Yves Saint-Laurent (brand)
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Yves Saint Laurent SAS (, also , ; ; YSL), also known as Saint Laurent, is a French luxury
fashion house Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by cultural and social attitudes, and has varied over time and plac ...
founded by
Yves Saint LaurentYves Saint Laurent may refer to: * Yves Saint Laurent (designer) (1936–2008), French fashion designer * Yves Saint Laurent (brand), a luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé * Yves Saint Laurent (fi ...
and his partner,
Pierre Bergé Pierre Bergé (; 14 November 1930 – 8 September 2017) was a French industrialist and patron Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, a ...
. The company revived its ''haute couture'' collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as Creative Director.Vanessa Friedman
The Apocalypse Comes to Saint Laurent
''The New York Times'' March 1, 2017
Founded in 1962, today Saint Laurent markets a range of women's and men's ready-to-wear products, leather goods, shoes and jewellery. Yves Saint Laurent Beauté also has a presence in the beauty and fragrance market, although this is owned by L'Oréal, which holds exclusive licenses for the name.


History

The eponymous brand was founded in 1962 by designer
Yves Saint LaurentYves Saint Laurent may refer to: * Yves Saint Laurent (designer) (1936–2008), French fashion designer * Yves Saint Laurent (brand), a luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé * Yves Saint Laurent (fi ...
and his partner,
Pierre Bergé Pierre Bergé (; 14 November 1930 – 8 September 2017) was a French industrialist and patron Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, a ...
. The current logos were designed in 1963 by Adolphe Mouron Cassandre, A. M. Cassandre. During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including a tuxedo suit for women in 1966, Le Smoking suit. Some of its collections include the Pop Art, Ballet Russes, Pablo Picasso, Picasso, and Chinese. Saint Laurent also started mainstreaming the idea of wearing silhouettes from the 1920s, 1930s and 1940s and is credited with initiating in 1978 the broad, shoulder-padded styles that would characterize the 1980s. He was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and a boutique of the same name. Among Saint Laurent's muses were Loulou de La Falaise, the daughter of a French marquis and an Anglo-Irish fashion model; Betty Catroux, the half-Brazilian daughter of an American diplomat and wife of a French decorator; Talitha Getty, Talitha Pol-Getty, a model and actress whose husband was a Getty heir; and Catherine Deneuve, the French actress. The brand expanded in the 1980s and early 1990s with fragrances for both men and women, having launched its cosmetic line in 1978. However, by 1992, the company's profits were declining and the company's share price had fallen. In 1993, the Saint Laurent fashion house was sold to the pharmaceuticals company Sanofi. In the 1998–1999 seasons, Alber Elbaz, formerly of Lanvin (clothing), Lanvin, designed three ready-to-wear collections.
Pierre Bergé Pierre Bergé (; 14 November 1930 – 8 September 2017) was a French industrialist and patron Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, a ...
appointed Hedi Slimane as collections and art director in 1997, and they relaunched YSL Rive Gauche Homme. Slimane left the house two years later, to become head of couture menswear at Dior Homme. In 1999, Gucci (owned by PPR) bought the YSL brand and asked Tom Ford to design the ready-to-wear collection, while Saint Laurent would design the haute couture collection. In 2002, dogged by years of poor health, drug abuse, depression, alcoholism, and criticisms of YSL designs, Saint Laurent closed the couture house of YSL. Reflecting on his career and impact on the fashion industry, Saint Laurent was quoted as saying, "Chanel freed women, and I empowered them." Saint Laurent also stated, "I created the contemporary woman's wardrobe." The ready-to-wear, prêt-à-porter line was produced under the direction of Stefano Pilati, after Tom Ford left in 2004. His style was decidedly more French than the overtly sexy image that Tom Ford propagated. In 2009, following the death of Yves Saint Laurent in 2008 and a tumultuous first few years for Stefano Pilati, a few YSL stores closed in key U.S. markets of San Francisco and New York City. The New York location, on Madison Avenue, had been the brand's first in the United States, having opened in 1969. In January 2010, the Chicago boutique on Oak Street (Chicago), Oak Street closed as well. In 2012, Kering (previously known as PPR) announced that Hedi Slimane replaced Stefano Pilati as the creative director. Slimane had previously worked with Dior Homme until 2007. In 2015, Slimane announced that he would be reviving Yves Saint Laurent's couture line. In 2016, Slimane left Saint Laurent. His replacement is Anthony Vaccarello. Despite the fact that Slimane had previously worked with the house, there was much controversy following his appointment, particularly after it was announced that the ready-to-wear line would be rebranded as Saint Laurent. However, the Yves Saint Laurent name and YSL logo have been retained for accessories such as handbags and shoes, and cosmetics (which are licensed to L'Oréal). It was also announced that the design studio would move to Los Angeles, California, Slimane's adopted home, while the couture atelier would remain in France. Slimane stated that he drew inspiration from when the ready-to-wear line was first launched as Saint Laurent Rive Gauche. However, the decision made headlines. It became more controversial after it was reported that the Parisian boutique Colette was selling shirts with the line "Ain't Laurent without Yves." Saint Laurent requested the store stop selling the shirts, which it did in its online store. In October 2013, it was reported that Colette received a letter accusing it of selling counterfeit products that seriously damaged the brand. Following the accusation, it was announced that Saint Laurent had canceled Colette's order for its Spring 2014 Collection, despite the fact that the boutique had been stocking the brand since 1998. In 2017, creative director Anthony Vaccarello chose Charlotte Gainsbourg, the daughter of Serge Gainsbourg and Jane Birkin, as the face of the FW17 campaign.hero-magazine.co
Charlotte Gainsbourg is the new face of Saint Laurent
ALEX JAMES TAYLOR, 18 MAY 2017


Boutiques

Designed by Slimane, the Paris flagship boutique opened in May 2013. The previous deep red and gold color scheme was replaced by a monochrome interior, with varying materials, including marble and nickel-plated bars. This concept was used in the renovated Beverly Hills boutique, and its new London boutique on Sloane Street, as well as new stores in the United States. In 2013, a men's store—a first for the brand—opened in San Francisco, a full-line store opened in New York City, in its SoHo neighborhood, and a full-line store opened in Chicago at the Waldorf Astoria Hotels & Resorts, Waldorf Astoria on Rush Street (Chicago), Rush Street, where private showings had been given since the Chicago store closed in 2010. Under Slimane Saint Laurent plans to continue to expand its presence in the United States, opening new stores in the resort locations of Bal Harbour, Florida and Las Vegas, Nevada, as well as a planned store for Washington, D.C. International locations includes a strong presence in Europe, with boutiques ranging in location from Barcelona, Munich, Berlin, Prague, Warsaw, and Kyiv, to Bologna, Rome, Moscow, Monte Carlo and Cannes. Locations in the Middle East and Africa include Beirut, Casablanca, Abu Dhabi, Dubai, Doha, Kuwait City, and Jeddah. In Asia Saint Laurent boutiques can be found in Jakarta, Bangkok, Manila, Seoul, Singapore, Macau, Taiwan, and Hong Kong. The brand has a heavy presence in Japan with boutiques in Kyoto, Tokyo, and Osaka as well as outlet locations across the country. In China standalone boutiques are located in Wuhan, Shanghai, Beijing and Chongqing.


References


External links

* {{Authority control Yves Saint Laurent (brand), Clothing brands of France Clothing companies of France Clothing retailers of France Fashion accessory brands High fashion brands Cosmetics brands Cosmetics companies of France Eyewear brands of France Jewellery retailers of France Perfume houses Shoe companies of France Companies based in Paris Clothing companies established in 1962 Design companies established in 1962 Retail companies established in 1962 French companies established in 1962 Comité Colbert members Gucci brands French brands Cigarette brands