Whiskas (formerly known as Kal Kan) is a brand of cat food sold
throughout the world. It is owned by the American company Mars,
Incorporated. It is available either as meat-like pieces in cans,
pouches, or dry biscuits. Most packaging is a recognisable purple
color with a stylized silhouette of a cat's head.
3 In popular culture
5 External links
Whiskas was originally known as Kal Kan when it started in 1936. In
1988, the company changed its name to
Whiskas in order to promote its
cat food internationally.
In the United States,
Whiskas is made in
McLean, Virginia by Pedigree
In the UK, a well-known advertising slogan for
Whiskas was "eight out
of ten owners said their cat prefers it". After a complaint to the
Advertising Standards Authority, this was changed to "eight out of ten
owners who expressed a preference said their cat prefers it". The
British panel show
8 out of 10 Cats
8 out of 10 Cats took its name from the slogan. The
slogan has been much imitated – in the 1980s, Red Stripe Lager was
advertised with the slogan "9 out of 10 cats prefer it", a play on
"cat" meaning a trendy person. Similarly, a 1987 TV advertisement for
Pretty Polly in which a nylon stocking was used to replace the fan
belt in a Jaguar car used the slogan "So smooth, 9 out of 10 cats
prefer them", "cat" this time being a reference to the make of car
In 1998, Australian rules footballer
Garry Hocking changed his name by
deed poll to "Whiskas" as part of the Geelong Football Club promotion
with the company. It was the first such publicity stunt of its
On 27 January 1999,
Whiskas singles aired the very first "commercial
for cats" on American TV. The VHS release featured a small segment on
how the advert worked, and showed several cats' reactions. The advert
itself was a collection of clips with contrasting colours, fish and
video captured from underwater. The end of the video (before fading
out and then running again) claimed that "In our tests, 8 out of 10
preferred it", a previously mentioned slogan for the company.
In Hungary, the
Whiskas advertising slogan is "A macskák Whiskast
vennének", which means "Cats would buy
Whiskas (if they could)".
Slogans with the same meaning are used in Serbia, Germany, Finland,
Estonia, France, Slovakia, Czech Republic, Russia, Romania, Poland and
In Denmark, there once was an advertising slogan which said "Katte
ville vælge Whiskas" which means "Cats would choose Whiskas." In
Sweden, a similar slogan is used: "
Whiskas - Om katten själv får
välja" which means "
Whiskas - If the cat itself gets to choose."
In Russia, the slogan was "Ваша киска купила бы
Вискас" which means "Your kitty would buy Whiskas" where the
phrase is rhymed since one of the words for 'kitty' and 'Whiskas'
rhyme in Russian.
In popular culture
Kal Kan branded dog food appears prominently in the opening sequence
automation, of the 1985 American science-fiction adventure comedy Back
to the Future, prior to changing the name three years later.
^ Barbara, Alysen (2002). The electronic reporter: broadcast
journalism in Australia. University of New South Wales Press Ltd.
Franklin Clarence Mars
Ethel V. Mars
Forrest Mars Sr.
Forrest Mars Jr.
John Franklyn Mars
Victoria B. Mars
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