Yogi Tea is an American brand offering organic herbal, green and black tea blends. The company is privately held and operated in North America by East West Tea Company, LLC and YOGI TEA GmbH for Europe.

History

Yogi Tea was established in 1984 by Yogi Bhajan, a

Kundalini yoga Kundalini yoga () derives from '' kundalini'', defined in tantra as energy that lies within the body, frequently at the navel or the base of the spine. In normative tantric systems kundalini is considered to be dormant until it is activated ( ...

instructor and purported sexual assailant whose students named the tea brand. Bhajan formulated the tea blend's original recipe which is based on

Ayurvedic Ayurveda () is an alternative medicine system with historical roots in the Indian subcontinent. The theory and practice of Ayurveda is pseudoscientific. Ayurveda is heavily practiced in India and Nepal, where around 80% of the population repo ...

medicine. It consists of cinnamon, cardamom, ginger, cloves and black pepper. East West Tea Company, LLC bought Yogi Tea in 1972.

U.S. operations

In 2018, the brand moved its American manufacturing operations from Springfield, Oregon, to a new LEED-certified facility in Eugene, Oregon. The brand also has a satellite sales and marketing office in Portland, Oregon. Yogi Tea is a sponsor of

NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...

programs.

European operations

In Europe, the company manufactures in Imola, Italy, and has offices in

Hamburg Hamburg (, ; nds, label=Hamburg German, Low Saxon, Hamborg ), officially the Free and Hanseatic City of Hamburg (german: Freie und Hansestadt Hamburg; nds, label=Low Saxon, Friee un Hansestadt Hamborg),. is the List of cities in Germany by popul ...

, Germany. In Europe, the company name is YOGI TEA GmbH. Yogi Tea logo

References

{{Reflist

External links

Official EU WebsiteOfficial US Website
Tea brands in the United States Privately held companies based in Oregon 1984 establishments in Oregon Springfield, Oregon Ayurveda in the United States Imola Companies based in Hamburg Benefit corporations Certified B Corporations in the Food & Beverage Industry