XHTO-FM (104.3 MHz "104.3 HITfm") is an

English-language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the i ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

. The

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American b ...

is Ciudad Juárez, Chihuahua, and it serves Mexico-U.S. border communities, including the El Paso metropolitan area. The station is owned by

Grupo Radiorama Grupo Radiorama is the largest owner and operator of radio stations in Mexico. Founded in 1970, the company operated nearly 400 radio stations in 2014. History Radiorama was founded on December 9, 1970, by Javier Pérez de Anda and Adrián Pered ...

and operated by

Grupo Radio Centro Grupo Radio Centro is a Mexico City-based owner and operator of radio stations. It owns 30 radio stations in Mexico and the United States, including 8 radio stations in Mexico City. History Radio Centro's origins date to 1946, when Francisco Agu ...

(GRM Communications in USA). While its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is in Mexico, XHTO broadcasts in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ...

and it maintains its studios and sales office in El Paso.

History

XHTO was originally owned by Joaquín Vargas Gómez, founder of

MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS N ...

. In 1977, the station was transferred to Frecuencia Modulada de Ciudad Juárez, S.A., which was later sold to

. Sometime in the 2000s,

Grupo Radio México Grupo Radio México was a Mexican owner of radio stations that operated from 1973 to 2015. In 2015, it was absorbed into Grupo Radio Centro, which owns most of GRM's former stations. History Grupo Radio México was founded by Francisco Aguirre Góm ...

took the control of XHTO-FM from Radiorama, which holds its concession. In 2015, the merger of Grupo Radio México into co-owned

resulted in GRC taking control of XHTO. XHTO, which originally was an English adult contemporary outlet as Stereorey under Joaquín Vargas Gómez, changed to a Spanish contemporary outlet under Radiorama, and then to an English-language top 40/contemporary hit radio (CHR) format under Grupo Radio México in 2001. By 2003, it shifted directions to

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

music to compete directly against

KPRR KPRR (102.1 FM "Power 102 FM"), is a commercial radio station in El Paso, Texas. The station is owned by iHeartMedia, Inc. and airs a rhythmic contemporary radio format. It offers a more broad-based direction in its playlist than most other r ...

. As of September 2013, the station returned to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

as a mainstream Top 40.

References

External links

* Contemporary hit radio stations in Mexico Radio stations in Chihuahua Mass media in Ciudad Juárez Mass media in El Paso, Texas Grupo Radio Centro {{Chihuahua-radio-station-stub