , style="text-align:right;" , $ , , , - , 237 , , Stratozone , Cloud Assessment , , style="text-align:center;" , — ,

, , - , 238 , , Dataform , Big data, analytics , , style="text-align:center;" , — ,

, , - , 239 , ,

Neverware Neverware was a New York City-based technology company and a subsidiary of Google. It was the developer of CloudReady, a distribution of Google's ChromiumOS designed to be installed on existing computers (as opposed to Google's commercial version, ...

, ChromiumOS distribution , , style="text-align:center;" , — , ChromeOS Flex , , - , 240 , ,

Actifio Actifio was a privately held information technology firm headquartered in Waltham, Massachusetts. The company specialised in copy data virtualization for making information technology infrastructure more efficient by reducing unnecessary duplicati ...

, Backup, Disaster Recovery , , style="text-align:center;" , — ,

, , - , 241 , , Fitbit , Wearables , , style="text-align:right;" , $2,100,000,000 ,

Wear OS Wear OS (also known simply as Wear and formerly Android Wear) is a version of Google's Android operating system designed for smartwatches and other wearables. By pairing with mobile phones running Android version 6.0 "Marshmallow" or newer, or ...

, , - , 242 , , Provino , Cloud hardware , , style="text-align:center;" , — , Tensor processing unit , , - , 243 , , Dysonics , Audio hardware , , style="text-align:center;" , — , Pixel Buds , , - , 244 , , Playspace , Collaboration tool , , style="text-align:center;" , — , Google Workspace , , - , 245 , , MuJoCo , Robotics simulator , , style="text-align:center;" , — ,

Google DeepMind DeepMind Technologies is a British artificial intelligence subsidiary of Alphabet Inc. and research laboratory founded in 2010. DeepMind was acquired by Google in 2014 and became a wholly owned subsidiary of Alphabet Inc, after Google's restru ...

, , - , 246 , , Siemplify , Cybersecurity , , style="text-align:right;" , $500,000,000 ,

, , - , 247 , March 8, 2022 , Mandiant , Cybersecurity , , style="text-align:right;" , $5,400,000,000 ,

, , - , 248 , March 16, 2022 , Raxium , AR hardware , , style="text-align:right;" , $1,000,000,000 , , , - , 249 , April 22, 2022 , Vicarious , AI/Robotics software , , style="text-align:center;" , — , Intrinsic , , - , 250 , April 29, 2022 , MobiledgeX , Mobile Edge Computing , , style="text-align:center;" , — ,

, , - , 251 , , Alter , Artificial intelligence ,
, style="text-align:center;" , $ , , , - , 252 , September 20, 2022 , BreezoMeter , Air quality monitoring , , style="text-align:center;" , — , Google Maps , , - , 253 , October 11, 2022 , BrightBytes , Data & Analytics , , style="text-align:center;" , — , Google for Education , , - , 254 , October 26, 2022 , Sound Life Sciences , Health monitoring , , style="text-align:center;" , — , , , - , 255 , December 15, 2022 , Open Source Robotics Corporation , Robotics Software , , style="text-align:center;" , — , Intrinsic ,

Divestitures

On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to

Flextronics Flex Ltd. (previously known as Flextronics International Ltd. or Flextronics) is an American Singaporean-domiciled multinational diversified manufacturing company. It is the third largest global electronics manufacturing services (EMS), origi ...

for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million. On January 29, 2014, Google announced that it would divest Motorola Mobility to

Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...

for $2.91 billion, a fraction of the original $12.5 billion price paid by Google to acquire the company. Google retained all but 2000 of Motorola's patents and entered into cross-licensing deals. In 2017, Google sold off its satellite business, Terra Bella, to

Planet Labs Planet Labs PBC (formerly Planet Labs, Inc. and Cosmogia, Inc.) is an American public Earth imaging company based in San Francisco, California. Their goal is to image the entirety of the Earth daily to monitor changes and pinpoint trends. The co ...

for an undisclosed price and entered into a multi-year agreement to license Earth imagery from the company.

References

External links

Google's subsidiaries – US Securities and Exchange Commission

Google's acquisitions explained with visualization
{{DEFAULTSORT:Mergers and acquisitions by Alphabet, List of Alphabet Inc. lists Alphabet Alphabet

Key acquisitions

List of mergers and acquisitions

Divestitures

See also

References

External links