SigFig (formerly Wikinvest) is a

financial technology Fintech, a portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are r ...

company based in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

that builds

robo-advisor Robo-advisors or robo-advisers are a class of financial adviser that provide financial advice and investment management online with moderate to minimal human intervention. They provide digital financial advice based on mathematical rules or algori ...

y and

customer engagement Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D l ...

software. SigFig's robo-investing platform is available directly to consumers via web and mobile app. SigFig also white-labels its platforms to financial institutions, including Wells Fargo and UBS.

Wikinvest History

Wikinvest was founded in 2006 by Parker Conrad and Michael Sha. As of November 2008, the site covered over 1800 companies and over 180 economic issues, and had around 1400 contributors. Wikinvest was a winner in the 2008

SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...

Interactive Web Awards. Wikinvest also provided a

syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

service for financial

bloggers A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

, the ''Wikinvest Wire''. Additionally, the site's ''WikiCharts'' feature allowed financial charts to be annotated as well as embedded in other websites. Contributions fell under two main categories, ''companies'' and ''concepts''. The former offered financial and business analysis on individual

corporations A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

, whereas the latter examined trends in broader

economic An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with th ...

issues. In addition to being an information resource for the public, the site's

financial analysis Financial analysis (also known as financial statement analysis, accounting analysis, or analysis of finance) refers to an assessment of the viability, stability, and profitability of a business, sub-business or project. It is performed by prof ...

has also been cited in mainstream business publications such as the ''

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

''.

SigFig History

In May 2012, Wikinvest announced that it would be a portfolio tracking and investment adviser referral service with a new name, SigFig. Wikinvest had 400,000 users. Parker Conrad and Michael Sha said that Wikinvest would eventually be phased out. the Wikinvest website continues to work, but the mobile apps no longer function. Accounts are now mirrored to SigFig.com with the same username and password as the Wikinvest website, but with new, additional features available. Beginning in 2019, SigFig began to expand into the retail banking space with the launch of SigFig Atlas, a customer needs data discovery, sales enablement, and conversational intelligence software platform. SigFig was also named the top-performing robo-advisor for 2016-2020 investment returns by Backend Benchmarking.

References

External links

* {{Official website Finance websites Financial services companies established in 2006 Internet properties established in 2006 MediaWiki websites Works about business