World Hunger Relief is a hunger relief charity campaign run by United States fast-food company

Yum! Brands Yum! Brands, Inc. (or Yum!), formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the ...

, to raise funds for the

United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoniz ...

World Food Programme The World Food Programme; it, Programma alimentare mondiale; es, Programa Mundial de Alimentos; ar, برنامج الأغذية العالمي, translit=barnamaj al'aghdhiat alealami; russian: Всемирная продовольствен� ...

(WFP) and other hunger relief agencies. The campaign involves the company's restaurant chains worldwide in over 130 countries, including more than 43,000 KFC,

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert a ...

, and

Taco Bell Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includin ...

restaurants and 1.5 million associates.

Overview

During the campaign, Yum raises money through all of its restaurants for WFP, and promotes the initiative to staff to volunteer. Since it began in 2007, the campaign has raised $640 million for the WFP and other hunger relief organizations, which the campaign says translates into around 2.4 billion meals, in 43 countries. The initiative supports school feeding programs, emergency operations support, and mother-child health and nutrition programs. Singer

Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...

, a WFP Ambassador Against Hunger, appears on the World Hunger Relief website and in other online hunger relief efforts.

History

To mark its tenth anniversary in 2007, US fast-food corporation

partnered with the

(WFP) to establish an annual hunger relief campaign, World Hunger Relief, to raise awareness, volunteerism, and funds for the WFP and other hunger relief organizations. At the

Clinton Global Initiative The Clinton Foundation (founded in 2001 as the William J. Clinton Presidential Foundation, and renamed in 2013 as the Bill, Hillary & Chelsea Clinton Foundation) is a nonprofit organization under section 501(c)(3) of the U.S. tax code. It was es ...

in 2008, Yum! Brands pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for schoolchildren in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and use the company's marketing channels to raise awareness of hunger as an issue, and attract volunteers to fight against it. In 2012 at the State Department, World Food Program USA awarded Aguilera and Yum! Brands CEO David C. Novak the George McGovern Leadership Award for their work with Yum! Brands' World Hunger Relief campaigns.

Notes

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External links

BBC article
World Food Programme Charity fundraising Recurring events established in 2007