''Woman's World'' is an American supermarket weekly magazine with a circulation of 1.6 million readers. Printed on paper generally associated with
tabloid
Tabloid may refer to:
* Tabloid journalism, a type of journalism
* Tabloid (newspaper format), a newspaper with compact page size
** Chinese tabloid
* Tabloid (paper size), a North American paper size
* Sopwith Tabloid
The Sopwith Tabloid an ...
publications and priced accordingly, it concentrates on short articles about subjects such as
weight loss
Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, by a mean loss of fluid, body fat ( adipose tissue), or lean mass (namely bone mineral deposits, muscle, tendon, and other co ...
cooking
Cooking, cookery, or culinary arts is the art, science and craft of using heat to prepare food for consumption. Cooking techniques and ingredients vary widely, from grilling food over an open fire to using electric stoves, to baking in vario ...
, along with feature stories about women in the
STEM fields
Science, technology, engineering, and mathematics (STEM) is an umbrella term used to group together the distinct but related technical disciplines of science, technology, engineering, and mathematics. The term is typically used in the context of ...
and academia. It has held the title of the most popular newsstand women's magazine, with sales of 77 million copies in 2004. It competes with more general-market traditional magazines such as ''
Woman's Day
''Woman's Day'' is an American women's monthly magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was f ...
'' and the now-defunct ''
Family Circle
''Family Circle'' was an American magazine that covered such topics as homemaking, recipes, and health. It was published from 1932 until the end of 2019. Originally distributed at supermarkets, it was one of the " Seven Sisters," a group of sev ...
''.
History
The magazine was launched in the United States in 1981 by a European magazine publisher, Heinrich Bauer Verlag of
Hamburg, Germany
(male), (female) en, Hamburger(s),
Hamburgian(s)
, timezone1 = Central (CET)
, utc_offset1 = +1
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, postal ...
, which set up an American subsidiary, Heinrich Bauer North America in
WKRG-TV
WKRG-TV (channel 5) is a television station licensed to Mobile, Alabama, United States, serving southwest Alabama and northwest Florida as an affiliate of CBS. It is owned by Nexstar Media Group alongside Gulf Shores, Alabama–licensed The CW, ...
in
Mobile, Alabama
Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population within the city limits was 187,041 at the 2020 census, down from 195,111 at the 2010 census. It is the fourth-most-populous city in Alabama ...
.
Format
The magazine is published in a large tabloid newspaper format, with about 60 pages per issue, and approximately 12% of the magazine devoted to advertisements. The cover generally features several headlines for internal articles, along with a
cover model A cover model is a male or female whose photograph appears on the front cover of a magazine. The cover model is generally a fashion model, celebrity, or contest winner. Generally, cover models are depicted solitarily; however, on occasion magazines ...
who is generally a regular woman rather than an actress or model, who has accomplished something such as a popular or winning recipe, written an article about a health story or exercise regimen for the magazine, or detailed their successful weight loss regimen. Celebrities (generally in niche fields such as
soap opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio drama ...
s or cable channel drama series on niche networks rather than higher-profile actresses) are also featured occasionally. The magazine generally does not publish gossip features.
Subject coverage
According to a profile at magsdirect.com, the content in the magazine as of 2003 broke down into the following categories:
* Features: 32%
* Food and Nutrition: 22%
* Health: 16%
* Home and Gardening: 9%
* Beauty and Grooming: 8%
* Travel: 5%
* Fashion: 4%
* Parenting: 4%
Readership
According to magsdirect.com:
* Women: 95%
* Men: 5%
* Median age: 46
* Median household income: $50,192
* Employed: 66%
* Employed full-time: 51%
* Working mother: 32%
* Married: 60%
* Children in household: 47%
* Average age of children: 9.5
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' profile of ''Woman's World's'' billionaire publisher
Bauer publishing history *http://winit.womansworldmag.com/ Magazine website.
* "New German Entry in Women's Magazines", January 21, 1981, ''
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...