JOIX-DTV (channel 10), branded as , is the

Kansai region The or the , lies in the southern-central region of Japan's main island Honshū. The region includes the prefectures of Nara, Wakayama, Kyoto, Osaka, Hyōgo and Shiga, often also Mie, sometimes Fukui, Tokushima and Tottori. The metropoli ...

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

of the

Nippon News Network Nippon News Network (NNN) is a Japanese commercial television network owned by Nippon Television, which itself is controlled by the ''Yomiuri Shimbun'' newspaper. The network's responsibility includes the syndication of national television news ...

and the

Nippon Television Network System Nippon Television Network System (; NNS) is a Japanese television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides prog ...

, owned by the subsidiary of the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside

Kantō region The is a geographical area of Honshu, the largest island of Japan. In a common definition, the region includes the Greater Tokyo Area and encompasses seven prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba and Kanagawa. Sl ...

flagship

Nippon TV JOAX-DTV (channel 4), branded as , is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the which is a subsidiary of the certified broadcasting holding company , itself a listed ...

, which owns a 15.89% share in the company. Founded as on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of ...

History

Early years

Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary." At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged with Asahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka. Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956. In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce. To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license. On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV.

1958–1985

At 9:00 a.m. on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka. Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most. At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews. Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in the Kansai region to do so. In April 1968, 30% of daytime and 45% of evening programs were broadcast in color. When Yomiuri TV renewed its broadcast license in 1965, the license category was changed from quasi-educational to general programming, which meant that a greater percentage of entertainment programming could be broadcast. In Spring of 1970, 100% of Yomiuri TV's programming were broadcast in color. Yomiuri TV's ratings gradually rose after the 1970s, and by the third week of November 1973, Yomiuri TV's daily average rating had reached 10%, and its prime time rating had reached 18.2%, making it the top-rated station in Osaka, including NHK.

Broadcasting

The station broadcasts on digital channel 14 in most regions. The channel ceased analog broadcasting on July 24, 2011.

Offices

*Headquarters: 3-50, Shiromi Icchome,

Chūō-ku, Osaka is one of 24 wards of Osaka, Japan. It has an area of 8.88 km2, and a population of 60,085. It houses Osaka's financial district, as well as the Osaka Prefecture offices and principal shopping and tourist areas. Consulates Various co ...

, Japan (relocated on September 1, 2019) *Tokyo Branch Office: 20th floor, NTV Tower, 6-1, Higashi-Shimbashi Itchome,

Minato, Tokyo is a special ward in Tokyo, Japan. It is also called Minato City in English. It was formed in 1947 as a merger of Akasaka, Azabu and Shiba wards following Tokyo City's transformation into Tokyo Metropolis. The modern Minato ward exhibits t ...

, Japan *Nagoya Branch Office: 3rd floor, Shin-Kyoei Building, 7-9, Sakae Sanchome,

Naka-ku, Nagoya is one of the 16 wards of the city of Nagoya in Aichi Prefecture, Japan. As of 1 October 2019, the ward has an estimated population of 90,918 and a population density of 9,693 persons per km2. The total area is 9.38 km2. Geography Naka Wa ...

, Japan *Kyoto Branch Office: 5th floor, Yomiuri Kyoto Building, Shishikannon-cho, Karasuma-dori Rokkaku-Sagaru, Nakagyo-ku, Kyoto, Japan *Kobe Branch Office: 4th floor, Yomiuri Kobe Building, 2-10, Sakaemachi-dori Itchome,

Chūō-ku, Kobe is one of 9 wards of Kobe, Japan. It has an area of 28.46 km², and a population of 127,602 with 74,814 households as of January 31, 2012. The ward was formed from the 1980 merger of the former Fukiai-ku () and Ikuta-ku (). The Consul ...

, Japan *Paris Branch Office: NNN Paris, Tour Maine Montparnasse, 33 Avenue De Maine,

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

, France *Shanghai Branch Office: 580 Nanjing West Road 902B, Subsidiary Building of Nan Zheng Building,

Shanghai Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the ...

, China *New York Branch Office: NNN New York, 645 5th Avenue Suite 303, New York, NY, United States File:Yomiuri Telecasting Corporation headquarters in 201901.jpg, the Headquarters of Yomiuri Telecasting Corporation (since September 1, 2019) File:Yomiuri Telecasting Corporation head office 2008-1.jpg, the Former Headquarters of Yomiuri Telecasting Corporation (January 2008) File:Former Yomiuri Telecasting Corporation Headquarters.JPG, the Former Headquarters of Yomiuri Telecasting Corporation (October 15, 1989)

References

External links

Yomiuri Telecasting Corporation corporate website

Official website of ytv
* {{coord, 34, 41, 27.4, N, 135, 31, 54.3, E, type:landmark_region:JP, display=title, name=Yomiuri Telecasting Corporation Television stations in Japan Companies based in Osaka Prefecture Nippon News Network Television channels and stations established in 1958 Mass media in Osaka 1958 establishments in Japan Anime companies