is a Japanese character designer and illustrator. She is well known as the third character designer of

Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...

Biography

Early life

Yamaguchi was born in

Kōchi, Kōchi is the capital city of Kōchi Prefecture located on the island of Shikoku in Japan. With over 40% of the prefectural population, Kōchi is the main commercial and industrial centre and the "primate city" of the prefecture. , the city had an ...

, Japan. She attended

Joshibi University of Art and Design (abbreviated "") is a private women's art school in Suginami and Sagamihara in Japan. The mission and aims of Joshibi, developing creative minds, encourages students to contribute to local, national and international societies, female independe ...

where she studied industrial design.

Sanrio tenure

Yamaguchi joined

Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...

in 1978. In 1980, Yamaguchi won an internal design contest with her design of Hello Kitty playing the piano, and would later become the third (and current) primary designer of Hello Kitty. Aside from Hello Kitty, Yamaguchi has been designing

Jewelpet is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyu ...

since 2008. She also did the illustration for

TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Comp ...

's official mascot, Go-Chan.

References

External links

Official blog
{{DEFAULTSORT:Yamaguchi, Yuko Japanese graphic designers People from Kōchi, Kōchi Living people Hello Kitty Jewelpet 1955 births Artists from Kōchi Prefecture Joshibi University of Art and Design alumni