Wellcome () is a supermarket chain owned by British

conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** ...

Jardine Matheson Holdings Jardine Matheson Holdings Limited (also known as Jardines) is a Hong Kong-based Bermuda-domiciled British multinational conglomerate. It has a primary listing on the London Stock Exchange and secondary listings on the Singapore Exchange ...

via its

DFI Retail Group DFI Retail Group Holdings Limited (formerly known as Dairy Farm International Holdings Limited) is a Hong Kong retail company with its legal base in Bermuda. A member of the Jardine Matheson Group, it is a major East Asian-Southeast Asian reta ...

subsidiary. The Wellcome supermarket chain is one of the two largest supermarket chains in Hong Kong, the other being ParknShop. DFI also operated supermarkets in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the no ...

() under the Wellcome name, and has various other supermarkets around

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

including

Market Place A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...

, Cold Storage,

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and

Giant In folklore, giants (from Ancient Greek: ''gigas'', cognate giga-) are beings of human-like appearance, but are at times prodigious in size and strength or bear an otherwise notable appearance. The word ''giant'' is first attested in 1297 fr ...

History

Founded in 1945, Wellcome is Hong Kong's longest-established supermarket chain. Since 1964, the company has been wholly owned by Dairy Farm International Holdings following the merger with rival supermarket Dairy Lane. Wellcome has an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month. Wellcome was established in 1945 by Mr. Wu Chung-Wai, Mr. Lau Lim and Mr. Ko Yin-Yu. Wellcome established its first store on Ice House Street in Central. The shop specialised in imported products including wines, biscuits, canned food and beverages. Wellcome was the first supermarket to establish a Home Delivery Service division, and an average of 600 customers enjoyed this one-of-a-kind service through orders in person daily. Wellcome was acquired by Dairy Farm(Now DFI Retail Group) in 1964. The company was the first to introduce a "self-service" retailing concept. Customers no longer require the assistance of service staff to get products; they have to select products from the shelf. Wellcome was the first to offer pre-packaged rice products in 1973. In the 1980s, Wellcome launched its first corporate brand "No Frills", offering customers over 300 products at the lowest prices as compared to other products in the same category. Later, Wellcome became the first supermarket to employ Electronic data interchange (EDI) technology to improve the efficiency of operation. Wellcome expanded to Taiwan and acquired Ding Hao supermarket. Wellcome opened its first 24-hour store in Great George Street, Causeway Bay on 23 October 1998. Wellcome established its second corporate brand, First Choice, with a product range of over 1,000 items. With prices at 20–30% less than competitive international brands, it is a well-known brand in Hong Kong. A HK$400 million investment, "Wellcome Fresh Food Centre" was opened in 1998, occupying an area of 161,000 sq. ft. In the 1990s, Wellcome Hong Kong to become the first to use the UPC system in Hong Kong supermarkets, offers a more efficient and more convenient payment services. According to the report of 2004–2008, Wellcome supermarkets and thus increase the number of branches. Wellcome introduced the "Vote For Your Favourite Brand" campaign in 2000 and soon opened a superstore at Tuen Mun Town Plaza. The Wellcome superstore introduced a new "one-stop" shopping service, embracing the concepts of both wet market and grocery shop under one roof. Wellcome also began its double refund offer with lowest price guarantee by doubling the difference back to customers. Wellcome unveiled its Stanley store in January 2003. It is the first supermarket located inside a 100-year-old historical building – the old Stanley Police Station. In 2014, Wellcome Taiwan was found to have used contaminated ingredients in its mushroom and minced pork seasonings, drawing it into the

2014 Taiwan food scandal Food safety incidents in Taiwan have received international media scrutiny. 2011: Plasticizer use in food products The principal food safety incident in Taiwan was over the use of the plasticizer DEHP to replace palm oil in food and drinks as a ...

. Wellcome Taiwan was acquired by

Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, whic ...

in 2020.

Brands

Private labels

Wellcome supermarkets sell products from DFI's Meadows and Yu Pin King private labels.

Wellcome Superstore

The first Wellcome Superstore was opened in 2000 and currently it has 31 superstores, spread across Hong Kong. They stock a greater variety of products, tailored to local demand.

Wellcome Fresh

The Wellcome Superstore in

The Belcher's The Belcher's () is a private residential estate in Shek Tong Tsui, Hong Kong Island. It consists of six residential buildings constructed in two phases; three buildings were constructed in each phase. Construction for the first phase was comple ...

became Wellcome Fresh in 2021.

Market Place

DFI also operates supermarkets under the

(formerly Marketplace by Jasons and Jason's Food & Living),

3hreeSixty 3hreeSixty is a Hong Kong retailer of natural foods and organic foods. It is a member of Dairy Farm group. It offers earth friendly household products, non-chemically based personal care items and wellness-related lifestyle products. Its tar ...

, Jasons ichiba and Oliver's The Delicatessen brands in Hong Kong.

References

External links

Wellcome (Hong Kong)
{{Supermarkets in Taiwan 1945 establishments in Hong Kong DFI Retail Group Food and drink companies of Hong Kong Hong Kong brands Retail companies established in 1945 Supermarkets of Hong Kong Supermarkets of Taiwan Supermarkets of the Philippines