Wine Institute (California)
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The Wine Institute is a
public policy Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public p ...
advocacy Advocacy is an Action (philosophy), activity by an individual or advocacy group, group that aims to influence decision making, decisions within political, economic, and social institutions. Advocacy includes activities and publications to infl ...
organization representing over 1,000
California wine California wine production has a rich viticulture history since 1680 when Spanish Jesuit missionaries planted ''Vitis vinifera'' vines native to the Mediterranean region in their established missions to produce wine for religious services. I ...
ries and affiliated businesses. Led by
Bobby Koch Robert P. Koch (born January 13, 1960) is the president and CEO of the Wine Institute, acting as its chief lobbyist in Washington, D.C. and Sacramento, California. Life and career Koch is the son of George William Koch, past president of the ...
, its mission is "to initiate state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine." The Wine Institute is the only advocacy group representing the California wine industry at the state, federal and international levels. The organization's initiatives include: * a partnership with the California Travel and Tourism Commission to showcase California's wine and food offerings * an export program providing marketing support for California wines outside the US with trade representation in 16 countries * promotion of sustainable winegrowing, in conjunction with the
California Association of Winegrape Growers The California Association of Winegrape Growers (CAWG) was established in 1974 as an advocate for California's wine grape growers, providing leadership on research and education programs, public policies, sustainable farming practices and trade po ...
The Institute is based in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, with offices in
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, six regions of the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and 16 countries abroad.


See also

*
Leon Adams Leon David Adams (February 1, 1905 – September 14, 1995) was an American journalist, publicist, historian and co-founder of the Wine Institute. In 1958, Adams book ''Commonsense Book of Wine'' was published, which sought to bring table wi ...
, co-founder of the Wine Institute


References


External links

* Wine industry organizations Organizations based in San Francisco California wine organizations Organizations established in 1934 1934 establishments in California Food and drink in the San Francisco Bay Area Alcohol industry trade associations 501(c)(6) nonprofit organizations {{wine-stub