''XLR8R'' (pronounced "accelerator") is a website that covers music, culture, style, and technology. It was originally also a print magazine.

History and profile

''XLR8R'' was founded as a newsprint

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in 1993 by publisher Andrew Smith in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

. It has offices in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and

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. While ''XLR8R''’s initial focus was on electronic music, it has widened its scope to include

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, hip-hop, and

reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...

/ dancehall music as well as related trends in style, art, fashion, and technology. ''XLR8R'' was published 10 times per year and distributed internationally. Special issues included a Music Technology issue, a year-end "Best Of" issue, and an entire issue devoted to the music scene of a particular city (

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, etc.). Subscribers receive ''Incite'', a free monthly CD of tracks hand-picked by the magazine's editors. Standout features of the publication include "Audiofile," a collection of short pieces on up-and-coming musicians; "Machines," a section devoted to technology (reviews, recording techniques of various artists, etc.); "Vis-Ed," a showcase of emerging illustrators, photographers, and designers; and "Bitter Bastard," a curmudgeonly rant on various frustrating topics within the music world. Each issue traditionally has hundreds of reviews of various albums, singles, compilations, books, and DVDs. ''XLR8R''’s website features breaking music and culture news, high-resolution music videos and free weekly MP3 downloads and podcasts. Additionally, back issues of the print magazine are accessible from 2003 to the present as freely downloadable PDFs. In March 2007, ''XLR8R'' launched XLR8R TV, an internet TV show hosted by

Revision3 Revision3 was a San Francisco-based multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidiary of Discovery Digital Networks since 2012. The ...

, with a new episode appearing every Tuesday. The show features musicians, artists and scenes covered in the pages of ''XLR8R'' magazine. In 2011, ''XLR8R'' ceased publication of their print magazine and became a web only publication. In 2012, ''XLR8R'' was acquired by

Buzz Media MRC II Distribution Company L.P., doing business as MRC (formerly Media Rights Capital), is an American film and television studio. Founded by Mordecai (Modi) Wiczyk and Asif Satchu, the company funds and produces film and television programming. ...

. BUZZMEDIA Acquires Music and Culture Mag XLR8R
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References

External links

*{{Official website, www.xlr8r.com Defunct magazines published in the United States Magazines established in 1993 Magazines disestablished in 2011 Magazines published in San Francisco Magazines published in Seattle Monthly magazines published in the United States Music magazines published in the United States Online magazines with defunct print editions Online music magazines published in the United States