XEX-AM (730 kHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

based in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

Mexico Mexico (Spanish language, Spanish: México), officially the United Mexican States, is a List of sovereign states, country in the southern portion of North America. It is borders of Mexico, bordered to the north by the United States; to the so ...

. It carries a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

known as "W Deportes." The station is owned by

Radiópolis Radiópolis (incorporated as Sistemas Radiópolis, S.A. de C.V.) is a Mexican radio broadcast company that owns AM and FM radio stations in Mexico and syndicates music and talk formats. It is the former radio division of Televisa, which spun its ...

. XEX is a Class A

clear-channel station A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, powered at 60,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s and using a non-directional antenna. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is on Avenida Rio Bravo, in Los Reyes Acaquilpan, just east of Mexico City.

History

XEX-AM came to air in 1947 as a 500,000 watt national radio station. The Mexican government built XEX with the transmitter equipment of the former XERA at Villa Acuña, Coahuila, whose 500 kW transmitter was seized, dismantled and shipped to Mexico City. It obtained its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

from a

Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is ancho ...

station, which was reassigned the

XEAW-AM XEAW-AM is a radio station located in Monterrey, Nuevo León, Mexico, with 10,000 Watts, owned and operated by Multimedios Radio and currently simulcasts XHAW-FM's La Gran AW romantic format. The station also transmits the Telediario newscasts f ...

call letters. During the 1940s, XEX was a

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or ...

of the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. ra ...

as its Latin American

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

. In 1951, it was sold to Rómulo O'Farrill after four years of losses. Its sister stations were also flagships of Latin American branches of competing radio networks,

XEW-AM XEW-AM is a radio station in Mexico City, Mexico, broadcasting on the AM frequency of 900 kHz; it is branded as ''W Radio''. XEW-AM serves as the originating station for other "W Radio" stations around Mexico that carry some of its program ...

with NBC and

XEQ-AM XEQ-AM (940 kHz) is a commercial class A clear channel AM radio station in Mexico City. The concession is held by Cadena Radiodifusora Mexicana, S.A. de C.V. and is operated by Radiópolis. XEQ-AM broadcasts from a transmitter located at Lo ...

with CBS. XEX was also affiliated with ABC. All three Mexico City radio stations have been owned by

Televisa Radio Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...

for decades. By 1970, XEX had reduced its half-million watt output to 150,000 watts. After airing a multitude of formats throughout its existence, in 2003 it became a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on ...

outlet. The sports format it inherited started in 1999 as "Super Deportiva" on 1180 AM. Later, it moved to 830 AM ("Estadio 830") and 590 AM ("Estadio 590"). In 2003, the format settled at XEX and was known as ''Estadio W'' until 2012 when it adopted the branding "TDW," in reference to Televisa's sports cable channel "TDN." XEX moved its transmitter in 2016 to a new site in Los Reyes Acaquilpan, La Paz Municipality,

State of Mexico The State of Mexico ( es, Estado de México; ), officially just Mexico ( es, México), is one of the 32 federal entities of the United Mexican States. Commonly known as Edomex (from ) to distinguish it from the name of the whole country, it is ...

. After broadcasting at 150,000 watts in the 1970s and 80s, and more recently at 100,000 watts, this transmitter relocation was coupled in a further reduction in power to 60,000 watts. The sports format continued through January 5, 2017, when the TDW Radio network bid farewell to its listeners. The station was relaunched the following Monday as "W Deportes."

External links

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References

Radiópolis Radio stations in Mexico City Sports radio stations in Mexico Clear-channel radio stations {{Mexico City-radio-station-stub