WeMall, formerly iTrueMart, was an ecommerce platform headquartered in

Bangkok Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated populati ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

. The platform was owned by Ascend Group Co. Ltd., and primarily sells electronics, appliances, and personal care products.

History

iTrueMart was first launched in 2014 and initially operated in Thailand. A

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

subsidiary, iTrueMart Philippines, was launched on November 15, 2015; it initially served the Luzon region and later expanded to Visayas and Mindanao on April 23, 2016 before ultimately shutting down on September 9, 2016.The original Thailand platform remained in operation and was rebranded WeMall on July 6, 2016. As of January 3, 2024, WeMall describes itself as "shut down until further notice

References

https://m.wemall.com/itruemart{{Charoen Pokphand , state=collapsed Online retailers of Thailand Retail companies established in 2014 Internet properties established in 2014 Companies based in Bangkok Charoen Pokphand Ascend Group Thai brands