Whitney Wolfe Herd

Whitney Wolfe Herd (born July 5, 1989) is an American entrepreneur.
She is the founder and CEO of publicly traded Bumble, Inc, an online dating platform, launched in 2014. She was previously the vice president of marketing and Co-Founder of Tinder. Wolfe Herd was named as one of 2017's and 2018's ''Forbes'' 30 Under 30, and in 2018 she was named in the ''Time'' 100 List. In February 2021, Wolfe Herd became the world's youngest, female, self-made billionaire when she took Bumble public. She is the youngest woman to have taken a company public, at age 31.

Early life and education

Wolfe Herd was born as Whitney Wolfe in Salt Lake City, Utah, to Kelly Wolfe, who was Catholic, and Michael Wolfe, a property developer, who was Jewish. Wolfe Herd attended Judge Memorial Catholic High School. When she was in sixth grade, the family went on a sabbatical in Paris, France.

Wolfe Herd attended Southern Methodist University, where she majored in international studies and was a member of the Kappa Kappa Gamma sorority. While in college and at the age of 20, she started a business selling bamboo tote bags to benefit areas affected by the BP oil spill. Wolfe Herd partnered with celebrity stylist Patrick Aufdenkamp to launch the non-profit organization called the "Help Us Project". The bags received national press after celebrities such as Rachel Zoe and Nicole Richie were photographed with them. Soon after, she introduced a second business with Aufdenkamp called "Tender Heart", a clothing line dedicated to raising awareness around human trafficking and fair trade. After graduating, Wolfe Herd traveled to Southeast Asia where she worked with orphanages.

Career

Early career

In 2012, at age 22, Wolfe Herd joined the startup Cardify, a project led by Sean Rad through Hatch Labs IAC incubator. The project was later abandoned, but Wolfe Herd joined the development team for the dating app Tinder (previously known as MatchBox) with Rad and Chris Gulczynski.

Wolfe Herd became vice president of marketing for Tinder. She was reportedly behind the name of the app, taking inspiration from the flame logo and the idea of tinder, which is easily combustible material used to start a fire. She has also been credited with fueling its popularity on college campuses and growing its user base.

Wolfe Herd resigned from Tinder in April 2014 due to growing tensions with other company executives. On June 30 she filed a lawsuit against Tinder for sexual harassment. She reportedly received more than as well as stock as part of a settlement in September 2014.

Having received online hate, Wolfe Herd started sketching out a female-only social network centered around compliments which was to be called Merci. Even though she didn't want to go back to the dating industry initially, in the following months she cooperated with Badoo on assembling a team and developing a new female-friendly dating app. She planned to name the app Moxie, but this name was already taken.

Bumble, Inc (2014 - present)

In December 2014, Wolfe Herd moved to Austin, Texas, and founded Bumble, a female-focused dating app. By December 2015, the app had reached over 15 million conversations and 80 million matches. After Wolfe Herd left Tinder, Andrey Andreev, founder of Badoo

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