William H. Danforth (September 10, 1870 – December 24, 1955) was an American businessman known for founding

Ralston Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Fr ...

in St. Louis, Missouri in 1894. He was a co-founder of the American Youth Foundation (AYF) and the author of the book, ''I Dare You!''.

Early life and education

Danforth was raised in Charleston, Missouri. He graduated from Washington University in St. Louis.

Career

Ralston's checkerboard logo evolved from a personal development concept Danforth put forth in his book ''I Dare You!'' (1931), in which he used a checkerboard to explain it. Danforth proposed that four key components in life need to be in balance. In the illustration, "Physical" was on the left, "Mental" on top, "Social" on right and "Religious" on the bottom. To be healthy, you needed the four squares to stay in balance and one area was not to develop at expense of the other. The concept became intertwined with the company in 1921 when it began selling feed that was pressed in cubes called "checkers." The ''Christian Science Monitor'' named ''I Dare You!'' as one of the top 10 self-help books of all time. Through the Danforth Foundation, he subsidized the construction of 24 Danforth Chapels on college campuses around the United States, and one in Japan.Danforth Chapel Origins
''

East Valley Tribune The ''East Valley Tribune'' is a newspaper concentrated on cities within the East Valley region of metropolitan Phoenix, including Mesa, Tempe, Chandler, Gilbert, and Queen Creek. Formerly a daily newspaper, the ''Tribune'' resulted from t ...

'' Oct 19, 2007, retrieved July 8, 2011

Berea College Berea College is a private liberal arts work college in Berea, Kentucky. Founded in 1855, Berea College was the first college in the Southern United States to be coeducational and racially integrated. Berea College charges no tuition; every a ...

, which Danforth attended, has one of them. It is part of the Draper Building. The outer wall contains stones from Danforth's personal collection, obtained from various locations of historic importance.

Personal life

Danforth's son was Donald Danforth, a former chief executive of the company. His grandsons include former U.S. Senator

John Danforth John Claggett Danforth (born September 5, 1936) is an American politician, attorney and diplomat who began his career in 1968 as the Attorney General of Missouri and served three terms as United States Senator from Missouri. In 2004, he served br ...

and former

Washington University Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is r ...

chancellor William "Bill" H. Danforth.

Notes

External links

Purina profile of DanforthWilliam Danforth Quotes
* American food company founders American food industry business executives Ralston Purina 1870 births 1955 deaths Businesspeople from St. Louis People from Charleston, Missouri Washington University in St. Louis alumni Berea College alumni 19th-century American businesspeople 20th-century American businesspeople {{Missouri-stub