Westinghouse Licensing
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The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation) was a
Delaware General Corporation Law The Delaware General Corporation Law (Title 8, Chapter 1 of the Delaware Code) is the statute of the Delaware Code that governs corporate law in the U.S. state of Delaware. Adopted in 1899, the statute has since seen Delaware become the most im ...
organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from ViacomCBS in 2021 by a new company Westinghouse Electric Corporation. Westinghouse Licensing had its headquarters in
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,


History

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when
George Westinghouse George Westinghouse Jr. (October 6, 1846 – March 12, 1914) was an American entrepreneur and engineer based in Pennsylvania who created the railway air brake and was a pioneer of the electrical industry, receiving his first patent at the age ...
founded the company in
Pittsburgh, Pennsylvania Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...
. After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired
Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus an ...
and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network. In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then Brookfield Business Partners in 2018.


Licensing of the brand

Beginning in 1998, Westinghouse Licensing had
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
the famous
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.


Active licensees

These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "
White-Westinghouse White-Westinghouse is an American home appliance brand currently used under license by trademark owner Westinghouse Licensing Corporation. It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's ...
" names up until 2021: * Westinghouse Electric Company LLC, providing nuclear energy worldwide. * TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp. * Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights. *
Westinghouse Lighting Corporation Westinghouse may refer to: Businesses Current companies *Westinghouse Electric Corporation, the company that manages the Westinghouse brand, with licensees: **Westinghouse Electric Company, providing nuclear power-related services ** Westingho ...
, formerly
Angelo Brothers Angelo is an Italian masculine given name and surname meaning "angel", or "messenger". People People with the given name *Angelo Accattino (born 1966), Italian prelate of the Catholic Church *Angelo Acciaioli (bishop) (1298–1357), Italian Ro ...
Lighting, selling light bulbs, ceiling fans, and lighting fixtures *
The NCC ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
, selling Westinghouse-branded electrical accessories. *
Electrolux Electrolux AB () is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety ...
Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia. * Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.


References


External links

* {{Westinghouse Branding companies of the United States Former CBS Corporation subsidiaries Garage door opener manufacturers *04