WIRED is a monthly American magazine , published in print and online
editions, that focuses on how emerging technologies affect culture ,
the economy , and politics . Owned by
Condé Nast , it is
headquartered in San Francisco,
California , and has been in
publication since March/April 1993. Several spin-offs have been
Wired UK , Wired Italia, Wired Japan and Wired
In its earliest colophons , Wired credited Canadian media theorist
Marshall McLuhan as its "patron saint ." From its beginning, the
strongest influence on the magazine's editorial outlook came from
Stewart Brand and his associate Kevin Kelly
From 1998 to 2006,
Wired magazine and
Wired News (which publishes at
Wired.com) had separate owners. However,
Wired News remained
responsible for republishing Wired magazine's content online due to an
Condé Nast purchased the magazine. In 2006, Condé
Wired News for $25 million, reuniting the magazine with
Wired contributor Chris Anderson is known for popularising the term
Long Tail ", as a phrase relating to a 'power law' type graph
which helps to visualise the 2000's emergent new media business model.
Anderson's article for "Wired" on this paradigm related to research on
power law distribution models carried out by
Clay Shirky ,
specifically in relation to bloggers. Anderson widened the definition
of the term in capitals to describe a specific point of view relating
to what he sees as an overlooked aspect of the traditional market
space which has been opened up by new media.
The magazine coined the term "crowdsourcing ", as well as its annual
tradition of handing out
Vaporware Awards which recognize "products,
videogames and other nerdy tidbits pitched, promised and hyped, but
* 1 History
* 1.1 The Anderson era
* 2 Website
* 3 NextFest
* 4 Supplement
* 5 Contributors
* 6 See also
* 7 References
* 8 Further reading
* 9 External links
Cover of Wired issue 1.4 September/October 1993
The magazine was founded by American journalist
Louis Rossetto and
Jane Metcalfe , along with
Ian Charles Stewart in 1993
with initial backing from software entrepreneur Charlie Jackson and
Nicholas Negroponte of the
MIT Media Lab
MIT Media Lab , who was a
regular columnist for six years, through 1998 and wrote the book Being
Digital . The founding designers were John Plunkett and Barbara Kuhr
(Plunkett+Kuhr), beginning with a 1991 prototype and continuing
through the first five years of publication, 1993–98.
Wired, which touted itself as "the
Rolling Stone of technology,"
made its debut at the
Macworld conference on January 2, 1993. A great
success at its launch, it was lauded for its vision, originality,
innovation and cultural impact. In its first four years, the magazine
won two National
Magazine Awards for General Excellence and one for
Design. Wired Building location in
The founding executive editor of Wired, Kevin Kelly , was an editor
Whole Earth Catalog and the
Whole Earth Review , and brought
with him contributing writers from those publications. Six authors of
the first Wired issue (1.1) had written for Whole Earth Review, most
Bruce Sterling (who was highlighted on the first cover) and
Stewart Brand . Other contributors to Whole Earth appeared in Wired,
William Gibson , who was featured on Wired's cover in its
first year and whose article "
Disneyland with the Death Penalty
Disneyland with the Death Penalty " in
issue 1.4 resulted in the publication being banned in Singapore.
Louis Rossetto claimed in the magazine's first issue
that "the Digital Revolution is whipping through our lives like a
Bengali typhoon," yet despite the fact that Kelly was involved in
launching the WELL , an early source of public access to the Internet
and even earlier non-Internet online experience, Wired's first issue
de-emphasized the Internet, and covered interactive games, cell-phone
hacking, digital special effects, military simulations, and Japanese
otaku . However, the first issue did contain a few references to the
Internet, including online-dating and Internet sex, and a tutorial on
installing a bozo filter . The last page, a column written by Nicholas
Negroponte, was written in the style of an e-mail message, but
contained obviously fake, non-standard email addresses. By the third
issue in the fall of 1993 the "Net Surf" column began listing
interesting FTP sites, Usenet newsgroups , and email addresses, at a
time when the numbers of these things were small and this information
was still extremely novel to the public. Wired was among the first
magazines to list the email address of its authors and contributors.
Associate publisher Kathleen Lyman (formerly of
News Corporation and
Ziff Davis ) was brought on board to launch Wired with an advertising
base of major technology and consumer advertisers. Lyman, along with
Simon Ferguson (Wired's first advertising manager), introduced
revolutionary ad campaigns by a diverse group of industry
leaders—such as Apple Computer ,
Calvin Klein , and
Absolut —to the readers of the first technology publication with a
The magazine was quickly followed by a companion website
HotWired , a
book publishing division, HardWired, a Japanese edition, and a
short-lived British edition, Wired UK.
Wired UK was relaunched in
April 2009. In 1994,
John Battelle , co-founding editor, commissioned
Jules Marshall to write a piece on the
Zippies . The cover story broke
records for being one of the most publicized stories of the year and
was used to promote Wired's
HotWired news service.
HotWired spawned websites
Webmonkey , the search engine
HotBot , and
a weblog ,
Suck.com . In June 1998, the magazine launched a stock
index, The Wired Index, since July 2003 called The Wired 40.
The fortune of the magazine and allied enterprises corresponded
closely to that of the dot-com bubble . In 1996, Rossetto and the
other participants in Wired Ventures attempted to take the company
public with an IPO . The initial attempt had to be withdrawn in the
face of a downturn in the stock market, and especially the Internet
sector, during the summer of 1996. The second try was also
Rossetto and Metcalfe lost control of Wired Ventures to financial
Providence Equity Partners
Providence Equity Partners in May 1998, who quickly sold off
the company in pieces. Wired was purchased by
Advance Publications ,
who assigned it to Advance's subsidiary, New York-based publisher
Condé Nast Publications
Condé Nast Publications (while keeping Wired's editorial offices in
San Francisco). Wired Digital (wired.com, hotbot.com, webmonkey.com,
etc.) was purchased by
Lycos and run independently from the rest of
the magazine until 2006 when it was sold by
Lycos to Advance
Publications, returning the websites back to the same company that
published the magazine.
THE ANDERSON ERA
Wilco at the Wired Rave Awards in 2003
Wired survived the dot-com bubble and found new direction under
editor-in-chief Chris Anderson in 2001, making the magazine's coverage
Under Anderson, Wired has produced some widely noted articles,
including the April 2003 "Welcome to the Hydrogen Economy" story, the
November 2003 "Open Source Everywhere" issue (which put Linus Torvalds
on the cover and articulated the idea that the open source method was
taking off outside of software, including encyclopedias as evidenced
by), the February 2004 "Kiss Your Cubicle Goodbye" issue
(which presented the outsourcing issue from both American and Indian
perspectives), and an October 2004 article by Chris Anderson, which
coined the popular term "
Long Tail ."
The November 2004 issue of Wired was published with
The Wired CD
The Wired CD .
All of the songs on the CD were released under various Creative
Commons licenses, an attempt to push alternative copyright into the
spotlight. Most of the songs were contributed by major artists,
Beastie Boys ,
My Morning Jacket
My Morning Jacket ,
Paul Westerberg , and
David Byrne .
In 2005, Wired received the National
Magazine Award for General
Excellence in the category of 500,000 to 1,000,000 subscribers. That
same year Anderson won
Advertising Age 's editor of the year award.
In May 2007, the magazine again won the National
Magazine Award for
General Excellence. In 2008, Wired was nominated for three National
Magazine Awards and won the ASME for Design. It also took home 14
Society of Publication Design Awards, including the Gold for Magazine
of the Year. In 2009, Wired was nominated for four National Magazine
Awards – including General Excellence, Design, Best Section (Start),
and Integration – and won three: General Excellence, Design and Best
Section (Start). David Rowan from
Wired UK was awarded the BSME Launch
of the Year 2009 award. On December 14, 2009,
Wired magazine was
Magazine of the Decade by the editors of
In 2006, writer Jeff Howe and editor Mark Robinson coined the term
crowdsourcing in the June issue.
Condé Nast Italia launched the Italian edition of Wired and
Wired.it. On April 2, 2009,
Condé Nast relaunched the UK edition of
Wired, edited by David Rowan, and launched Wired.co.uk. Also in 2009,
Evan Ratliff "vanished" attempting to keep his
whereabouts secret saying "I will try to stay hidden for 30 days." A
$5,000 reward was offered to his finder(s). Ratliff was found
September 8 in New Orleans by a team effort, which was written about
by Ratliff in a later issue. In 2010, Wired released its Tablet
Limor Fried became the first female engineer featured on the
cover of Wired.
In May 2013, Wired joined the Digital Video Network with the
announcement of five original web series including the National
Security Agency satire
Codefellas and the animated advice series
Mister Know-It-All .
TYPE OF SITE
Condé Nast ;
1,200 (as of March 18, 2017 )
November 20, 1992; 24 years ago (1992-11-20)
The Wired website, formerly known as
Wired News and
launched in October 1994. It split off from the magazine when it was
Condé Nast Publishing in the 1990s.
Wired News was owned
Lycos not long after the split, until
Condé Nast purchased Wired
News on July 11, 2006.
Wired.com hosts several technology blogs on topics in transportation,
security, business, new products, video games, the "
GeekDad " blog on
toys, creating websites, cameras, culture and science. It also
Wired was criticized for its handling of the
Adrian Lamo /Chelsea
Manning logs. Wired contributor
Kevin Poulsen used Lamo to obtain
transcripts of the communications between Lamo and Bradley that led to
Manning's arrest over the "
WikiLeaks " in 2010. Poulsen released
approximately one third of the logs, but he and Wired editor in chief
Evan Hansen refused to release more on grounds of privacy. The issue
became a subject of controversy, when Poulsen and Hansen attacked
Glenn Greenwald .
From 2004 to 2008, Wired organized an annual "festival of innovative
products and technologies". A NextFest for 2009 was canceled.
* 2004: May 14–16 at the Fort Mason Center , San Francisco
* 2005: June 24–26 at
Navy Pier , Chicago
* 2006: September 28 – October 1 at the Jacob K. Javits Convention
Center , New York City
* 2007: September 13–16 at the
Los Angeles Convention Center
Los Angeles Convention Center , Los
* 2008: September 27 – October 12 at
Millennium Park in Chicago
The Geekipedia supplement
* Geekipedia is a supplement to Wired.
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Wired's writers have included
Jorn Barger ,
John Perry Barlow , John
Battelle , Paul Boutin ,
Stewart Brand ,
Gareth Branwyn ,
Po Bronson ,
Scott Carney ,
Michael Chorost ,
Douglas Coupland , James Daly ,
Joshua Davis ,
J. Bradford DeLong ,
Mark Dery , David Diamond , Cory
Esther Dyson ,
Mark Frauenfelder ,
Simson Garfinkel ,
William Gibson ,
Mike Godwin ,
George Gilder , Lou Ann
Chris Hardwick ,
Danny Hillis , Steven Johnson ,
Bill Joy ,
Jon Katz ,
Leander Kahney ,
Richard Kadrey ,
Jaron Lanier , Lawrence
Paul Levinson ,
Steven Levy ,
John Markoff ,
Wil McCarthy ,
Russ Mitchell ,
Glyn Moody , Charles Platt ,
Josh Quittner , Spencer
Howard Rheingold ,
Rudy Rucker ,
Paul Saffo ,
Adam Savage ,
Evan Schwartz , Peter Schwartz ,
Alex Steffen ,
Neal Stephenson ,
Bruce Sterling ,
John Hodgman ,
Kevin Warwick ,
Dave Winer , Belinda
Parmar and Gary Wolf .
Guest editors have included
Barack Obama ,
Rem Koolhaas , James
Cameron , Will Wright ,
J. J. Abrams ,
Christopher Nolan and Serena
* Why the Future Doesn\'t Need Us
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* ^ Calore, Michael (March 11, 2011). "
Vaporware 2010: The Great
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moving out of computers and into the culture". The Boston Globe. p.
* ^ Carr, David (July 27, 2003). "The Coolest
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Evan Ratliff Is on the
Lam. Locate Him and Win $5,000.". Wired.
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* "Wired UK: what nearly happened", an article on the rise and fall
of Wired UK
* Gary Wolf (2003). Wired: A Romance. New York: Random House. ISBN