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X.com was an online bank co-founded by
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...
, Harris Fricker, Christopher Payne, and Ed Ho in 1999 in
Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...
. In 2000, X.com merged with competitor Confinity Inc., a software company also based in Palo Alto. Musk was attracted to Confinity because of its easy payment system. The merged company changed its name to
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
.
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
bought PayPal for US$1.5 billion in 2002. In 2015, PayPal was spun off and became an independent company.


Business model

X.com was an early
online bank Online banking, also known as internet banking, web banking or home banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial insti ...
, and deposits were insured by the
FDIC The Federal Deposit Insurance Corporation (FDIC) is one of two agencies that supply deposit insurance to depositors in American depository institutions, the other being the National Credit Union Administration, which regulates and insures credi ...
. The company was initially funded by
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...
and
Greg Kouri Greg is a masculine given name, and often a shortened form of the given name Gregory (given name), Gregory. Greg (more commonly spelled "Gregg (surname), Gregg") is also a surname. People with the name *Greg Abbott (disambiguation), multiple peopl ...
, who went on to fund Musk's later ventures: Tesla and his startup,
SpaceX Space Exploration Technologies Corp. (SpaceX) is an American spacecraft manufacturer, launcher, and a satellite communications corporation headquartered in Hawthorne, California. It was founded in 2002 by Elon Musk with the stated goal of ...
. Customers were not assessed fees or overdraft penalties; in fact, they were rewarded for signing up with a $20 cash card and a $10 card for new member referrals. These features were distinct for their time. For instance, customers could send money to another person by entering their email address into X.com. Additionally, customers could open an account strictly with online registration with no need to mail a check.


History

Throughout the 1990s,
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...
envisioned creating a full-service online bank that provided checking and savings accounts, brokerages, and insurance. Musk commented in a 1999 interview with
CBS MarketWatch MarketWatch is a website that provides financial information, business news, analysis, and stock market data. Along with ''The Wall Street Journal'' and ''Barron's'', it is a subsidiary of Dow Jones & Company, a property of News Corp. History ...
: "I think we're at the third stage now where people are ready to use the Internet as their main financial repository." In January 1999, Musk formally began planning an online bank while in the process of selling his company
Zip2 Zip2 was a company that provided and licensed online city guide software to newspapers. The company was founded in Palo Alto, California as Global Link Information Network in 1995, by Greg Kouri and brothers Elon and Kimbal Musk. Initially, Glo ...
. A month after Zip2 was purchased by
Compaq Compaq Computer Corporation (sometimes abbreviated to CQ prior to a 2007 rebranding) was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced ...
, Musk invested about $12 million into co-founding X.com in March 1999 with Harris Fricker, Christopher Payne, and Ed Ho. Fricker worked with Musk when Musk was an intern at the
Bank of Nova Scotia The Bank of Nova Scotia (french: link=no, Banque de Nouvelle-Écosse), operating as Scotiabank (french: link=no, Banque Scotia), is a Canadian multinational banking and financial services company headquartered in Toronto, Ontario. One of Canada ...
, Payne was a friend of Fricker, and Ho was an engineer at
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
and executive at Zip2. The company was initially run from a house before moving to an office in
Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...
. Due to conflict on how to run the company, Musk fired Fricker five months after x.com had started, and the other two co-founders, Payne and Ho left consequently. X.com officially launched on December 7, 1999, with former
Intuit Intuit Inc. is an American business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application Tu ...
CEO Bill Harris serving as the inaugural CEO. Within two months, X.com attracted over 200,000 signups. In March 2000, X.com merged with
Confinity Confinity Inc. was an American software company based in Silicon Valley, best known as the creator of PayPal. It was founded in December 1998 by Max Levchin, Peter Thiel, and Luke Nosek, initially as a Palm Pilot payments and cryptography company. ...
, its fiercest competitor, the new company being called X.com. Musk was its biggest shareholder and was appointed as its CEO. Started in 1998, Confinity's product
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
enabled users with
PalmPilot The PalmPilot Personal and PalmPilot Professional are the second generation of Palm PDA devices produced by Palm Inc (then a subsidiary of U.S. Robotics, later 3Com). These devices were launched on March 10, 1997. Accessories and pricing Pal ...
s to send money to each other through its
infrared port The Infrared Data Association (IrDA) is an industry-driven interest group that was founded in 1994 by around 50 companies. IrDA provides specifications for a complete set of protocols for wireless infrared communications, and the name "IrDA" also ...
s. Subsequently, PayPal developed to allow users to send money using email and the web. In September 2000, when Musk was in Australia for a honeymoon trip, the X.com board voted for a change of CEO from Musk to
Peter Thiel Peter Andreas Thiel (; born 11 October 1967) is a German-American billionaire entrepreneur, venture capitalist, and political activist. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Fac ...
, the co-founder of Confinity. In June 2001, X.com was renamed PayPal. On October 3, 2002, eBay purchased PayPal for US$1.5 billion. In July 2015, PayPal was spun off to become an independent, publicly traded company. On July 5, 2017, Musk repurchased the domain name X.com from PayPal. He explained later that he bought the website because "it has great sentimental value". On July 14, 2017, X.com was launched again, consisting of a blank white page with one "x" in the top left corner, and a custom error page displaying a "y". The site displays this way due to having nothing in its source code except the single letter "x". In December 2017, X.com redirected visitors to
The Boring Company The Boring Company (TBC) is an American infrastructure and tunnel construction services company founded by Elon Musk. Its ongoing and proposed projects are designed for intra-city ("loop") transit systems. After six years TBC has completed one ...
's website, which Musk also owns. This was done in order to advertise a hat sale. On October 4, 2022
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...
described his acquisition of Twitter as "an accelerant to creating X, the everything app". This has been linked to x.com. In conversation with Ron Baron a month later, Musk said he will execute the X product plan "with some improvements" which will make Twitter "the most valuable financial institution in the world."


See also

*
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
*
X mark An X mark (also known as an ex mark or a cross mark or simply an X or ex or a cross) is used to indicate the concept of negation (for example "no, this has not been verified", "no, that is not the correct answer" or "no, I do not agree") as well ...
*
Single-letter second-level domain Single-letter second-level domains are domains in which the second-level domain of the domain name consists of only one letter, such as x.com. In 1993, the Internet Assigned Numbers Authority (IANA) explicitly reserved all single-letter and single-d ...


References

;Works cited * * * ;Notes


External links

*{{official, x.com Online banks Elon Musk American companies established in 1999 Banks established in 1999 PayPal