XL Cola was a cola-flavoured

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

produced in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. XL Cola was introduced by Falcon Brewery in 1985, including the slogan "Extra Large Taste",Solid Info: Varumärke 117896
read 10 July 2015 as a competitor for the Swedish customers of

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

who didn't like the New Coke. In 1996, Falcon Brewery was taken over by

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. T ...

and in 2006 the trademark XL Cola was also taken over by Carlsberg Sweden. The trademark also contains an image mark, the letters XL over narrow stripes and the word Cola in smaller letters.Image a
Canmuseum: XL-Cola-330mL-Sweden
read 11 July 2015 The brand is not manufactured at present (2015), probably because Carlsberg owns the Swedish license for

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi wa ...

Sources

Cola brands Defunct drink brands {{Soft-drink-stub

See also

Sources