Westfield Promenade
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The Promenade (formerly known as Westfield Promenade) is a dead shopping mall in the Woodland Hills neighborhood of
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
, California. The mall is located two blocks away from the Westfield Topanga Mall, and is currently owned by Los Angeles Rams owner Stan Kroenke along with several adjacent properties.


History

Opened in 1973 as the Woodland Hills Promenade, the shopping mall was originally a high-fashion center anchored by
J. W. Robinson's J. W. Robinson Co., ''Robinson's'', was a chain of department stores operating in the Southern California and Arizona area, previously with headquarters in Los Angeles, California. History Joseph Winchester Robinson was a merchant from Waltham, ...
,
Bullocks Wilshire Bullocks Wilshire, located at 3050 Wilshire Boulevard in Los Angeles, California, is a Art Deco building. The building opened in September 1929 as a luxury department store for owner John G. Bullock (owner of the more mainstream Bullock's in D ...
and
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingt ...
. The Bullocks Wilshire store was renamed
I. Magnin I. Magnin & Company was a San Francisco, California-based high fashion and specialty goods luxury department store. Over the course of its existence, it expanded across the West into Southern California and the adjoining states of Arizona, Oregon ...
in 1990 and in 1995 became a Bullock's Men's store, being renamed
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
in 1996. The Robinson's store was closed in 1993 and sold to
Bullock's Bullock's was a chain of full-line department stores from 1907 through 1995, headquartered in Los Angeles, growing to operate across California, Arizona and Nevada. Bullock's also operated as many as seven more upscale Bullocks Wilshire special ...
, becoming Macy's in 1996 as well. Following the 1994
Northridge earthquake The 1994 Northridge earthquake was a moment 6.7 (), blind thrust earthquake that occurred on January 17, 1994, at 4:30:55 a.m. PST in the San Fernando Valley region of the City of Los Angeles. The quake had a duration of approximatel ...
, Saks Fifth Avenue used the opportunity to close their underperforming store and it was demolished in 1994 for the addition of the AMC Theatre, which opened in 1996. The was conceived and developed by Kaiser Aetna as part of their master commercial-retail-residential development plan for their section of the massive former Warner Ranch now known as the
Warner Center Warner Center is a master-planned neighborhood and business district development in the Canoga Park and Woodland Hills neighborhoods of the San Fernando Valley in Los Angeles, California.Station 84(Woodland Hills) an(Canoga Park) serve Warner C ...
. Coldwell Banker was the property manager and Ernest W. Hahn, Inc., was the general contractor. A few months before the first store opened, Kaiser Aetna sold their interest in the mall to Continental Illinois Properties for an estimated $15 million. In March 1973, Robinson's was the first anchor store to open. Both Saks and Bullock's Wilshire followed by opening five months later. In 1989, the center was acquired by the O'Connor Group from Pan American Properties. The center was briefly acquired by
Simon Property Group Simon Property Group, Inc. is an American real estate investment trust that invests in shopping malls, outlet centers, and community/ lifestyle centers. It is the largest owner of shopping malls in the United States and is headquartered in In ...
in 1997, before being sold in 1998 to Westfield America, Inc., a precursor to The Westfield Group. At that time it was renamed "Westfield Shoppingtown Promenade". The "Shoppingtown" name was dropped in June 2005. The addition of the movie theatre during renovations after the 1994
Northridge earthquake The 1994 Northridge earthquake was a moment 6.7 (), blind thrust earthquake that occurred on January 17, 1994, at 4:30:55 a.m. PST in the San Fernando Valley region of the City of Los Angeles. The quake had a duration of approximatel ...
, more recent renovations in 2001 and the addition of several new retailers and restaurants briefly reignited interest in the center. A redevelopment of the
Westfield Topanga Westfield Topanga & The Village is a shopping mall in the Canoga Park neighborhood of Los Angeles, California. It spans and houses anchor stores Neiman Marcus, Nordstrom, Macy's, and Target. History Opened on February 10, 1964, Topanga Plaza ...
(which is also owned by Westfield) in the mid-2000s overshadowed the Promenade, causing several tenants such as
Barnes & Noble Booksellers Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
to leave. In 2015,
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
shuttered their two Promenade stores. By September 2015, Westfield had purchased the properties that it did not own within the mall area, usually owned by anchors, to enable the company to resell the property as an entire package for other uses. Tenants have filed a lawsuit against Westfield for allowing the property to deteriorate. According to a July 2016 Los Angeles Daily News article, Westfield told their tenants that they plan to close the interior of the mall soon. Vacancy rates were estimated to be over 80%. It was also reported that Westfield officials told a Woodland Hills neighborhood council that Westfield was considering replacing the mall with upscale apartments. The
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
called the decaying retail property "a drag on the neighborhood" while a
Los Angeles City Council The Los Angeles City Council is the legislative body of the City of Los Angeles in California. The council is composed of 15 members elected from single-member districts for four-year terms. The president of the council and the president pro temp ...
man called it a "blighted site". In October 2016, Westfield announced plans to replace the mall with a $1.5 billion mixed-use residential and retail development named Promenade 2035 that would include 1,400 upscale housing units, a grocery/pharmacy, a hotel, an office complex, plus an entertainment and sports center. The housing units would range from studio units to luxury villas. Promenade 2035 would have opened in stages, starting in 2020 and continuing on until 2035. Exterior tenants, such as the AMC Promenade 16, would gradually be moved over to Westfield Topanga's large expansion, ''The Village at'' ''Westfield Topanga,'' while the interior of the mall was being demolished. In December 2017, Westfield was acquired by French commercial real estate company Unibail-Rodamco, which would later be renamed
Unibail-Rodamco-Westfield Unibail-Rodamco-Westfield SE (previously Unibail-Rodamco SE) is a French commercial real estate company headquartered in Paris, France. Its history originates with the formation of two separate shopping centre operators, Unibail (founded in Fra ...
. In 2018, residents of the surrounding area voiced their concerns with Westfield's Promenade 2035 plan, arguing that it would not improve the inadequate existing roads and transportation systems in the surrounding area and would be detrimental to the local community, which would cause delays. In February 2020, a few weeks prior to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
outbreak, AMC announced its plans to move a few blocks to the nearby Westfield Topanga at the location where Sears once stood. After the pandemic severity decreased, AMC reopened nearly all of its shuttered theaters in March 2021. Since construction at the nearby Topanga was delayed due to the pandemic, AMC Theatres relocation was delayed by almost two years. The AMC Promenade closed permanently on June 1, 2022, and the new multiplex at Westfield Topanga opened the following day. In December 2020, the
Los Angeles City Council The Los Angeles City Council is the legislative body of the City of Los Angeles in California. The council is composed of 15 members elected from single-member districts for four-year terms. The president of the council and the president pro temp ...
officially approved Unibail-Rodamco-Westfield's "Promenade 2035" plan to replace the dead mall with a new development that would include a sports arena, two hotels, a 28-story office tower and more than 1,400 new apartments calling it a "mini-city ... within this larger city". In 2021, it was reported that
Unibail-Rodamco-Westfield Unibail-Rodamco-Westfield SE (previously Unibail-Rodamco SE) is a French commercial real estate company headquartered in Paris, France. Its history originates with the formation of two separate shopping centre operators, Unibail (founded in Fra ...
would sell its commercial properties in the United States. As part of that divestment, the dead mall was sold in March 2022 to an unnamed investor group that was later confirmed to be sports owner and real estate developer Stan Kroenke, with anticipated plans to convert the property into a mixed use development and practice facility for the Los Angeles Rams. In February 2022, Ruth's Chris Steak House announced that it would vacate the mall by July and relocate to a nearby Woodland Hills location.


Featured businesses

The Promenade currently features the following businesses, amongst others: * Corner Bakery Cafe *
Maggiano's Little Italy Maggiano's Little Italy is an American casual dining restaurant chain specializing in Italian-American cuisine. The company was founded in Chicago's River North neighborhood, at Clark Street and Grand Avenue, in 1991 by Rich Melman's Lettuce ...


See also

* Westfield Corporation


References


External links

*
Promenade2035 website
— ''proposed multi-use development project to replace Westfield Promenade''. {{DEFAULTSORT:Promenade, The Westfield Group Shopping malls in the San Fernando Valley Woodland Hills, Los Angeles 1973 establishments in California Shopping malls established in 1973 Shopping malls in Los Angeles