Will H. Hays
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William Harrison Hays Sr. (; November 5, 1879 – March 7, 1954) was an American
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
politician. As chairman of the
Republican National Committee The Republican National Committee (RNC) is a U.S. Political action committee, political committee that assists the Republican Party (United States), Republican Party of the United States. It is responsible for developing and promoting the Republi ...
from 1918–1921, Hays managed the successful 1920 presidential campaign of
Warren G. Harding Warren Gamaliel Harding (November 2, 1865 – August 2, 1923) was the 29th president of the United States, serving from 1921 until his death in 1923. A member of the Republican Party, he was one of the most popular sitting U.S. presidents. A ...
. Harding then appointed Hays to his cabinet as his first
Postmaster General A Postmaster General, in Anglosphere countries, is the chief executive officer of the postal service of that country, a ministerial office responsible for overseeing all other postmasters. The practice of having a government official responsib ...
. He resigned from the cabinet in 1922 to become the first chairman of the
Motion Picture Producers and Distributors of America The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
. As chairman, Hays oversaw the promulgation of the
Motion Picture Production Code The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...
(informally known as the Hays Code), which spelled out a set of moral guidelines for the self-censorship of content in
American cinema The cinema of the United States, consisting mainly of major film studios (also known as Hollywood) along with some independent film, has had a large effect on the global film industry since the early 20th century. The dominant style of Ame ...
.


Early life

William Harrison Hays Sr. was born November 5, 1879 in Sullivan, Indiana."Will H. Hays", Hollywood Walk of Fame, Hollywood Chamber of Commerce
/ref> He attended
Wabash College Wabash College is a private liberal arts men's college in Crawfordsville, Indiana. Founded in 1832 by several Dartmouth College graduates and Midwestern leaders, it enrolls nearly 900 students. The college offers an undergraduate liberal arts cu ...
in
Crawfordsville, Indiana Crawfordsville is a city in Montgomery County in west central Indiana, United States, west by northwest of Indianapolis. As of the 2020 census, the city had a population of 16,306. The city is the county seat of Montgomery County, the only char ...
.


Career

He was the
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
of
Warren G. Harding Warren Gamaliel Harding (November 2, 1865 – August 2, 1923) was the 29th president of the United States, serving from 1921 until his death in 1923. A member of the Republican Party, he was one of the most popular sitting U.S. presidents. A ...
's successful campaign for the
Presidency of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
in the 1920 election and was subsequently appointed Postmaster General. While serving in the Harding Administration, he became peripherally involved in the
Teapot Dome scandal The Teapot Dome scandal was a bribery scandal involving the administration of United States President Warren G. Harding from 1921 to 1923. Secretary of the Interior Albert Bacon Fall had leased Navy petroleum reserves at Teapot Dome in Wyomi ...
.


Teapot Dome scandal

Oilman
Harry Ford Sinclair Harry Ford Sinclair (July 6, 1876 – November 10, 1956) was an American industrialist, and the founder of Sinclair Oil. He was implicated in the 1920s Teapot Dome scandal, and served six months in prison for jury tampering. Afterwards he return ...
devised a scheme in which twenty-five cents was diverted from the sale of every barrel of oil sold from the oil field leases that were the focus of the
Teapot Dome scandal The Teapot Dome scandal was a bribery scandal involving the administration of United States President Warren G. Harding from 1921 to 1923. Secretary of the Interior Albert Bacon Fall had leased Navy petroleum reserves at Teapot Dome in Wyomi ...
. Sinclair testified that he "loaned" Will H. Hays, then-chairman of the Republican National Committee, $185,000 worth of
Liberty Bonds A liberty bond (or liberty loan) was a war bond that was sold in the United States to support the Allied cause in World War I. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financi ...
, later getting back $100,000. Sinclair also gave Hays $75,000 as an outright gift to the Committee. At the time, Hays was attempting to pay off the 1920 Republican campaign debt. Hays later approached a number of wealthy men and told them that if they would contribute to pay down the Committee's debt, he would reimburse them for their contributions with Liberty Bonds. In 1924, after his resignation from the Harding administration, and while he was serving as President of the Motion Picture Producers and Distributors of America, Hays was called to testify before the Senate Committee on Public Lands. When asked how much money Sinclair had contributed to the Republican Party, Hays testified that his contribution was $75,000. In 1928, after more details of Sinclair's scheme had emerged, Hays was called to testify again. Hays then told the full story of Sinclair's contribution, including the donation of $185,000 in Liberty Bonds and the $75,000 cash contribution. He stated that he had not mentioned the bonds in his earlier testimony because the Committee "had not asked about any bonds." While there was some public perception that Hays was attempting to conceal Sinclair's large contribution to the Republican National Committee, he testified that he was "using the bonds to raise money for the deficit."


Chairman of the Motion Picture Producers and Distributors of America

Hays resigned his cabinet position on January 14, 1922, to become Chairman of the Motion Picture Producers and Distributors of America shortly after the organization's founding. He began his new job, at a $35,360 annual salary (), on March 6 of that year. There was speculation that he would be paid between $100,000 and $150,000 a year. The goal of the organization was to improve the image of the movie industry in the wake of the scandal surrounding the alleged rape and murder of model and actress
Virginia Rappe Virginia Caroline Rappe (; July 7, 1891 – September 9, 1921) was an American model and silent film actress. Working mostly in bit parts, Rappe died after attending a party with actor Roscoe "Fatty" Arbuckle, who was accused of manslaughter a ...
, of which film star
Roscoe "Fatty" Arbuckle Roscoe Conkling "Fatty" Arbuckle (; March 24, 1887 – June 29, 1933) was an American silent film actor, comedian, director, and screenwriter. He started at the Selig Polyscope Company and eventually moved to Keystone Studios, where he worked w ...
was accused, and amid growing calls by religious groups for federal censorship of the movies. Hiring Hays to "clean up the pictures" was, at least in part, a public relations ploy and much was made of his conservative credentials, including his roles as a Presbyterian deacon and past chairman of the Republican Party. In his new position in Hollywood, Hays' main roles were to persuade individual state censor boards not to ban specific films outright and to reduce the financial impact of the boards' cuts and edits. At that time, the studios were required by state laws to pay the censor boards for each foot of film excised and for each title card edited; in addition, studios also had the expense of duplicating and distributing separate versions of each censored film for the state or states that adhered to a particular board's decisions. Hays attempted to reduce studio costs (and improve the industry's image in general) by advising individual studios on how to produce movies to reduce the likelihood that the film would be cut. Each board kept its "standards" secret (if, indeed, they had any standardization at all), so Hays was forced to intuit what would or would not be permitted by each board. At first he applied what he called "The Formula" but it was not particularly successful; from that he developed a set of guidelines he called "The Dont's and Be Carefuls". In general his efforts at pre-release self-censorship were unsuccessful in quieting calls for federal censorship. Catholic bishops and lay people tended to be wary of federal censorship and favored the Hays approach of self-censorship; these included the outspoken Catholic layman Martin J. Quigley, publisher of ''Exhibitors Herald-World'' (a trade magazine for independent exhibitors). For several months in 1929, Martin Quigley,
Joseph Breen Joseph Ignatius Breen (October 14, 1888 – December 5, 1965) was an American film censor with the Motion Picture Producers and Distributors of America who applied the Hays Code to film production.Staff report (December 8, 1965). Joseph I ...
, Father
Daniel A. Lord Daniel Aloysius Lord (23 April 1888 – 15 January 1955) was an American Jesuit priest and Catholic writer. He wrote 32 books, 15 booklets, and 228 pamphlets, as well as countless articles. Lord also wrote 70 plays, musicals, and pageants. He ...
S.J., Father FitzGeorge Dinneen S.J., and Father Wilfred Parsons (editor of Catholic publication ''America'') discussed the desirability of a new and more stringent code of behavior for the movies. With the blessing of Cardinal George W. Mundelein of Chicago, Father Lord authored the code, which later became known as "The
Production Code The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...
", "the code", and "The Hays Code". It was presented to Will Hays in 1930 who said, "My eyes nearly popped out when I read it. This was the very thing I had been looking for". The studio heads were less enthusiastic but they agreed to make the code the rule of the industry, albeit with many loopholes that allowed studio producers to override the Hays Office's application of it. From 1930 to 1934, the production code was only slightly effective in fighting back calls for federal censorship. However, things came to a head in 1934 with widespread threats of Catholic boycotts of "immoral" movies, as well as reduced funding from Catholic financiers such as A. P. Giannini of the
Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...
. As a result, the studios granted Hays' organization full authority to enforce the production code on all studios, creating a relatively strict regime of self-censorship which endured for decades. (The code was set aside in the 1960s when the age-based rating system in force today was adopted.) Also in 1934, to deal with "inappropriate" industry personnel, alongside the code's concern with the industry's output, Hays created a list of 117 names of performers whose personal lives he thought made them unfit to appear in films. Hays' philosophy might best be summed up by a statement he reportedly made to a movie director: "When you make a woman cross her legs in the films, maybe you don't need to see how she can cross them and stay within the law; but how low she can cross them and still be interesting". Hays faced much international pressure to block film scripts and scenes offensive to foreign nations. Many European nations imposed quotas designed to boost domestic productions over Hollywood imports. A key accomplishment of Hays was his work with the U.S. government, particularly the State Department and the Department of Commerce, in maintaining Hollywood's domination of overseas movie markets.


Central Casting

When the entertainment industry started to take off in the early 1920s, thousands of people flocked to Hollywood with hopes of becoming the next big star. These hopefuls were called " extras" because they were the extra people who filled out scenes. The main way to find work at this time was to wait outside the gates of studios, hoping to be hired on the spot. With little regulation on hiring film extras, many people were exploited while looking for work. In an effort to fix the employment issues and exploitation that plagued the industry, Hays commissioned several studies of the employment conditions in Hollywood, including one from
Mary van Kleeck Mary Abby van Kleeck (June 26, 1883June 8, 1972) was an American social scientist of the 20th century. She was a notable figure in the American labor movement as well as a proponent of scientific management and a planned economy. An American of ...
, a prominent sociologist with the Russell Sage Foundation. After reviewing the results of the studies, Hays adopted a suggestion of van Kleeck's and created the Central Casting Corporation in 1925 as a way to regulate the hiring of extras in Hollywood.


Production Code

The production code enumerated three "General Principles": #No picture shall be produced that will lower the moral standards of those who see it. Hence the sympathy of the audience should never be thrown to the side of crime, wrongdoing, evil or sin. #Correct standards of life, subject only to the requirements of drama and entertainment, shall be presented. #Law, natural or human, shall not be ridiculed, nor shall sympathy be created for its violation. Specific restrictions were spelled out as "Particular Applications" of these principles: :* Nudity and suggestive dances were prohibited. :*The ridicule of religion was forbidden, and ministers of religion were not to be represented as comic characters or villains. :*The depiction of illegal drug use was forbidden, as well as the use of liquor, "when not required by the plot or for proper characterization." :*Methods of crime (e.g. safe-cracking, arson, smuggling) were not to be explicitly presented. :*References to sex perversions such as homosexuality and venereal disease were forbidden, as were depictions of childbirth. :*The language section banned various words and phrases that were considered to be offensive. :*Murder scenes had to be filmed in a way that would discourage imitations in real life, and brutal killings could not be shown in detail. :*"Revenge in modern times" was not to be justified. :*The sanctity of marriage and the home had to be upheld. :*"Pictures shall not infer that low forms of sex relationship are the accepted or common thing." :*Adultery and illicit sex, although recognized as sometimes necessary to the plot, could not be explicit or justified and were not supposed to be presented as an attractive option. :*Portrayals of
miscegenation Miscegenation ( ) is the interbreeding of people who are considered to be members of different races. The word, now usually considered pejorative, is derived from a combination of the Latin terms ''miscere'' ("to mix") and ''genus'' ("race") ...
were forbidden. :*"Scenes of Passion" were not to be introduced when not essential to the plot. :*"Excessive and lustful kissing" was to be avoided, along with any other treatment that might "stimulate the lower and baser element." :*The flag of the United States was to be treated respectfully, and the people and history of other nations were to be presented "fairly." :*"
Vulgarity Vulgarity is the quality of being common, coarse, or unrefined. This judgement may refer to language, visual art, social class, or social climbers. John Bayley claims the term can never be self-referential, because to be aware of vulgarity is to ...
", defined as "low, disgusting, unpleasant, though not necessarily evil, subjects" must be "subject to the dictates of good taste." :*Capital punishment, " third-degree methods", cruelty to children and animals, prostitution and surgical operations were to be handled with similar sensitivity.


Death

After his retirement, Will H. Hays returned to Sullivan, Indiana, where he died on March 7, 1954. His widow died in 1960. The Los Angeles Street post office in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
is formally named the Will Hays Station in his memory.


In popular culture

In their 1940 short ''No Census, No Feelings'',
The Three Stooges The Three Stooges were an American vaudeville and comedy team active from 1922 until 1970, best remembered for their 190 short subject films by Columbia Pictures. Their hallmark styles were physical farce and slapstick. Six Stooges appeared ...
refer to Will Hays and his position as censor czar in a joke, when Moe tells Curly, "We have a job now, we're working for the Census"; Curly replies "You mean Will Hays?" in a word association of "census" and "censors".


See also

* List of people on the cover of ''Time Magazine'': 1920s – September 13, 1926


References


Bibliography

*Black, Gregory D. ''Hollywood Censored: Morality Codes, Catholics, and the Movies.'' New York: Cambridge University Press, 1994; . *Hays, Will H. ''The Memoirs of Will H. Hays''. Garden City, New York: Doubleday & Company, Inc., 1955. *Jarvie, Ian. ''Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920–1950''. New York: Cambridge University Press, 1992. *Trumpbour, John. ''Selling Hollywood to the World: U.S. and European Struggles for Mastery of the Global Film Industry, 1920–1950''. New York: Cambridge University Press, 2002.


External links


''Time'' magazine cover: Will H. Hays – Sept. 13, 1926
* *
Will H. Hays Collection, Indiana State Library, Rare Books and ManuscriptsHays Manuscript Collection, Lilly LibraryMr Will H. Hays at the Motion Picture Producers and Distributors of America Digital Archive
, - , - {{DEFAULTSORT:Hays, Will H 1879 births 1954 deaths 20th-century American politicians American activists American Presbyterians Harding administration cabinet members Indiana Republicans People from Sullivan, Indiana Republican National Committee chairs United States Postmasters General Chairs of the Motion Picture Association Old Right (United States)