WeatherBug is a brand owned b
GroundTruth
based in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, that provides location-based advertising solutions to businesses. WeatherBug consists of a

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

reporting live and forecast data on hyperlocal weather to consumer users.

History

Originally owned by Automated Weather Source, the WeatherBug brand was founded by Bob Marshall and other partners in 1993. It started in the education market by selling weather tracking stations and educational software to public and private schools and then used the data from the stations on their website. Later, the company began partnering with TV stations so that broadcasters could use WeatherBug's local data and camera shots in their weather reports. In 2000, the WeatherBug desktop application and website were launched. Later, the company launched WeatherBug and WeatherBug Elite as smartphone apps for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android, which won an APPY app design award in 2013. The company also sells a lightning tracking safety system that is used by schools and parks in

southern Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of th ...

and elsewhere. The company used lightning detection sensors throughout Guinea in Africa to track storms as they develop and has more than 50 lightning detection sensors in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. Earth Networks received The Award for Outstanding Services to Meteorology by a Corporation in 2014 from the American Meteorological Society for "developing innovative lightning detection data products that improve severe-storm monitoring and warnings." WeatherBug announced in 2004 it had been certified to display the TRUSTe privacy seal on its website. In 2005, Microsoft AntiSpyware flagged the application as a low-risk spyware threat. According to the company, the desktop application is not spyware because it is incapable of tracking users' overall Web use or deciphering anything on their hard drive. In early 2011, AWS Convergence Technologies, Inc. (formerly Automated Weather Source) changed its name to Earth Networks, Inc. In April 2013, WeatherBug was the second most popular weather information service on the Internet, behind only

The Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather foreca ...

's Web site, and ahead of the sites run by

Weather Underground The Weather Underground was a far-left militant organization first active in 1969, founded on the Ann Arbor campus of the University of Michigan. Originally known as the Weathermen, the group was organized as a faction of Students for a Democr ...

and AccuWeather. In November 2016, it was announced that xAd acquired WeatherBug fro
Earth Networks

Mobile application

The company developed '' WeatherBug'', a

mobile application A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...

of their service for Android, iOS and Windows Phone platforms. Spark is a component of the WeatherBug app that reports where the nearest lightning strike is to the user based on data from the Total Lightning Network (run by WeatherBug's former owner, Earth Networks) and your phone's GPS location. WeatherBug is a mobile application created by WeatherBug for Android and

platforms. An iPhone version was available in October 2007, and the Android version was released in November 2008/09.

References

External links

* {{DEFAULTSORT:Weatherbug Meteorological data and networks Meteorological companies Companies based in New York City Consulting firms established in 1993 Business services companies established in 1993 Internet properties established in 2000 Educational software for macOS Educational software for Windows Educational software for Linux Android (operating system) software IOS software Mobile software 2016 mergers and acquisitions