Yellow Cab Pizza Co. is a pizza

restaurant chain A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many pa ...

based in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. Founded in April 2001 by Eric Puno, Henry Lee and Albert Tan, Yellow Cab Pizza is owned by

Max's Group Max's Group, Inc., formerly the Max's Group of Companies, is a restaurant company in the Philippines. History The Max's Group foundation is linked to the establishment of Max's of Manila in 1945 by couple Maximo Jimenez and Ruby Trota in their ho ...

, who is also the owner of the restaurant fried chicken chain Max's Restaurant. The chain currently operates 159 branches in the Philippines and numbers in overseas, including branches in

Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it ...

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

, China,

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

and

Oman Oman ( ; ar, عُمَان ' ), officially the Sultanate of Oman ( ar, سلْطنةُ عُمان ), is an Arabian country located in southwestern Asia. It is situated on the southeastern coast of the Arabian Peninsula, and spans the mouth of ...

Overview

The first branch of Yellow Cab Pizza Co. opened along

Makati Avenue Makati Avenue ( fil, Abenida Makati) is a major commercial thoroughfare in Makati, Metro Manila, Philippines. It forms the eastern border of Ayala Triangle and is one of the three main avenues of the Makati Central Business District. The avenue ...

Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...

in April 2001. Because of having "yellow cab" in its name, many people thought of the chain as a

taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...

business, but the name is actually a reference to the way it frequently uses the colors

black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ...

and

yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In the ...

, a pattern seen on

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

taxicabs. The company's delivery service uses

Vespa Vespa () is an Italian luxury brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy to ...

scooters. In addition, Yellow Cab formerly operates a sister restaurant called Army Navy Burger Burrito. The latter was not included in the sale of Yellow Cab to Max's Group, and has spun off as a separate company.

Expansion

In November 2016, Max's Group Inc. (MGI), owner of the Yellow Cab Pizza brand, signed a development agreement deal with the Qatar-based franchise operator Silver Group to open 22 stores in

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...

and

over the coming five years, beginning in January 2017. The agreement is the seventh overseas franchise contract signed by MGI in 2016. In January 2017, the first Yellow Cab Pizza restaurant opened in the USA. The restaurant, with an address of 801 Dillingham Boulevard at Alakawa Street, Honolulu, Hawaii, is located in a small strip center that's part of the Costco Iwilei complex, and is next to a Max's Restaurant. In February 2017, MGI signed a development agreement with the Blue Star Food Corporation in

to establish at least 12 Yellow Cab stores around the country.

Involvement in sports

Motorsports

Yellow Cab Pizza also sponsors a team that participates in

auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organise ...

. Members of the team include actor

Ryan Agoncillo Kristoffer Lou Gonzales Agoncillo (, born April 10, 1979), known professionally as Ryan Agoncillo, is a Filipino actor, model, photographer, recording artist and TV host. Career Agoncillo started as a model at the age of fifteen, beginning as ...

and Alex Perez, who has won three racing titles. One of the chain's founders, Eric Puno, is a fan of racing. They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.

Involvement in football

Yellow Cab Pizza is also one of the sponsors of United Football League Division 1 Club

Kaya F.C. Kaya may refer to: People * Kaya (given name) * Kaya (surname) Places * Kaya, Burkina Faso, a town in Burkina Faso, capital of the department *Kaya Airport, serving the town *Kaya Department, a department or commune of Sanmatenga Province in cen ...

Members of the club are Azkals players

Alexander Borromeo Alexander Charles Luis "Aly" Borromeo (born 28 June 1983) is an American-born Filipino retired footballer who played as a defender. He is currently a team manager for Kaya-Iloilo and was a long-time captain of the Philippines national team. ...

, Chris Greatwich, OJ Porteria, and

Kenshiro Daniels Kenshiro Michael Lontok Daniels (born January 13, 1995) is a Filipino professional footballer who plays as a forward for Indonesian club RANS Nusantara and the Philippines national team. He was born in Newport Beach to Hollywood actor and ret ...

Lawsuit

In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and as a result, their competitor was forced to pay a total of .

References

External links

* {{portalbar, Companies Restaurants established in 2001 Fast-food chains of the Philippines Pizza chains of the Philippines Pizza franchises Companies based in Makati