Who Do You Trust?
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''Who Do You Trust?'' (originally titled ''Do You Trust Your Wife?'' until July 1958) is an American television
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
. The show aired from September 30, 1957 to November 15, 1957, at 4:30 pm Eastern on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
, and from November 18, 1957 to December 27, 1963 at 3:30 pm Eastern. This schedule helped garner a significant number of young viewers coming home from school. (The revised title also outraged English teachers, who preferred "Whom Do You Trust?") The series was initially emceed by
Johnny Carson John William Carson (October 23, 1925 – January 23, 2005) was an American television host, comedian, writer and producer. He is best known as the host of ''The Tonight Show Starring Johnny Carson'' (1962–1992). Carson received six Pr ...
and announced by Bill Nimmo. A year into the run, Nimmo was replaced by
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game sh ...
, and from that point until 1992 Carson and McMahon would spend the majority of their careers together. The pair departed in 1962 when Carson was hired to take over from
Jack Paar Jack Harold Paar (May 1, 1918 – January 27, 2004) was an American talk show host, author, radio and television comedian, and film actor. He was the second host of ''The Tonight Show'' from 1957 to 1962. ''Time'' magazine's obituary of Paar repo ...
on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
's ''
Tonight Tonight may refer to: Television * ''Tonight'' (1957 TV programme), a 1957–1965 British current events television programme hosted by Cliff Michelmore that was broadcast on BBC * ''Tonight'' (1975 TV programme), a 1975–1979 British current ...
'', which had been retitled ''The Jack Paar Show'' (and changed back to an earlier title, ''The Tonight Show'', under Carson), where the two would spend the next thirty years together.
Woody Woodbury Robert Dennis Woodbury (born February 9, 1924) is an American comedian, actor, television personality and talk show host. He is known for his best-selling comedy albums of risqué stories, most of which were released in the early 1960s. He was am ...
took over the ''Who Do You Trust?'' hosting position while Nimmo returned to announce. The show was produced at the Little Theater on 44th Street in New York (today known as the Helen Hayes Theater).


Gameplay

Three couples competed on each show, nearly always a man and a woman chosen for their unique backgrounds; the announcer would introduce couples one at a time, and Carson spent more time interviewing the contestants than quizzing them. In the quiz portion, Carson would tell the male contestant the category of the upcoming question; the man would then have to decide whether to answer the question himself or "trust" the woman to do so. Three questions were played per couple, worth $25, $50, and $75; if two or all three couples tied in the cash winnings, they were asked a question involving a numerical answer; the couple coming closest to the correct answer moved on to the bonus game.


Bonus round

From 1957 until the quiz-show scandals in 1959, the bonus round pitted the day's winners against the winners from the previous day. One partner from each team, usually the man, was placed in an isolation booth and asked a question with several answers. The one who got the most correct answers won $500 and the right to return the following day. After the scandals, in which ''Who Do You Trust?'' was not involved, the bonus round involved the winning couple attempting to unscramble a name or phrase in fifteen seconds.


Broadcast history

''Who Do You Trust?'' began as a
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
prime time game titled ''Do You Trust Your Wife?'', emceed by ventriloquist
Edgar Bergen Edgar John Bergen (born Edgar John Berggren; February 16, 1903 – September 30, 1978) was an American ventriloquist, actor, comedian, vaudevillian and radio performer, best known for his proficiency in ventriloquism and his characters Ch ...
, which ran from January 3, 1956, to March 26, 1957. On the original show all the contestants were married couples chosen for their unique backgrounds. After a brief chat with Bergen (and his dummies "Charlie McCarthy", "Mortimer Snerd" and "Effie Klinker") the couples would try to answer four questions. The first was a match question, where the spouses tried to match each other's answer to a question about their married life. The remaining questions were of general knowledge, where after the category was revealed, the husband chose whether to answer himself or "trust" his wife to do so, hence the name of the show. The first correct answer won $100, the second added $200, and the third $300. For the fourth question they could wager any of their winnings by answering a question from one of six categories ranging in value and difficulty from $100 to $600. If the couple won no money, they would answer a very easy $100 question. The couple with the most money competed with the winners from the previous week's show to name as many items as possible in a category with the couple coming up with the most answers receiving $100 a week for a year. Couples could return to the show until defeated; one couple, Erik and Helena Gude, remained on the show long enough to amass $120,800. In 1957, Carson's career was in serious trouble due to the cancellation of his prime time CBS variety series ''
The Johnny Carson Show ''The Johnny Carson Show'' was a 1955–56 half-hour prime time television variety show starring Johnny Carson. While working as a staff writer on ''The Red Skelton Show'', local Los Angeles television comedian Carson filled in as host when Sk ...
'' when he became a daytime
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
host. The series immediately launched him into the public consciousness. When it returned as a daytime show on ABC on September 30, it kept the ''Do You Trust Your Wife?'' title until July 1958, changing its title to expand the scope of contestants beyond married couples. One major difference between Carson and
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
's ''
You Bet Your Life ''You Bet Your Life'' is an American comedy quiz series that has aired on both radio and television. The original and best-known version was hosted by Groucho Marx of the Marx Brothers, with announcer and assistant George Fenneman. The show deb ...
'' host
Groucho Marx Julius Henry "Groucho" Marx (; October 2, 1890 – August 19, 1977) was an American comedian, actor, writer, stage, film, radio, singer, television star and vaudeville performer. He is generally considered to have been a master of quick wit an ...
was that Carson often participated in demonstrations of the contestants' interests or hobbies. On one memorable show he tried his hand at driving a miniature race car (and crashed into a wall), while on another he donned scuba gear and dived into a tank of water. Groucho, on the other hand, almost never left his desk, letting his announcer,
George Fenneman George Watt Fenneman (November 10, 1919 – May 29, 1997) was an American radio and television announcer. Fenneman is best remembered as the show announcer and straight man on Groucho Marx's '' You Bet Your Life''. Marx, said of Fenneman in 1976, ...
, take part in the demonstrations. As was almost always the case in daytime television programs of the era, including soap operas and even children's shows, all of the background music on ''Who Do You Trust?'' was supplied by a single organist, which was John Gart for this series. In March 1962, Carson was asked to take over from
Jack Paar Jack Harold Paar (May 1, 1918 – January 27, 2004) was an American talk show host, author, radio and television comedian, and film actor. He was the second host of ''The Tonight Show'' from 1957 to 1962. ''Time'' magazine's obituary of Paar repo ...
on ''The Tonight Show'', but he still had six months remaining on his contract with ABC. When Carson and McMahon left to do ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has aired on NBC since 1954. The show has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 201 ...
'' (after the September 7, 1962 show) they were replaced by comedian
Woody Woodbury Robert Dennis Woodbury (born February 9, 1924) is an American comedian, actor, television personality and talk show host. He is known for his best-selling comedy albums of risqué stories, most of which were released in the early 1960s. He was am ...
and original announcer Bill Nimmo. The series continued until December 27, 1963. When ABC picked up ''Do You Trust Your Wife?'', it created a scheduling conflict with the popular ''
American Bandstand ''American Bandstand'', abbreviated ''AB'', is an American music-performance and dance television program that aired in various versions from 1952 to 1989, and was hosted from 1956 until its final season by Dick Clark, who also served as the pro ...
'', hosted by
Dick Clark Richard Wagstaff Clark (November 30, 1929April 18, 2012) was an American radio and television personality, television producer and film actor, as well as a cultural icon who remains best known for hosting ''American Bandstand'' from 1956 to 198 ...
, in the afternoon lineup. At the time ''American Bandstand'' (which had just premiered) aired for ninety minutes from 3 PM to 4:30 PM daily and was popular enough that ABC did not want to move it out of its timeslot, so a compromise was reached. ''Do You Trust Your Wife?'' was placed in the 3:30 PM timeslot that ABC had originally intended for the show, with the remainder of ''American Bandstand'' following it at 4 PM. This lasted until 1961, when ABC reduced ''American Bandstand'' by thirty minutes and started it immediately after what was now ''Who Do You Trust?''. In Philadelphia, ABC affiliate
WFIL-TV WPVI-TV (channel 6), branded on-air as 6 ABC, is a television station in Philadelphia, Pennsylvania, United States, airing programming from the ABC network. Owned and operated by the network's ABC Owned Television Stations division, the station ...
, which produced ''Bandstand'' continued to air the show locally at 3:30. The station ran ''Who Do You Trust?'' on a one-week delay earlier in the afternoon.


International versions

A British version of ''Do You Trust Your Wife?'' was produced by ATV in September 1956 and was hosted by
Bob Monkhouse Robert Alan Monkhouse (1 June 1928 – 29 December 2003) was an English comedian, writer and actor. He was the host of television game shows including ''The Golden Shot'', ''Celebrity Squares'', ''Family Fortunes'' and '' ''Wipeout'. Early ...
(making this his first time hosting a game show) and
Denis Goodwin Denis Ian Goodwin (19 July 1929 – 26 February 1975) was a radio and television comedy scriptwriter and actor, best known for his writing partnership with Bob Monkhouse, with whom he also compèred the ''Smash Hits'' programme on Radio Luxemb ...
. The show was based on the Edgar Bergen version and featured a top prize of £2 per week for a whole year (for a grand total of £104). The show was cancelled after one series and replaced with a loose remake called ''Bury Your Hachet'' (also hosted by Monkhouse and Goodwin), which proved to be even worse and was gone by the end of 1957. An Australian version aired in
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
from 1957 to 1958 on station GTV-9, at a time when Australian television series often aired in just a single city. Based on the Edgar Bergen version, the Melbourne version was hosted by ventriloquist Ron Blaskett and his three dolls.


References

*David Schwartz, Steve Ryan, and Fred Wostbrock, ''The Encyclopedia of TV Game Shows'' (3rd edition, 1999) *Laurence Leamer, ''King of the Night'' (1989)


External links

* * {{S-end American Broadcasting Company original programming 1950s American game shows 1960s American game shows 1957 American television series debuts 1963 American television series endings American game shows English-language television shows Black-and-white American television shows Black-and-white Australian television shows Television series by CBS Studios