Corelle Brands, LLC is an American kitchenware products maker and
distributor based in Rosemont, Illinois. The company began as the
Corning Consumer Products Company, a division of glassmaker Corning,
and was also known as "World Kitchen" from 2000 until 2018.
2 Domestic and international markets
4 Product issues
6 External links
The company began as an unincorporated consumer products division of
Corning, Inc. in 1915 with the invention of heat-resistant glass
bakeware sold under the
Pyrex brand. It was incorporated as the
Corning Consumer Products Company (CCPC) in the early 1990s as part of
a larger reorganization and Corning contributed or licensed to the
company substantially all of its assets used in the existing consumer
division. In November 1994, Corning and the CCPC sold their European,
Russian, Middle Eastern and African consumer products businesses to
Newell. A major competitor at the time, they would serve as the
exclusive distributor for a number of the company’s products in
those regions. CCPC was spun off from Corning in 1998 and purchased by
Borden. It acquired General Housewares and Ekco in 1999.
As part of the sale to Borden, the company was required to shed the
Corning name within three years. The
World Kitchen name was adopted
in 2000. In 2002 the company filed for bankruptcy under Chapter 11 and
underwent financial reorganization.
As of 2004[update], it has been privately held.
Kenneth Wilkes was named President and CEO in August 2017, following a
change in control in April that was preceded by a long period of
organizational changes and operational restructuring. The
company's website states it employs approximately 3,000 people, and
has major manufacturing and distribution operations in the United
States, Canada, and Asia-Pacific regions.
On February 5, 2018 the company announced it had changed its name to
Corelle Brands" in order to take advantage of one of its most
Domestic and international markets
Corelle Brands products are typically sold in supermarkets in the USA,
and by some high-end retailers catering to upper class consumers in
parts of Asia, Europe, and South America. In China, its goods enjoy
limited distribution and products are sold through TV Home Shopping
channels and in shopping malls.
Corelle Brands manufacturers products under names such as:
On June 1, 2004, WKI Holding Company, Inc., which operates principally
through its subsidiary World Kitchen, Inc., announced that it had
completed the sale of
OXO International to
Helen of Troy Limited
Helen of Troy Limited for
over $273 million in cash.
Main article: Visions (cookware)
Visions is a transparent cookware line created by Corning France in
the late 1970s. In 1983, it was introduced in the US and became the
number one selling cookware set for a number of years. Visions is made
of Calexium, a transparent version of
However, its lids have typically been made out of
Borosilicate and Soda-lime glass) in the US and Asia. Originally
introduced in an amber color, a cranberry tinted version was available
from 1992 until 2004. A white variation was available in
"White Visions" and in the US in limited supply under the name
"Pyromax". Visions was temporarily unavailable in the United States
from 2004 until 2006 but has otherwise been produced non-stop for
nearly 40 years.
Main article: CorningWare
Corning Ware casserole dish and other cookware pieces
Originally introduced in 1958, Corning Ware was made in the US from a
ceramic-glass material called
Pyroceram which was able to withstand
temperatures as high as 850 °C. Due to its high thermal shock
resistance, Corning Ware could be used store food in the freezer and
the taken directly to the stove, under a broiler or in the oven (both
conventional and microwave). Lids have typically been made out of
Pyrex (both Borosilicate and Soda-lime glass) though some versions
were also created out of Pyroceram. It was discontinued in 2003,
replaced by a stoneware line of bakeware made in China under the same
name. In December 2008,
CorningWare StoveTop was released. It
reintroduced the original
Pyroceram product, this time made in France
alongside Visions, through their outlet stores and retail website.
The Keraglass factory in France, which produces both CorningWare
StoveTop and Visions, is one of the few still capable of producing
Pyrex-branded glass products have been the subject of urban legends
and safety concerns. Beginning in the 1980s, production of clear Pyrex
glass bakeware was switched from a more thermally resistant
borosilicate glass to mechanically stronger soda-lime glass. The
concern stems from the fact that soda-lime glass is more susceptible
to breaking when exposed to sudden temperature differences. This
change received greater attention after the Corning Consumer Products
Company was spun off by Corning, Inc. The consumer affairs magazine
Consumer Reports investigated the issue, in January 2011, confirming
that borosilicate glass bakeware was less susceptible to thermal shock
breakage than tempered soda-lime bakeware. However, they admitted
their testing conditions were "contrary to instructions" provided by
the manufacturer. STATS analyzed the data available and found
that the most common way that users were injured by glassware was via
mechanical breakage, being hit or dropped, and that "the change to
soda lime represents a greater net safety benefit."
^ "WKI HOLDING CO INC - 10-K Annual Report - 12/31/2000".
getfilings.com. Retrieved 2017-09-11.
^ a b "Corning sale finalized". schurz-herald-mail. Retrieved
^ "WORLD KITCHEN'S GROWING SAGA: ACQUIRING BRANDS--AND DEBT. - Free
Online Library". www.thefreelibrary.com. Retrieved 2017-09-11.
^ Kitchen, World. "Cornell Capital to Acquire World Kitchen".
www.prnewswire.com. Retrieved 2017-09-11.
^ LLC, World Kitchen,. "
World Kitchen Appoints Kenneth G. Wilkes as
President and Chief Executive Officer". www.prnewswire.com. Retrieved
Corelle Brands, LLC. "
World Kitchen Changes Name to
www.prnewswire.com. Retrieved 2018-02-26.
^ Chan, Savio and Michael Zakhour. China's Super Consumers: What 1
Billion Customers Want and How to Sell it to Them. John Wiley &
Sons, 2014. Online: p. 98. ISBN 1118834747, 9781118834749. --
print: ISBN 978-1-118-83474-9 p. 98. ("Listen to the Great One",
start p. 97, in Chapter 12: The China Market + The China Global
Demographic = China's Super Consumers)
World Kitchen Announces Completion of
OXO International Sale"
(Press release). PR Newswire. 2004-06-01.
^ "Exploding Pyrex?". Snopes. 29 January 2015.
^ "FOIA requests examine glass bakeware that shatters". Retrieved
^ "STATS: Exploding the exploding
Pyrex rumor". 2014-11-20. Retrieved
World Kitchen, LLC website
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