Wuliangye Yibin
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Wuliangye Yibin Company Limited () is a Chinese alcoholic beverage company. It specializes in manufacturing ''
baijiu ''Baijiu'' (), also known as ''shaojiu'' (/), is a colorless Chinese liquor typically coming in between 35% and 60% alcohol by volume (ABV). Each type of baijiu uses its own type of '' qū'' for fermentation to create a distinct and chara ...
'', and is best known for
Wuliangye Wuliangye () is a Chinese ''baijiu'' liquor made from proso millet, maize, glutinous rice, long-grain rice and wheat. Although the formula was developed during the Ming dynasty (1368–1644), the name ''Wuliangye'' was given to it in 1905. Since ...
, made from five organic grains:
Proso millet ''Panicum miliaceum'' is a grain crop with many common names, including proso millet, broomcorn millet, common millet, hog millet, Kashfi millet, red millet, and white millet. Archaeobotanical evidence suggests millet was first domesticated abou ...
,
corn Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. Th ...
,
glutinous rice Glutinous rice (''Oryza sativa var. glutinosa''; also called sticky rice, sweet rice or waxy rice) is a type of rice grown mainly in Southeast and East Asia, and the northeastern regions of South Asia, which has opaque grains, very low amylose ...
, long grain rice and wheat. Its other trademark liquor spirits offerings include Tiandichun (), Wuliangchun, Wuliangshen, Changsanjiao, Jinliufu, Laozuofang, Liuyanghe, Lianghuchun, and Xiandairen. Wuliangye and Tiandichun are aromatic '' baijius''. Headquartered in
Yibin Yibin (; Sichuanese Pinyin: nyi2bin1; Sichuanese Mandarin, Sichuanese pronunciation: ) is a prefecture-level city in the southeastern part of Sichuan province, China, located at the junction of the Min River (Sichuan), Min and Yangtze Rivers. Its ...
, Sichuan Province, the company distributes its products all over the domestic market, and exports to overseas markets. As of 31 December 2007, the company has eight major
subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa ...
.


Market share

According to an article named "Pouring a Big One" posted in the May 2008 edition of China Economic Review, Vin & Sprit (V&S) states that ''baijiu'' is the world's most popular spirit, with annual sales volume of 520 million 9-liter cases compared to vodka with 497 million 9-liter cases. In this article, Wuliangye is reported to rank first in terms of market share compared with other ''baijiu'' brands. The following is a list of ''baijiu'' brands with their respective market share. * Wuliangye Yibin (五粮液) 45% * Kweichow Moutai (贵州茅台) 30% * Guojiao 1573 (国窖 1573) or National Cellar 1573 10% * Shuijingfang (水井坊) 10% * Others 5%


References


External links


Company websiteGoogle Finance profile
Companies listed on the Shenzhen Stock Exchange Companies based in Sichuan Food and drink companies established in 1998 Government-owned companies of China Chinese brands Companies in the CSI 100 Index Drink companies of China {{China-company-stub