Wired is a monthly American magazine, published in print and online
editions, that focuses on how emerging technologies affect culture,
the economy, and politics. Owned by Condé Nast, it is headquartered
in San Francisco, California, and has been in publication since
March/April 1993. Several spin-offs have been launched,
including Wired UK, Wired Italia, Wired Japan, and Wired Germany.
Condé Nast's parent company
Advance Publications is also the major
shareholder of Reddit, an internet information conglomeration
In its earliest colophons, Wired credited Canadian media theorist
Marshall McLuhan as its "patron saint". From its beginning, the
strongest influence on the magazine's editorial outlook came from
Stewart Brand and his associate Kevin
From 1998 to 2006, Wired magazine and Wired News, which publishes at
Wired.com, had separate owners. However,
Wired News remained
responsible for republishing Wired magazine's content online due to an
Condé Nast purchased the magazine. In 2006, Condé
Wired News for $25 million, reuniting the magazine
with its website.
Wired contributor Chris Anderson is known for popularizing the term
"the Long Tail", as a phrase relating to a "power law"-type
graph that helps to visualize the 2000s emergent new media business
model. Anderson's article for Wired on this paradigm related to
research on power law distribution models carried out by Clay Shirky,
specifically in relation to bloggers. Anderson widened the definition
of the term in capitals to describe a specific point of view relating
to what he sees as an overlooked aspect of the traditional market
space that has been opened up by new media.
The magazine coined the term "crowdsourcing", as well as
its annual tradition of handing out
Vaporware Awards, which recognize
"products, videogames, and other nerdy tidbits pitched, promised and
hyped, but never delivered".
1.1 The Anderson era
6 See also
8 Further reading
9 External links
Wired building located in San Francisco
The magazine was founded by American journalist
Louis Rossetto and his
partner Jane Metcalfe, along with Ian Charles Stewart, in 1993 with
initial backing from software entrepreneur Charlie Jackson and
Nicholas Negroponte of the
MIT Media Lab, who was a
regular columnist for six years (through 1998), wrote the book Being
Digital, and later founded One Laptop per Child. The founding
designers were John Plunkett and Barbara Kuhr (Plunkett+Kuhr),
beginning with a 1991 prototype and continuing through the first five
years of publication, 1993–98.
Wired, which touted itself as "the
Rolling Stone of
technology", made its debut at the
Macworld conference on
January 2, 1993. A great success at its launch, it was
lauded for its vision, originality, innovation, and cultural
impact. In its first four years, the magazine
won two National
Magazine Awards for General Excellence and one for
Cover of Wired issue 1.4 September/October 1993The founding
executive editor of Wired, Kevin Kelly, was an editor of the Whole
Earth Catalog and the
Whole Earth Review and brought with him
contributing writers from those publications. Six authors of the first
Wired issue (1.1) had written for Whole Earth Review, most notably
Bruce Sterling (who was highlighted on the first cover) and
Stewart Brand. Other contributors to Whole Earth appeared in Wired,
including William Gibson, who was featured on Wired's cover in its
first year and whose article "Disneyland with the Death Penalty" in
issue 1.4 resulted in the publication being banned in
Louis Rossetto claimed in the magazine's first issue
that "the Digital Revolution is whipping through our lives like a
Bengali typhoon," yet despite the fact that Kelly was
involved in launching the WELL, an early source of public access to
the Internet and even earlier non-Internet online experience,
Wired's first issue de-emphasized the Internet and covered
interactive games, cell-phone hacking, digital special effects,
military simulations, and Japanese otaku. However, the first issue did
contain a few references to the Internet, including online dating and
Internet sex, and a tutorial on how to install a bozo filter. The last
page, a column written by Nicholas Negroponte, was written in the
style of an email message but contained obviously fake, non-standard
email addresses. By the third issue in the fall of 1993, the "Net
Surf" column began listing interesting FTP sites, Usenet newsgroups,
and email addresses, at a time when the numbers of these things were
small and this information was still extremely novel to the public.
Wired was among the first magazines to list the email address of its
authors and contributors.
Cover of the June 1997 issue. The main article was about
Apple Computer's NeXT acquisition, Steve Jobs' return as an "advisor"
to then-CEO Gil Amelio, and Apple's dire straits at the
time. It depicts the iconic
Apple logo being crucified.
The tagline "Pray" is a nod to the company's Apple evangelists and
"devout" followers.Associate publisher Kathleen Lyman (formerly of
News Corporation and Ziff Davis) was brought on board to launch Wired
with an advertising base of major technology and consumer advertisers.
Lyman, along with Simon Ferguson (Wired's first advertising
manager), introduced revolutionary ad campaigns by a diverse group of
industry leaders—such as Apple Computer, Intel, Sony, Calvin Klein,
and Absolut—to the readers of the first technology publication with
a lifestyle slant.
The magazine was quickly followed by a companion website (HotWired), a
book publishing division (HardWired), a Japanese edition, and a
short-lived British edition (Wired UK).
Wired UK was relaunched in
April 2009. In 1994, John Battelle, cofounding editor,
Jules Marshall to write a piece on the Zippies. The cover
story broke records for being one of the most publicized stories of
the year and was used to promote Wired's
HotWired spawned websites Webmonkey, the search engine HotBot, and a
weblog, Suck.com. In June 1998, the magazine launched a stock index,
the Wired Index, called the Wired 40 since July 2003.
The fortune of the magazine and allied enterprises corresponded
closely to that of the dot-com bubble. In 1996, Rossetto and the other
participants in Wired Ventures attempted to take the company public
with an IPO. The initial attempt had to be withdrawn in the face of a
downturn in the stock market, and especially the Internet sector,
during the summer of 1996. The second try was also unsuccessful.
Rossetto and Metcalfe lost control of Wired Ventures to financial
Providence Equity Partners
Providence Equity Partners in May 1998, which quickly sold
off the company in pieces. Wired was purchased by Advance
Publications, which assigned it to Advance's subsidiary, New
Condé Nast Publications
Condé Nast Publications (while keeping
Wired's editorial offices in San Francisco). Wired
Digital (wired.com, hotbot.com, webmonkey.com, etc.) was purchased by
Lycos and run independently from the rest of the magazine until 2006,
when it was sold by
Lycos to Advance Publications, returning the
websites to the same company that published the magazine.
The Anderson era
Wilco at the Wired Rave Awards in 2003
Wired survived the dot-com bubble and found new direction under
editor-in-chief Chris Anderson in 2001, making the magazine's coverage
Under Anderson, Wired has produced some widely noted articles,
including the April 2003 "Welcome to the Hydrogen Economy" story, the
November 2003 "Open Source Everywhere" issue (which put Linus Torvalds
on the cover and articulated the idea that the open-source method was
taking off outside of software, including encyclopedias as evidenced
by), the February 2004 "Kiss Your Cubicle Goodbye" issue
(which presented the outsourcing issue from both American and Indian
perspectives), and an October 2004 article by Chris Anderson, which
coined the popular term "the Long Tail".
The November 2004 issue of Wired was published with The Wired CD. All
of the songs on the CD were released under various Creative Commons
licenses in an attempt to push alternative copyright into the
spotlight. Most of the songs were contributed by major artists,
including the Beastie Boys, My Morning Jacket, Paul Westerberg, and
In 2005, Wired received the National
Magazine Award for General
Excellence in the category of 500,000 to 1,000,000
subscribers. That same year, Anderson won Advertising
Age's editor of the year award. In May 2007, the magazine
again won the National
Magazine Award for General
Excellence. In 2008, Wired was nominated for three
Magazine Awards and won the ASME for Design. It also took
home 14 Society of Publication Design Awards, including the Gold for
Magazine of the Year. In 2009, Wired was nominated for four National
Magazine Awards – including General Excellence, Design, Best Section
(Start), and Integration – and won three: General Excellence,
Design, and Best Section (Start). David Rowan from
Wired UK was
awarded the BSME Launch of the Year 2009 Award. On
December 14, 2009, Wired magazine was named
Magazine of the Decade by
the editors of Adweek.
In 2006, writer Jeff Howe and editor Mark Robinson coined the term
"crowdsourcing" in the June issue.
Condé Nast Italia launched the Italian edition of Wired and
Wired.it. On April 2, 2009,
Condé Nast relaunched the UK
edition of Wired, edited by David Rowan, and launched
Wired.co.uk. Also in 2009, Wired writer Evan Ratliff
"vanished", attempting to keep his whereabouts secret, saying "I will
try to stay hidden for 30 days." A $5,000 reward was offered to his
finder(s). Ratliff was found September 8 in New Orleans by
a team effort, which was written about by Ratliff in a later issue. In
2010, Wired released its tablet edition.
Limor Fried of
Adafruit Industries became the first female
engineer featured on the cover of Wired.
In May 2013, Wired was included in
Condé Nast Entertainment with the
announcement of five original webseries, including the National
Security Agency satire
Codefellas and the animated advice series
In November 2016, David Moretti was appointed Creative Director at
Apple Inc.[relevant? – discuss]
Wired endorsed Democratic candidate
Hillary Clinton in the run-up for
the 2016 U.S. presidential election.
WiredType of site
Technology newsOwnerCondé Nast;formerly
Lycos;originally Wired magazineWebsitewww.wired.comAlexa rank 1,200
March 18, 2017[update])CommercialYesLaunchedNovember 20,
1992; 26 years ago (1992-11-20)Current statusActive
The Wired.com website, formerly known as
Wired News and HotWired,
launched in October 1994. The website and magazine were
split in the late 1990s, when the latter was purchased by Condé Nast
Wired News (the website) was bought by
Lycos not long
after. The two remained independent until
Condé Nast purchased Wired
News on July 11, 2006, largely in response to declining
profits. This move finally reunited the print and digital editions of
Wired and both are currently (as of 2019) closely linked editorially.
As of February 2018, Wired.com is paywalled. Users may only access up
to 4 articles per-month without payment.
Today, Wired.com hosts several technology blogs on topics in
transportation, security, business, new products, video games, the
"GeekDad" blog on toys, creating websites, cameras, culture, and
science. It also publishes the
From 2004 to 2008, Wired organized an annual "festival of innovative
products and technologies". A NextFest for 2009 was
2004: May 14–16 at the Fort Mason Center, San Francisco
2005: June 24–26 at Navy Pier, Chicago
2006: September 28 – October 1 at the Jacob K. Javits Convention
Center, New York City
2007: September 13–16 at the Los Angeles Convention Center, Los
2008: September 27 – October 12 at Millennium Park, Chicago
The Geekipedia supplement
Geekipedia is a supplement to Wired.
This article contains embedded lists that may be poorly defined,
unverified or indiscriminate. Please help to clean it up to meet
Wikipedia's quality standards. Where appropriate, incorporate items
into the main body of the article. (April 2014)
This section does not cite any sources. Please help improve this
section by adding citations to reliable sources. Unsourced material
may be challenged and removed. (April 2014) (Learn how and when to
remove this template message)
Wired's writers have included Jorn Barger, John Perry Barlow, John
Battelle, Paul Boutin, Stewart Brand, Gareth Branwyn, Po Bronson,
Scott Carney, Michael Chorost, Douglas Coupland, James Daly, Joshua
Davis, J. Bradford DeLong, Mark Dery, David Diamond, Cory Doctorow,
Esther Dyson, Mark Frauenfelder, Simson Garfinkel, William Gibson, Dan
Gillmor Mike Godwin, George Gilder, Lou Ann Hammond, Chris Hardwick,
Virginia Heffernan, Danny Hillis, John Hodgman, Steven Johnson, Bill
Joy, Richard Kadrey, Leander Kahney, Jon Katz, Jaron Lanier, Lawrence
Lessig, Paul Levinson, Steven Levy, John Markoff, Wil McCarthy, Russ
Mitchell, Glyn Moody, Belinda Parmar, Charles Platt, Josh Quittner,
Spencer Reiss, Howard Rheingold, Rudy Rucker, Paul Saffo, Adam Savage,
Evan Schwartz, Peter Schwartz, Alex Steffen, Neal Stephenson, Bruce
Sterling, Kevin Warwick, Dave Winer, and Gary Wolf.
Guest editors have included director J. J. Abrams, filmmaker James
Cameron, architect Rem Koolhaas, former US President Barack Obama,
director Christopher Nolan, tennis player Serena Williams, and video
game designer Will Wright.
Why the Future Doesn't Need Us
^ "WMG Media Kit 2017" (PDF). Wired. Retrieved March 3,
2018..mw-parser-output cite.citation font-style:inherit
.mw-parser-output .citation q quotes:"""""""'""'" .mw-parser-output
.citation .cs1-lock-free a
.1em center .mw-parser-output .citation .cs1-lock-limited
a,.mw-parser-output .citation .cs1-lock-registration a
.1em center .mw-parser-output .citation .cs1-lock-subscription a
.1em center .mw-parser-output .cs1-subscription,.mw-parser-output
.cs1-registration color:#555 .mw-parser-output .cs1-subscription
span,.mw-parser-output .cs1-registration span border-bottom:1px
dotted;cursor:help .mw-parser-output .cs1-ws-icon a
.1em center .mw-parser-output code.cs1-code
.mw-parser-output .cs1-hidden-error display:none;font-size:100%
.mw-parser-output .cs1-visible-error font-size:100% .mw-parser-output
.cs1-registration,.mw-parser-output .cs1-format font-size:95%
.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left
padding-left:0.2em .mw-parser-output .cs1-kern-right,.mw-parser-output
^ a b French, Alex. "The Very First Issues of 19 Famous Magazines".
Mental Floss. Retrieved August 10, 2015.
^ Greenberg, Juliane (July 28, 2015). "For the Record: The
Relationship Between WIRED and Reddit". Wired. Retrieved January 29,
^ Stahlman, Mark (1996). "The English ideology and Wired Magazine".
Imaginary Futures. Retrieved June 15, 2011.
^ Manjoo, Farhad (July 14, 2008). "Long Tails and Big Heads". Slate.
^ Anderson, Chris (May 8, 2005). "The Long Tail". Wired. Retrieved
July 11, 2017.
^ a b Whitford, David (March 22, 2007). "Hired Guns on the Cheap".
Fortune Small Business. CNN. Retrieved August 7, 2007.
^ Calore, Michael (March 11, 2011). "
Vaporware 2010: The Great White
^ Cobb, Nathan (November 24, 1992). "Terminal Chic:
moving out of computers and into the culture". The Boston Globe.
^ Carr, David (July 27, 2003). "The Coolest
Magazine on the Planet".
The New York Times.
^ Mehegan, David (March 1, 1995). "Multimedia Animal Wired Visionary
Nicholas Negroponte is MIT's Loud Voice of the Future". The Boston
^ Leonard, Andrew (August 18, 1998). "Wired: The book". Salon.com.
Retrieved June 24, 2011.
^ Lam, Brian (March 17, 2008). "Wired on Apple: "Pray" to "Evil
Genius" in 11 Years". Gizmodo. Retrieved March 30, 2019.
^ Thompson, Ben (February 5, 2018). "Apple's Middle Age". Stratechery.
Retrieved March 31, 2019.
^ Brook, Stephen (June 30, 2008). "
Condé Nast to launch Wired in the
UK". The Guardian. London.
^ Wired. July 1994. p. 133.
^ Leibovich, Lori (May 8, 1998). "Wired nests with Condé Nast: Will
the magazine's new owners dull its edge?". Salon.com. Retrieved June
^ Clifford, Stephanie (May 18, 2009). "Wired Struggles to Find Niche
Magazine World". The New York Times. New York. Retrieved June 23,
^ a b "Edge: Chris Anderson". Edge Foundation. Retrieved July 19,
^ "2007 National
Magazine Award Winners Announced" (Press release).
American Society of
Magazine Editors. May 1, 2007.
^ "2009 BSME Awards: The 2009 Winners". British Society of Magazine
Editors. Archived from the original on November 15, 2009. Retrieved
December 8, 2009.
Magazine of the Decade: Wired". AdweekMedia: Best of the 2000s.
Retrieved December 19, 2009.
^ "Anche l'Italia è Wired: ecco le reazioni dei blogger". Sky Italia
(in Italian). March 5, 2009. Archived from the original on March 7,
2009. Retrieved December 5, 2018.
^ Andrews, Robert (March 26, 2009). "Wired.co.uk Goes Live Ahead Of
April 2 Mag Relaunch". PaidContent:UK. Archived from the original on
November 25, 2009.
^ Ratliff, Evan (August 14, 2009). "Author
Evan Ratliff Is on the Lam.
Locate Him and Win $5,000". Wired.
^ "Wired Pushes Digital-First Strategy With Facebook Exclusive".
Adweek. Retrieved May 29, 2018.
^ "Meet the maker -
MIT News Office". MIT. May 31, 2013. Retrieved
June 16, 2013.
^ Hayden, Erik (May 15, 2013). "Conde Nast Entertainment Launches
'Wired' Video Channel". The Hollywood Reporter. Retrieved June 23,
^ Maza, Erik (May 2, 2013). "Condé Entertainment Previews Video
Channels for Vogue, Wired and Vanity Fair". Women's Wear Daily.
Retrieved June 23, 2013.
^ Miller, Chance (November 29, 2016). "Apple taps Wired Magazine's
creative director to join its design team". 9to5Mac. Retrieved
February 9, 2019.
^ "Wired endorses optimism". Wired. August 18, 2016.
^ "Wired.com Site Info". Alexa Internet. Retrieved March 18, 2017.
^ Jeffrey Veen,
HotWired Style, 1997, pp. 14–15.
^ "WN: Wired News". Wired News. December 30, 2005. Archived from the
original on December 30, 2005.CS1 maint: BOT: original-url status
^ "Paywalls make content better, Wired editor Nick Thompson says".
Recode. Retrieved March 2, 2018.
^ "Wired Nextfest". Wired. Archived from the original on April 27,
^ Moses, Lucia (July 31, 2009). "Wired
Magazine Cancels NextFest".
Adweek. Retrieved October 15, 2015.
^ "Geekipedia". Wired. February 13, 2007. Retrieved July 22, 2012.
"Wired UK: what nearly happened", an article on the rise and fall of
Wolf, Gary (2003). Wired: A Romance. New York: Random House.
Wikimedia Commons has media related to Wired magazine people.
Wired Italy website
Wired Japan website
Wired UK website
Forest Grove Leader
South Jersey Times
Staten Island Advance
Ann Arbor News
Grand Rapids Press
Jackson Citizen Patriot
Valley Publishing Company
Bay City Times
Condé Nast Entertainment
Condé Nast Traveler
Condé Nast Traveler
The New Yorker
Condé Nast Traveller
House & Garden
World of Interiors
Hemmings Motor News
Gloucester County Times
The Hillsboro Argus
Long Island Daily Press
News of Cumberland Co.
St. Louis Globe-Democrat
WWOR EMI Service
Bright House Networks
Bay News 9
Bright House Sports Network
Sporting News Media
In Demand (part owner)
vteWhole Earth CatalogEditors
Ken Kesey (guest)
Whole Earth Software Catalog and Review
Whole Earth Review/Whole Earth
Whole Earth Access
Whole Internet User's Guide and Catalog
Long Now Foundation
vteMajor English-language science and technology magazinesAustralia
BBC Sky at Night
Scientific American Mind
Sky & Telescope
Science and technology magazines category
Communications of the ACM
Proceedings of the Royal Society